Groceries and convenience · Small-town market · Nevada
Grocery stores in the Fallon, NV area
Competitor counts, household spending and official business counts for grocery stores in the Fallon, NV area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #253 of 506 scored small-town markets
#4 of 5 scored small-town markets based in Nevada
- Listings
- 8
- 3 chain locations (38%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $56.5M
- On groceries · $5,938 a household
- Spending per listing
- $7.1M
- 24% below the U.S.
- Listings per 10k households
- 8.4
- 24% above the U.S.
- Population, 2025
- 25,851
- +1.1% since 2020
See the grocery stores around any address in the Fallon area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in the Fallon area comes to about $56.5M a year: $5,938 per household, 6% below the U.S. average. Spread across 8 grocery stores, that is $7.1M per store, 24% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
The Fallon area has 8 grocery stores on map listings as of September 2026. 3 of them (38%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 8.4, 24% above the U.S. rate of 6.8.
Official counts don’t publish a figure for supermarkets and grocery stores in the Fallon area, since they leave out counts under 3.
Between 2020 and 2025, the population of the Fallon area grew 1.1%, slower than the U.S. (+3.1%). The Fallon area scores 52 (upper middle) on the Groundwork market score for grocery stores, ranking #253 of 506 scored small-town markets and #4 of 5 scored small-town markets based in Nevada.
How the Fallon area compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fallon area | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 4.5 | 6.8 |
| Spending per listing | $7.1M | $13.4M | $9.3M |
| Households per official establishment | n/a | 3,322 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +9.4% | 0.0% |
| Population growth, 2020–2025 | +1.1% | +5.3% | +3.1% |
| Spending per household on groceries | $5,938 | $6,037 | $6,319 |
| Median household income | $79,163 | $78,260 | $80,734 |
| Groundwork market score | 52 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 83 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Fallon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fallon area
- Population, 2025 estimate
- 25,851+1.1% since 2020
- Households
- 9,516
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.2
- Land area
- 4,950 sq. mi.
- People per square mile
- 5
- Median household income
- $79,163+36.9% vs. 2015–2019, before inflation
- Average household income
- $94,538
- Median home value
- $329,900
- Jobs located here
- 8,037
- Daytime population
- 22,681Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fallon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Nevada
Every Nevada market ranked →The highest-scoring small-town markets in Nevada for grocery stores, numbered among those based in Nevada, with the Fallon area marked.
Top small-town markets in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gardnerville Ranchos, NV-CA | 88 | 7 | 3.2 | $19.8M | +0.9% | #6 of 506 |
| 2Pahrump, NV | 87 | 6 | 2.7 | $20.7M | +10.3% | #9 of 506 |
| 3Elko, NV | 63 | 10 | 4.9 | $12.3M | +2.1% | #117 of 506 |
| 4Fallon, NV | 52 | 8 | 8.4 | $7.1M | +1.1% | #253 of 506 |
| 5Winnemucca, NV | 40 | 6 | 8.7 | $6.8M | 0.0% | #356 of 506 |
Other business types in the Fallon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores40
- Grocery stores52
- Convenience stores43
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Fallon, NV area?
Map listings as of September 2026 show 8 grocery stores in the Fallon area. 3 of them (38%) are chain locations. The listings count grocery stores and supermarkets. No official count is published for supermarkets and grocery stores in the Fallon area: counts under 3 are left out.
How much do households in the Fallon, NV area spend on groceries?
About $56.5M a year, or $5,938 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 8 grocery stores on map listings, it comes to $7.1M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 9,516 households in the Fallon area and national spending patterns by income.
How does the Fallon, NV area compare with the U.S. for grocery stores?
The Fallon area has 8.4 grocery stores per 10,000 households, 24% above the U.S. rate of 6.8. Spending per store is $7.1M, 24% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, the Fallon area would have about 6, against 8 on map listings.
How fast is the Fallon, NV area growing?
Population estimates put the Fallon area at 25,851 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 9,516 households. The median household income in the Fallon area is $79,163 a year, 2% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fallon area scores 52 for grocery stores (upper middle), #253 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fallon area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Fallon area
Screening a site or an acquisition in the Fallon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.