Food and drink · Metro area · Oregon
Coffee shops and cafes in the Salem, OR metro area
How the Salem, OR metro area compares with other metro areas and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #326 of 387 scored metro areas
#3 of 8 scored metro areas based in Oregon
- Listings
- 231
- 95 chain locations (41%)
- Official establishments
- 117
- All snack and nonalcoholic beverage bars · +11.4% since 2019
- Household spending a year
- $623.9M
- On food away from home · $3,903 a household
- Spending per listing
- $2.7M
- 27% below the U.S.
- Listings per 10k households
- 14.5
- 32% above the U.S.
- Population, 2025
- 445,814
- +2.7% since 2020
See the coffee shops and cafes around any address in the Salem metro area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For coffee shops and cafes, the Salem metro area has a Groundwork market score of 33 (lower middle): #326 of 387 scored metro areas and #3 of 8 scored metro areas based in Oregon. That puts it in the bottom quarter of metro areas.
At $3,903 per household (4% below the U.S. average), households in the Salem metro area spend about $623.9M a year on food away from home. That works out to $2.7M per cafe, 27% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 231 coffee shops and cafes on map listings in the Salem metro area as of September 2026. 95 of them (41%) are chain locations, against 39% across the U.S. That comes to 14.5 for every 10,000 households, 32% above the U.S. rate of 11.0.
In 2023, official counts showed 117 businesses with payroll in the Salem metro area classed as snack and nonalcoholic beverage bars, up 11.4% from 2019. That is one for every 1,366 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Population estimates put the population change in the Salem metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).
How the Salem metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.5 | 18.6 | 11.0 |
| Spending per listing | $2.7M | $2.2M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,366 | 1,025 | 1,518 |
| Official establishment growth, 2019–2023 | +11.4% | +11.5% | +24.3% |
| Population growth, 2020–2025 | +2.7% | +0.7% | +3.1% |
| Spending per household on food away from home | $3,903 | $4,070 | $4,070 |
| Median household income | $78,900 | $83,011 | $80,734 |
| Groundwork market score | 33 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 117All snack and nonalcoholic beverage bars · +11.4% over the period
- Employees, 2023
- 1,494
- Annual payroll, 2023
- $31.5M
- One-person businesses, 2023
- 23All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 23195 chain locations
- Listings at the U.S. rate for this spending
- 169The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Salem metro area
- Population, 2025 estimate
- 445,814+2.7% since 2020
- Households
- 159,856
- Median age
- 38.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,922 sq. mi.
- People per square mile
- 228
- Median household income
- $78,900+31.1% vs. 2015–2019, before inflation
- Average household income
- $101,988
- Median home value
- $424,100
- Jobs located here
- 191,982
- Daytime population
- 440,002Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salem metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for coffee shops and cafes, numbered among those based in Oregon, with the Salem metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bend, OR | 35 | 210 | 20.1 | $2.1M | +7.0% | #314 of 387 |
| 2Corvallis, OR | 34 | 72 | 18.7 | $2.1M | +4.4% | #322 of 387 |
| 3Salem, OR | 33 | 231 | 14.5 | $2.7M | +2.7% | #326 of 387 |
| 4Portland-Vancouver-Hillsboro, OR-WA | 30 | 1,822 | 18.0 | $2.5M | +1.0% | #342 of 387 |
| 5Albany, OR | 23 | 77 | 15.2 | $2.4M | +3.0% | #371 of 387 |
| 6Eugene-Springfield, OR | 15 | 259 | 16.1 | $2.3M | −0.7% | #383 of 387 |
| 7Grants Pass, OR | 13 | 60 | 16.3 | $2.1M | −0.4% | #386 of 387 |
| 8Medford, OR | 13 | 186 | 20.2 | $1.8M | −0.9% | #387 of 387 |
Other business types in the Salem metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes40
- Sit-down restaurants48
- Fast food and sandwich shops57
- Pizza64
- Coffee shops and cafes33
- Bakeries and dessert shops48
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Salem, OR metro area?
As of September 2026, map listings count 231 coffee shops and cafes in the Salem metro area. 95 of them (41%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 117 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 11.4% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 23 one-person businesses without payroll.
How much do households in the Salem, OR metro area spend on food away from home?
About $623.9M a year, or $3,903 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 231 coffee shops and cafes on map listings, it comes to $2.7M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 159,856 households in the Salem metro area and national spending patterns by income.
How does the Salem, OR metro area compare with the U.S. for coffee shops and cafes?
The Salem metro area has 14.5 coffee shops and cafes per 10,000 households, 32% above the U.S. rate of 11.0. Spending per cafe is $2.7M, 27% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Salem metro area would have about 169, against 231 on map listings. There is one business with payroll in the industry for every 1,366 households, against one for every 1,518 across the U.S. The official count rose 11.4% from 2019 to 2023, against +24.3% for the U.S.
How fast is the Salem, OR metro area growing?
Population estimates put the Salem metro area at 445,814 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 159,856 households. Median household income in the Salem metro area is $78,900, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem metro area scores 33 for coffee shops and cafes (lower middle), #326 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salem metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Salem metro area
Screening a site or an acquisition in the Salem metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.