Beauty and personal care · Small-town market · Nevada
Hair salons in the Fallon, NV area
Competitor counts, household spending and official business counts for hair salons in the Fallon, NV area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #303 of 538 scored small-town markets
#5 of 5 scored small-town markets based in Nevada
- Listings
- 27
- 4 chain locations (15%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $9.3M
- On personal care products and services · $974 a household
- Spending per listing
- $343K
- 20% below the U.S.
- Listings per 10k households
- 28.4
- 21% above the U.S.
- Population, 2025
- 25,851
- +1.1% since 2020
See the hair salons around any address in the Fallon area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 27 hair salons in the Fallon area. Chain locations make up 15% of them, against 14% across the U.S. Per 10,000 households, that is 28.4, 21% above the U.S. rate of 23.4.
Household spending on personal care products and services in the Fallon area comes to about $9.3M a year: $974 per household, 3% below the U.S. average. That is about $343K of household spending for each salon on map listings, 20% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in the Fallon area classed as beauty salons. That is one for every 2,379 households, against one for every 1,535 across the U.S. Official counts also show 53 one-person businesses without payroll.
Population estimates show the Fallon area grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Fallon area scores 48 (lower middle) on the Groundwork market score for hair salons, ranking #303 of 538 scored small-town markets and #5 of 5 scored small-town markets based in Nevada.
How the Fallon area compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fallon area | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.4 | 22.0 | 23.4 |
| Spending per listing | $343K | $456K | $430K |
| Households per official establishment | 2,379 | 1,833 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +18.6% | +6.0% |
| Population growth, 2020–2025 | +1.1% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $974 | $1,005 | $1,005 |
| Median household income | $79,163 | $78,260 | $80,734 |
| Groundwork market score | 48 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 9
- Annual payroll, 2023
- $315K
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 274 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Fallon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fallon area
- Population, 2025 estimate
- 25,851+1.1% since 2020
- Households
- 9,516
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.2
- Land area
- 4,950 sq. mi.
- People per square mile
- 5
- Median household income
- $79,163+36.9% vs. 2015–2019, before inflation
- Average household income
- $94,538
- Median home value
- $329,900
- Jobs located here
- 8,037
- Daytime population
- 22,681Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fallon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nevada
Every Nevada market ranked →The highest-scoring small-town markets in Nevada for hair salons, numbered among those based in Nevada, with the Fallon area marked.
Top small-town markets in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pahrump, NV | 77 | 39 | 17.6 | $506K | +10.3% | #22 of 538 |
| 2Elko, NV | 75 | 44 | 21.7 | $464K | +2.1% | #31 of 538 |
| 3Winnemucca, NV | 71 | 13 | 18.8 | $514K | 0.0% | #52 of 538 |
| 4Gardnerville Ranchos, NV-CA | 61 | 57 | 26.2 | $417K | +0.9% | #146 of 538 |
| 5Fallon, NV | 48 | 27 | 28.4 | $343K | +1.1% | #303 of 538 |
Other business types in the Fallon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons48
- Barbershops
- Nail salons
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Fallon, NV area?
The Fallon area has 27 hair salons on map listings as of September 2026. 4 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 53 one-person businesses have no payroll, by official counts.
How much do households in the Fallon, NV area spend on personal care products and services?
About $9.3M a year, or $974 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 27 hair salons on map listings, it comes to $343K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 9,516 households in the Fallon area and national spending patterns by income.
How does the Fallon, NV area compare with the U.S. for hair salons?
The Fallon area has 28.4 hair salons per 10,000 households, 21% above the U.S. rate of 23.4. Spending per salon is $343K, 20% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Fallon area would have about 22, against 27 on map listings. There is one business with payroll in the industry for every 2,379 households, against one for every 1,535 across the U.S.
How fast is the Fallon, NV area growing?
Population estimates put the Fallon area at 25,851 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 9,516 households. The median household income in the Fallon area is $79,163 a year, 2% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fallon area scores 48 for hair salons (lower middle), #303 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fallon area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Fallon area
Screening a site or an acquisition in the Fallon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fallon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.