Groundwork

Beauty and personal care · County · Pennsylvania

Nail salons in Franklin County, PA

How Franklin County, PA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #168 of 1,328 scored counties
#5 of 47 scored counties in Pennsylvania

Listings
22
7 chain locations (32%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$62M
On personal care products and services · $976 a household
Spending per listing
$2.8M
69% above the U.S.
Listings per 10k households
3.5
42% below the U.S.
Population, 2025
160,652
+3.0% since 2020

See the nail salons around any address in Franklin County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Franklin County comes to about $62M a year: $976 per household, 3% below the U.S. average. That is about $2.8M of household spending for each salon on map listings, 69% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

Franklin County has 22 nail salons on map listings as of September 2026. 7 of them (32%) are chain locations, against 27% across the U.S. That comes to 3.5 for every 10,000 households, 42% below the U.S. rate of 6.0.

Official counts show 12 businesses with payroll classed as nail salons in Franklin County in 2023. That is one for every 5,293 households, against one for every 3,754 across the U.S. Official counts list 33 one-person businesses without payroll.

Population estimates put the population change in Franklin County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). For nail salons, Franklin County has a Groundwork market score of 69 (upper middle): #168 of 1,328 scored counties and #5 of 47 scored counties in Pennsylvania. That puts it in the top quarter of counties.

How Franklin County compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Franklin County, PA compared with Pennsylvania and the U.S.
MeasureFranklin CountyPennsylvaniaU.S.
Listings per 10k households3.55.36.0
Spending per listing$2.8M$1.9M$1.7M
Households per official establishment5,2932,8573,754
Official establishment growth, 2019–2023n/a+14.7%+23.2%
Population growth, 2020–2025+3.0%+0.5%+3.1%
Spending per household on personal care products and services$976$1,004$1,005
Median household income$77,003$77,971$80,734
Groundwork market score6935

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 12
Employees, 2023
29
Annual payroll, 2023
$1.3M
One-person businesses, 2023
33Businesses with no payroll
Map listings, September 2026
227 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin County

Population, 2025 estimate
160,652+3.0% since 2020
Households
63,510
Median age
42.8
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
772 sq. mi.
People per square mile
204
Median household income
$77,003+21.5% vs. 2015–2019, before inflation
Average household income
$97,696
Median home value
$249,800
Jobs located here
56,990
Daytime population
143,710Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for nail salons, numbered among those based in Pennsylvania, with Franklin County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Adams County, PA8692.2$4.6M+3.6%#16 of 1,328
2Pike County, PA8562.5$4.1M+7.2%#18 of 1,328
3Centre County, PA74142.4$4.1M−0.4%#95 of 1,328
4Carbon County, PA7051.8$5M+1.7%#142 of 1,328
5Franklin County, PA69223.5$2.8M+3.0%#168 of 1,328
6Schuylkill County, PA67172.9$3.1M+1.5%#204 of 1,328
7Indiana County, PA6592.8$3.1M−0.3%#261 of 1,328
8Crawford County, PA6482.4$3.6M−2.4%#279 of 1,328
9Wayne County, PA6462.9$3.1M+1.1%#283 of 1,328
10Lebanon County, PA63173.0$3.3M+2.2%#315 of 1,328

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Franklin County, PA?

Map listings as of September 2026 show 22 nail salons in Franklin County. 7 of them (32%) are chain locations. The listings count nail salons. Official counts show 12 businesses with payroll classed as nail salons in 2023. Official counts also show 33 one-person businesses without payroll.

How much do households in Franklin County, PA spend on personal care products and services?

About $62M a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 22 nail salons on map listings, it comes to $2.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 63,510 households in Franklin County and national spending patterns by income.

How does Franklin County, PA compare with the U.S. for nail salons?

Franklin County has 3.5 nail salons per 10,000 households, 42% below the U.S. rate of 6.0. Spending per salon is $2.8M, 69% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Franklin County would have about 37, against 22 on map listings. There is one business with payroll in the industry for every 5,293 households, against one for every 3,754 across the U.S.

How fast is Franklin County, PA growing?

Population estimates put Franklin County at 160,652 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 63,510 households. Median household income in Franklin County is $77,003, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 69 for nail salons (upper middle), #168 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.