Groceries and convenience · Metro area · New Mexico
Convenience stores in the Las Cruces, NM metro area
The convenience stores in the Las Cruces, NM metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #188 of 387 scored metro areas
#3 of 4 scored metro areas based in New Mexico
- Listings
- 52
- 36 chain locations (69%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $460.6M
- On groceries · $5,426 a household
- Spending per listing
- $8.9M
- 12% above the U.S.
- Listings per 10k households
- 6.1
- 24% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the convenience stores around any address in the Las Cruces metro area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in the Las Cruces metro area comes to about $460.6M a year: $5,426 per household, 14% below the U.S. average. Spread across 52 convenience stores, that is $8.9M per store, 12% above the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
There are 52 convenience stores on map listings in the Las Cruces metro area as of September 2026. 36 of them (69%) are chain locations, against 60% across the U.S. Per 10,000 households, that is 6.1, 24% below the U.S. rate of 8.0.
Official counts don’t publish a figure for convenience stores in the Las Cruces metro area, since they leave out counts under 3.
Between 2020 and 2025, the population of the Las Cruces metro area grew 4.1%, faster than the U.S. (+3.1%). For convenience stores, the Las Cruces metro area has a Groundwork market score of 52 (upper middle): #188 of 387 scored metro areas and #3 of 4 scored metro areas based in New Mexico.
How the Las Cruces metro area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Las Cruces metro area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.1 | 8.0 | 8.0 |
| Spending per listing | $8.9M | $7.1M | $7.9M |
| Households per official establishment | n/a | 19,032 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +12.8% | +22.0% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on groceries | $5,426 | $5,673 | $6,319 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 52 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5236 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in the Las Cruces metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Las Cruces metro area
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Las Cruces metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across New Mexico
Every New Mexico market ranked →The highest-scoring metro areas in New Mexico for convenience stores, numbered among those based in New Mexico, with the Las Cruces metro area marked.
Top metro areas in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Fe, NM | 71 | 33 | 4.7 | $13.1M | +1.2% | #55 of 387 |
| 2Albuquerque, NM | 70 | 200 | 5.3 | $11M | +0.8% | #60 of 387 |
| 3Las Cruces, NM | 52 | 52 | 6.1 | $8.9M | +4.1% | #188 of 387 |
| 4Farmington, NM | 46 | 27 | 6.5 | $8.4M | −0.9% | #223 of 387 |
Other business types in the Las Cruces metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores62
- Grocery stores68
- Convenience stores52
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Las Cruces, NM metro area?
As of September 2026, map listings count 52 convenience stores in the Las Cruces metro area. 36 of them (69%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in the Las Cruces metro area: counts under 3 are left out.
How much do households in the Las Cruces, NM metro area spend on groceries?
About $460.6M a year, or $5,426 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 52 convenience stores on map listings, it comes to $8.9M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 84,889 households in the Las Cruces metro area and national spending patterns by income.
How does the Las Cruces, NM metro area compare with the U.S. for convenience stores?
The Las Cruces metro area has 6.1 convenience stores per 10,000 households, 24% below the U.S. rate of 8.0. Spending per store is $8.9M, 12% above the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, the Las Cruces metro area would have about 59, against 52 on map listings.
How fast is the Las Cruces, NM metro area growing?
Population estimates put the Las Cruces metro area at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. The median household income in the Las Cruces metro area is $56,848 a year, 30% below the U.S. median of $80,734. That rose 38.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Las Cruces metro area scores 52 for convenience stores (upper middle), #188 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Las Cruces metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Las Cruces metro area
Screening a site or an acquisition in the Las Cruces metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Las Cruces metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.