Health care · Metro area · New Mexico
Medical and dental practices in the Las Cruces, NM metro area
Competitor counts, household spending and official business counts for medical and dental practices in the Las Cruces, NM metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #159 of 387 scored metro areas
#2 of 4 scored metro areas based in New Mexico
- Listings
- 612
- 55 chain locations (9%)
- Official establishments
- 246
- −2.8% since 2019
- Household spending a year
- $93.4M
- On medical and dental services · $1,100 a household
- Spending per listing
- $153K
- In line with the U.S.
- Listings per 10k households
- 72.1
- 15% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the medical and dental practices around any address in the Las Cruces metro area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Las Cruces metro area spend about $93.4M a year on medical and dental services, or $1,100 per household, 15% below the U.S. average. That works out to $153K per practice, in line with the U.S. figure of $152K.
There are 612 medical and dental practices on map listings in the Las Cruces metro area as of September 2026. 55 of them (9%) are chain locations, against 11% across the U.S. That comes to 72.1 for every 10,000 households, 15% below the U.S. rate of 84.5.
In 2023, official counts showed 246 businesses with payroll in the Las Cruces metro area classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, down 2.8% from 2019. That is one for every 345 households, against one for every 270 across the U.S. Another 143 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $1.7M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Las Cruces metro area.
Between 2020 and 2025, the population of the Las Cruces metro area grew 4.1%, faster than the U.S. (+3.1%). For medical and dental practices, the Las Cruces metro area has a Groundwork market score of 54 (upper middle): #159 of 387 scored metro areas and #2 of 4 scored metro areas based in New Mexico.
How the Las Cruces metro area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Las Cruces metro area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 72.1 | 64.9 | 84.5 |
| Spending per listing | $153K | $181K | $152K |
| Households per official establishment | 345 | 374 | 270 |
| Official establishment growth, 2019–2023 | −2.8% | −4.7% | +1.5% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on medical and dental services | $1,100 | $1,178 | $1,288 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 54 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 246−2.8% over the period
- Employees, 2023
- 3,325
- Annual payroll, 2023
- $228.3M
- One-person businesses, 2023
- 143Businesses with no payroll
- Map listings, September 2026
- 61255 chain locations
- Listings at the U.S. rate for this spending
- 612The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.7M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Las Cruces metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Las Cruces metro area
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Las Cruces metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across New Mexico
Every New Mexico market ranked →The highest-scoring metro areas in New Mexico for medical and dental practices, numbered among those based in New Mexico, with the Las Cruces metro area marked.
Top metro areas in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albuquerque, NM | 59 | 2,594 | 69.0 | $177K | +0.8% | #117 of 387 |
| 2Las Cruces, NM | 54 | 612 | 72.1 | $153K | +4.1% | #159 of 387 |
| 3Farmington, NM | 48 | 235 | 56.3 | $198K | −0.9% | #202 of 387 |
| 4Santa Fe, NM | 41 | 680 | 96.1 | $137K | +1.2% | #268 of 387 |
Other business types in the Las Cruces metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics54
- Dentists and orthodontists67
- Primary care and pediatrics35
- Urgent care and walk-in clinics
- Chiropractors68
- Physical therapy68
- Optometrists and eye care73
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Las Cruces, NM metro area?
As of September 2026, map listings count 612 medical and dental practices in the Las Cruces metro area. 55 of them (9%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 246 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, down 2.8% from 2019. Official counts list 143 one-person businesses without payroll.
How much do households in the Las Cruces, NM metro area spend on medical and dental services?
About $93.4M a year, or $1,100 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 612 medical and dental practices on map listings, it comes to $153K per practice. It is estimated from the incomes of the 84,889 households in the Las Cruces metro area and national spending patterns by income.
How does the Las Cruces, NM metro area compare with the U.S. for medical and dental practices?
The Las Cruces metro area has 72.1 medical and dental practices per 10,000 households, 15% below the U.S. rate of 84.5. Spending per practice is $153K, in line with the U.S. figure of $152K. The count on map listings matches the U.S. ratio of medical and dental practices to household spending. There is one business with payroll in the industry for every 345 households, against one for every 270 across the U.S. The official count fell 2.8% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Las Cruces, NM metro area growing?
Population estimates put the Las Cruces metro area at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. The median household income in the Las Cruces metro area is $56,848 a year, 30% below the U.S. median of $80,734. That rose 38.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Las Cruces metro area scores 54 for medical and dental practices (upper middle), #159 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Las Cruces metro area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Las Cruces metro area
Screening a site or an acquisition in the Las Cruces metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.