Auto · Small-town market · New Mexico
Gas stations in the Hobbs, NM area
The gas stations in the Hobbs, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #486 of 536 scored small-town markets
#12 of 13 scored small-town markets based in New Mexico
- Listings
- 80
- 68 chain locations (85%)
- Official establishments
- 39
- +5.4% since 2019
- Household spending a year
- $70.7M
- On gasoline and other fuels · $2,864 a household
- Spending per listing
- $883K
- 63% below the U.S.
- Listings per 10k households
- 32.4
- 3 times the U.S.
- Population, 2025
- 74,749
- +0.2% since 2020
See the gas stations around any address in the Hobbs area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gas stations, the Hobbs area has a Groundwork market score of 26 (lower middle): #486 of 536 scored small-town markets and #12 of 13 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 80 gas stations in the Hobbs area. Chain locations make up 85% of them, against 84% across the U.S. That comes to 32.4 for every 10,000 households, 3 times the U.S. rate of 10.9.
Households in the Hobbs area spend about $70.7M a year on gasoline and other fuels, or $2,864 per household, 10% above the U.S. average. That is about $883K of household spending for each station on map listings, 63% below the U.S. figure of $2.4M.
The official count of businesses with payroll classed as gasoline stations in the Hobbs area was 39 in 2023, up 5.4% from 2019. That is one for every 633 households, against one for every 1,184 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $300K has gone to businesses classed as gasoline stations in the Hobbs area. Population estimates put the population change in the Hobbs area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%).
How the Hobbs area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hobbs area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.4 | 14.0 | 10.9 |
| Spending per listing | $883K | $1.9M | $2.4M |
| Households per official establishment | 633 | 1,067 | 1,184 |
| Official establishment growth, 2019–2023 | +5.4% | −6.7% | −3.1% |
| Population growth, 2020–2025 | +0.2% | +0.3% | +3.1% |
| Spending per household on gasoline and other fuels | $2,864 | $2,676 | $2,595 |
| Median household income | $68,015 | $64,059 | $80,734 |
| Groundwork market score | 26 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39+5.4% over the period
- Employees, 2023
- 567
- Annual payroll, 2023
- $18.5M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 8068 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $300K
SBA-backed loans to businesses classed as gasoline stations in the Hobbs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hobbs area
- Population, 2025 estimate
- 74,749+0.2% since 2020
- Households
- 24,670
- Median age
- 32.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 4,392 sq. mi.
- People per square mile
- 17
- Median household income
- $68,015+12.3% vs. 2015–2019, before inflation
- Average household income
- $91,389
- Median home value
- $184,000
- Jobs located here
- 33,256
- Daytime population
- 77,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hobbs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for gas stations, numbered among those based in New Mexico, with the Hobbs area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Los Alamos, NM | 77 | 6 | 7.3 | $3.9M | 0.0% | #39 of 536 |
| 2Española, NM | 64 | 23 | 14.7 | $2.1M | −1.0% | #118 of 536 |
| 3Alamogordo, NM | 62 | 34 | 13.9 | $1.9M | +3.7% | #147 of 536 |
| 4Taos, NM | 59 | 25 | 16.1 | $1.8M | +0.3% | #178 of 536 |
| 5Ruidoso, NM | 40 | 17 | 17.0 | $1.7M | −2.3% | #376 of 536 |
| 6Silver City, NM | 40 | 20 | 17.7 | $1.6M | −3.4% | #378 of 536 |
| 7Roswell, NM | 36 | 46 | 19.4 | $1.4M | −2.7% | #412 of 536 |
| 8Las Vegas, NM | 33 | 27 | 19.4 | $1.5M | −3.2% | #435 of 536 |
| 9Clovis, NM | 31 | 44 | 16.9 | $1.5M | −3.3% | #451 of 536 |
| 10Deming, NM | 31 | 21 | 22.8 | $1.1M | −0.2% | #457 of 536 |
| 12Hobbs, NM | 26 | 80 | 32.4 | $883K | +0.2% | #486 of 536 |
Other business types in the Hobbs area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the Hobbs, NM area?
The Hobbs area has 80 gas stations on map listings as of September 2026. 68 of them (85%) are chain locations. The listings count gas stations. Official counts show 39 businesses with payroll classed as gasoline stations in 2023, up 5.4% from 2019.
How much do households in the Hobbs, NM area spend on gasoline and other fuels?
About $70.7M a year, or $2,864 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 80 gas stations on map listings, it comes to $883K per station. It is estimated from the incomes of the 24,670 households in the Hobbs area and national spending patterns by income.
How does the Hobbs, NM area compare with the U.S. for gas stations?
The Hobbs area has 32.4 gas stations per 10,000 households, 3 times the U.S. rate of 10.9. Spending per station is $883K, 63% below the U.S. figure of $2.4M. At the national ratio of gas stations to household spending, the Hobbs area would have about 30, against 80 on map listings. There is one business with payroll in the industry for every 633 households, against one for every 1,184 across the U.S. The official count rose 5.4% from 2019 to 2023, against −3.1% for the U.S.
How fast is the Hobbs, NM area growing?
Population estimates put the Hobbs area at 74,749 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,670 households. The median household income in the Hobbs area is $68,015 a year, 16% below the U.S. median of $80,734. That rose 12.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hobbs area scores 26 for gas stations (lower middle), #486 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hobbs area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the Hobbs area
Screening a site or an acquisition in the Hobbs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hobbs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.