Pets · Small-town market · Nebraska
Pet businesses in the Beatrice, NE area
The pet businesses in the Beatrice, NE area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #393 of 527 scored small-town markets
#7 of 9 scored small-town markets based in Nebraska
- Listings
- 15
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.2M
- On pets · $771 a household
- Spending per listing
- $480K
- 45% below the U.S.
- Listings per 10k households
- 16.1
- 55% above the U.S.
- Population, 2025
- 21,711
- +0.2% since 2020
See the pet businesses around any address in the Beatrice area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $771 per household (15% below the U.S. average), households in the Beatrice area spend about $7.2M a year on pets. Spread across 15 pet businesses, that is $480K per business, 45% below the U.S. figure of $878K.
The Beatrice area has 15 pet businesses on map listings as of September 2026. None of them are chain locations, against 17% across the U.S. That is 16.1 per 10,000 households, 55% above the U.S. rate of 10.4.
Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in the Beatrice area in 2023. That is one for every 2,332 households, against one for every 1,852 across the U.S. Official counts also show 7 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $307K has gone to businesses classed as pet care, veterinarians and pet stores in the Beatrice area.
Population estimates show the Beatrice area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Beatrice area scores 39 (lower middle) on the Groundwork market score for pet businesses, ranking #393 of 527 scored small-town markets and #7 of 9 scored small-town markets based in Nebraska.
How the Beatrice area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Beatrice area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.1 | 11.8 | 10.4 |
| Spending per listing | $480K | $727K | $878K |
| Households per official establishment | 2,332 | 1,577 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +11.4% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on pets | $771 | $858 | $909 |
| Median household income | $67,247 | $76,475 | $80,734 |
| Groundwork market score | 39 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 13
- Annual payroll, 2023
- $399K
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 150 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $307K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Beatrice area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Beatrice area
- Population, 2025 estimate
- 21,711+0.2% since 2020
- Households
- 9,327
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 852 sq. mi.
- People per square mile
- 25
- Median household income
- $67,247+26.6% vs. 2015–2019, before inflation
- Average household income
- $83,338
- Median home value
- $174,000
- Jobs located here
- 8,371
- Daytime population
- 18,346Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Beatrice area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for pet businesses, numbered among those based in Nebraska, with the Beatrice area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 64 | 18 | 10.4 | $784K | +3.8% | #104 of 527 |
| 2Norfolk, NE | 59 | 18 | 9.2 | $851K | +1.1% | #151 of 527 |
| 3Fremont, NE | 58 | 19 | 12.5 | $638K | +2.6% | #164 of 527 |
| 4Hastings, NE | 55 | 18 | 10.6 | $758K | −0.2% | #207 of 527 |
| 5Lexington, NE | 53 | 10 | 10.0 | $801K | +1.1% | #232 of 527 |
| 6Kearney, NE | 41 | 38 | 16.7 | $502K | +1.9% | #380 of 527 |
| 7Beatrice, NE | 39 | 15 | 16.1 | $480K | +0.2% | #393 of 527 |
| 8Scottsbluff, NE | 34 | 22 | 14.3 | $522K | −1.2% | #435 of 527 |
| 9North Platte, NE | 18 | 26 | 17.1 | $444K | −3.6% | #515 of 527 |
Other business types in the Beatrice area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses39
- Veterinarians26
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Beatrice, NE area?
Map listings as of September 2026 show 15 pet businesses in the Beatrice area. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 7 one-person businesses have no payroll, by official counts.
How much do households in the Beatrice, NE area spend on pets?
About $7.2M a year, or $771 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 15 pet businesses on map listings, it comes to $480K per business. It is estimated from the incomes of the 9,327 households in the Beatrice area and national spending patterns by income.
How does the Beatrice, NE area compare with the U.S. for pet businesses?
The Beatrice area has 16.1 pet businesses per 10,000 households, 55% above the U.S. rate of 10.4. Spending per business is $480K, 45% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Beatrice area would have about 8, against 15 on map listings. There is one business with payroll in the industry for every 2,332 households, against one for every 1,852 across the U.S.
How fast is the Beatrice, NE area growing?
Population estimates put the Beatrice area at 21,711 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,327 households. Median household income in the Beatrice area is $67,247, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Beatrice area scores 39 for pet businesses (lower middle), #393 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Beatrice area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Beatrice area
Screening a site or an acquisition in the Beatrice area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.