Fitness and classes · County · New Jersey
Gyms in Cape May County, NJ
Competitor counts, household spending and official business counts for gyms in Cape May County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,349 of 1,792 scored counties
#21 of 21 scored counties in New Jersey
- Listings
- 49
- 6 chain locations (12%)
- Official establishments
- 20
- All fitness and recreational sports centers
- Household spending a year
- $47.6M
- On memberships, classes and admissions · $1,062 a household
- Spending per listing
- $972K
- 25% below the U.S.
- Listings per 10k households
- 10.9
- 43% above the U.S.
- Population, 2025
- 93,390
- −1.7% since 2020
See the gyms around any address in Cape May County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, Cape May County has a Groundwork market score of 36 (lower middle): #1,349 of 1,792 scored counties and #21 of 21 scored counties in New Jersey. That puts it in the bottom quarter of counties.
Households in Cape May County spend about $47.6M a year on memberships, classes and admissions, or $1,062 per household, 8% above the U.S. average. That works out to $972K per gym, 25% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Cape May County has 49 gyms on map listings as of September 2026. Chain locations make up 12% of them, against 28% across the U.S. Per 10,000 households, that is 10.9, 43% above the U.S. rate of 7.6.
Official counts show 20 businesses with payroll classed as fitness and recreational sports centers in Cape May County in 2023. That is one for every 2,244 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as fitness and recreational sports centers in Cape May County. Population estimates put the population change in Cape May County from 2020 to 2025 at −1.7%, against +3.1% for the U.S.
How Cape May County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cape May County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 8.4 | 7.6 |
| Spending per listing | $972K | $1.5M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,244 | 2,346 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −7.1% | +5.8% |
| Population growth, 2020–2025 | −1.7% | +3.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,062 | $1,238 | $983 |
| Median household income | $91,128 | $103,556 | $80,734 |
| Groundwork market score | 36 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 20All fitness and recreational sports centers
- Employees, 2023
- 95
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 496 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Cape May County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Cape May County
- Population, 2025 estimate
- 93,390−1.7% since 2020
- Households
- 44,884
- Median age
- 50.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 252 sq. mi.
- People per square mile
- 377
- Median household income
- $91,128+35.9% vs. 2015–2019, before inflation
- Average household income
- $122,129
- Median home value
- $434,600
- Jobs located here
- 34,945
- Daytime population
- 90,601Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cape May County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for gyms, numbered among those based in New Jersey, with Cape May County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Salem County, NJ | 77 | 12 | 4.8 | $1.9M | +2.3% | #100 of 1,792 |
| 2Ocean County, NJ | 77 | 149 | 6.1 | $1.7M | +5.6% | #102 of 1,792 |
| 3Warren County, NJ | 75 | 30 | 6.6 | $1.6M | +3.2% | #133 of 1,792 |
| 4Middlesex County, NJ | 73 | 200 | 6.5 | $2M | +2.6% | #159 of 1,792 |
| 5Passaic County, NJ | 73 | 98 | 5.5 | $1.9M | +1.6% | #160 of 1,792 |
| 6Sussex County, NJ | 71 | 50 | 8.7 | $1.5M | +2.9% | #209 of 1,792 |
| 7Hudson County, NJ | 70 | 191 | 6.4 | $1.8M | +1.8% | #222 of 1,792 |
| 8Essex County, NJ | 70 | 225 | 7.0 | $1.5M | +4.2% | #233 of 1,792 |
| 9Union County, NJ | 66 | 160 | 7.9 | $1.6M | +5.0% | #312 of 1,792 |
| 10Somerset County, NJ | 65 | 126 | 9.6 | $1.7M | +3.5% | #351 of 1,792 |
| 21Cape May County, NJ | 36 | 49 | 10.9 | $972K | −1.7% | #1,349 of 1,792 |
Other business types in Cape May County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Cape May County, NJ?
Map listings as of September 2026 show 49 gyms in Cape May County. 6 of them (12%) are chain locations. The listings count gyms and fitness centers. Official counts show 20 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Cape May County, NJ spend on memberships, classes and admissions?
About $47.6M a year, or $1,062 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 49 gyms on map listings, it comes to $972K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 44,884 households in Cape May County and national spending patterns by income.
How does Cape May County, NJ compare with the U.S. for gyms?
Cape May County has 10.9 gyms per 10,000 households, 43% above the U.S. rate of 7.6. Spending per gym is $972K, 25% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Cape May County would have about 37, against 49 on map listings. There is one business with payroll in the industry for every 2,244 households, against one for every 3,109 across the U.S.
How fast is Cape May County, NJ growing?
Population estimates put Cape May County at 93,390 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,884 households. Median household income in Cape May County is $91,128, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cape May County scores 36 for gyms (lower middle), #1,349 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cape May County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Cape May County
Screening a site or an acquisition in Cape May County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.