Pets · Small-town market · Nebraska
Veterinarians in the Beatrice, NE area
Competitor counts, household spending and official business counts for veterinarians in the Beatrice, NE area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #356 of 398 scored small-town markets
#9 of 9 scored small-town markets based in Nebraska
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.2M
- On pets · $771 a household
- Spending per listing
- $1.2M
- 56% below the U.S.
- Listings per 10k households
- 6.4
- 94% above the U.S.
- Population, 2025
- 21,711
- +0.2% since 2020
See the veterinarians around any address in the Beatrice area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For veterinarians, the Beatrice area has a Groundwork market score of 26 (lower middle): #356 of 398 scored small-town markets and #9 of 9 scored small-town markets based in Nebraska. That puts it in the bottom quarter of small-town markets.
Household spending on pets in the Beatrice area comes to about $7.2M a year: $771 per household, 15% below the U.S. average. That works out to $1.2M per clinic, 56% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
There are 6 veterinarians on map listings in the Beatrice area as of September 2026. None of them are chain locations, against 19% across the U.S. Per 10,000 households, that is 6.4, 94% above the U.S. rate of 3.3.
In 2023, official counts showed 4 businesses with payroll in the Beatrice area classed as veterinary services. That is one for every 2,332 households, against one for every 3,767 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $307K has gone to businesses classed as veterinary services in the Beatrice area. Between 2020 and 2025, the population of the Beatrice area grew 0.2%, slower than the U.S. (+3.1%).
How the Beatrice area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Beatrice area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 4.2 | 3.3 |
| Spending per listing | $1.2M | $2M | $2.7M |
| Households per official establishment | 2,332 | 2,565 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.6% | +6.8% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on pets | $771 | $858 | $909 |
| Median household income | $67,247 | $76,475 | $80,734 |
| Groundwork market score | 26 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 13
- Annual payroll, 2023
- $399K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $307K
SBA-backed loans to businesses classed as veterinary services in the Beatrice area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Beatrice area
- Population, 2025 estimate
- 21,711+0.2% since 2020
- Households
- 9,327
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 852 sq. mi.
- People per square mile
- 25
- Median household income
- $67,247+26.6% vs. 2015–2019, before inflation
- Average household income
- $83,338
- Median home value
- $174,000
- Jobs located here
- 8,371
- Daytime population
- 18,346Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Beatrice area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for veterinarians, numbered among those based in Nebraska, with the Beatrice area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fremont, NE | 71 | 5 | 3.3 | $2.4M | +2.6% | #56 of 398 |
| 2Hastings, NE | 52 | 6 | 3.5 | $2.3M | −0.2% | #189 of 398 |
| 3Norfolk, NE | 52 | 7 | 3.6 | $2.2M | +1.1% | #190 of 398 |
| 4Scottsbluff, NE | 40 | 5 | 3.3 | $2.3M | −1.2% | #266 of 398 |
| 5North Platte, NE | 38 | 5 | 3.3 | $2.3M | −3.6% | #280 of 398 |
| 6Columbus, NE | 38 | 10 | 5.8 | $1.4M | +3.8% | #284 of 398 |
| 7Kearney, NE | 38 | 14 | 6.1 | $1.4M | +1.9% | #285 of 398 |
| 8Lexington, NE | 34 | 5 | 5.0 | $1.6M | +1.1% | #312 of 398 |
| 9Beatrice, NE | 26 | 6 | 6.4 | $1.2M | +0.2% | #356 of 398 |
Other business types in the Beatrice area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses39
- Veterinarians26
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Beatrice, NE area?
As of September 2026, map listings count 6 veterinarians in the Beatrice area. None of them are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 4 businesses with payroll classed as veterinary services in 2023.
How much do households in the Beatrice, NE area spend on pets?
About $7.2M a year, or $771 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 6 veterinarians on map listings, it comes to $1.2M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 9,327 households in the Beatrice area and national spending patterns by income.
How does the Beatrice, NE area compare with the U.S. for veterinarians?
The Beatrice area has 6.4 veterinarians per 10,000 households, 94% above the U.S. rate of 3.3. Spending per clinic is $1.2M, 56% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Beatrice area would have about 3, against 6 on map listings. There is one business with payroll in the industry for every 2,332 households, against one for every 3,767 across the U.S.
How fast is the Beatrice, NE area growing?
Population estimates put the Beatrice area at 21,711 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,327 households. Median household income in the Beatrice area is $67,247, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Beatrice area scores 26 for veterinarians (lower middle), #356 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Beatrice area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Beatrice area
Screening a site or an acquisition in the Beatrice area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.