Groundwork

Fitness and classes · County · Nebraska

Yoga, Pilates and fitness studios in Lancaster County, NE

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Lancaster County, NE, set against other counties and the U.S.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #393 of 777 scored counties
#2 of 3 scored counties in Nebraska

Listings
27
4 chain locations (15%)
Official establishments
56
All fitness and recreational sports centers · +9.8% since 2019
Household spending a year
$119.6M
On memberships, classes and admissions · $892 a household
Spending per listing
$4.4M
9% above the U.S.
Listings per 10k households
2.0
17% below the U.S.
Population, 2025
334,049
+3.4% since 2020

See the yoga, Pilates and fitness studios around any address in Lancaster County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 27 yoga, Pilates and fitness studios in Lancaster County. 4 of them (15%) are chain locations, against 18% across the U.S. That is 2.0 per 10,000 households, 17% below the U.S. rate of 2.4.

At $892 per household (9% below the U.S. average), households in Lancaster County spend about $119.6M a year on memberships, classes and admissions. That works out to $4.4M per studio, 9% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

Official counts show 56 businesses with payroll classed as fitness and recreational sports centers in Lancaster County in 2023, up 9.8% from 2019. That is one for every 2,395 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 13 SBA-backed loans worth $1.3M have gone to businesses classed as fitness and recreational sports centers in Lancaster County.

Population estimates put the population change in Lancaster County from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). Lancaster County scores 49 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #393 of 777 scored counties and #2 of 3 scored counties in Nebraska.

How Lancaster County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Lancaster County, NE compared with Nebraska and the U.S.
MeasureLancaster CountyNebraskaU.S.
Listings per 10k households2.01.62.4
Spending per listing$4.4M$5.9M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,3952,6243,109
Official establishment growth, 2019–2023+9.8%+2.4%+5.8%
Population growth, 2020–2025+3.4%+2.8%+3.1%
Spending per household on memberships, classes and admissions$892$920$983
Median household income$74,793$76,475$80,734
Groundwork market score4957

Official counts and lending

Businesses

Official establishments, 2019 to 2023
51 → 56All fitness and recreational sports centers · +9.8% over the period
Employees, 2023
1,309
Annual payroll, 2023
$14.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
274 chain locations
Listings at the U.S. rate for this spending
30The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
13
Amount
$1.3M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Lancaster County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Lancaster County

Population, 2025 estimate
334,049+3.4% since 2020
Households
134,126
Median age
36.2
Homes lived in by their owners
59%
Vehicles per household
1.9
Land area
838 sq. mi.
People per square mile
390
Median household income
$74,793+23.6% vs. 2015–2019, before inflation
Average household income
$99,420
Median home value
$275,200
Jobs located here
180,543
Daytime population
346,989Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lancaster County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for yoga, Pilates and fitness studios, numbered among those based in Nebraska, with Lancaster County marked.

Top counties in Nebraska

Counties in Nebraska ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE7891.2$9.7M+9.0%#25 of 777
2Lancaster County, NE49272.0$4.4M+3.4%#393 of 777
3Douglas County, NE46602.5$4M+3.6%#457 of 777

Other business types in Lancaster County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Lancaster County, NE?

Lancaster County has 27 yoga, Pilates and fitness studios on map listings as of September 2026. 4 of them (15%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 56 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.8% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Lancaster County, NE spend on memberships, classes and admissions?

About $119.6M a year, or $892 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 27 yoga, Pilates and fitness studios on map listings, it comes to $4.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 134,126 households in Lancaster County and national spending patterns by income.

How does Lancaster County, NE compare with the U.S. for yoga, Pilates and fitness studios?

Lancaster County has 2.0 yoga, Pilates and fitness studios per 10,000 households, 17% below the U.S. rate of 2.4. Spending per studio is $4.4M, 9% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Lancaster County would have about 30, against 27 on map listings. There is one business with payroll in the industry for every 2,395 households, against one for every 3,109 across the U.S. The official count rose 9.8% from 2019 to 2023, against +5.8% for the U.S.

How fast is Lancaster County, NE growing?

Population estimates put Lancaster County at 334,049 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 134,126 households. Median household income in Lancaster County is $74,793, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lancaster County scores 49 for yoga, Pilates and fitness studios (lower middle), #393 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lancaster County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Lancaster County

Screening a site or an acquisition in Lancaster County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.