Pets · Metro area · Oregon
Veterinarians in the Salem, OR metro area
Competitor counts, household spending and official business counts for veterinarians in the Salem, OR metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #146 of 384 scored metro areas
#3 of 8 scored metro areas based in Oregon
- Listings
- 57
- 15 chain locations (26%)
- Official establishments
- 47
- 0.0% since 2019
- Household spending a year
- $154.4M
- On pets · $966 a household
- Spending per listing
- $2.7M
- In line with the U.S.
- Listings per 10k households
- 3.6
- 9% above the U.S.
- Population, 2025
- 445,814
- +2.7% since 2020
See the veterinarians around any address in the Salem metro area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Salem metro area spend about $154.4M a year on pets, or $966 per household, 6% above the U.S. average. That is about $2.7M of household spending for each clinic on map listings, in line with the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
There are 57 veterinarians on map listings in the Salem metro area as of September 2026. Chain locations make up 26% of them, against 19% across the U.S. That comes to 3.6 for every 10,000 households, 9% above the U.S. rate of 3.3.
In 2023, official counts showed 47 businesses with payroll in the Salem metro area classed as veterinary services, unchanged from 2019. That is one for every 3,401 households, against one for every 3,767 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.5M has gone to businesses classed as veterinary services in the Salem metro area.
Population estimates show the Salem metro area grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). For veterinarians, the Salem metro area has a Groundwork market score of 57 (upper middle): #146 of 384 scored metro areas and #3 of 8 scored metro areas based in Oregon.
How the Salem metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 3.9 | 3.3 |
| Spending per listing | $2.7M | $2.6M | $2.7M |
| Households per official establishment | 3,401 | 3,069 | 3,767 |
| Official establishment growth, 2019–2023 | 0.0% | −0.9% | +6.8% |
| Population growth, 2020–2025 | +2.7% | +0.7% | +3.1% |
| Spending per household on pets | $966 | $1,014 | $909 |
| Median household income | $78,900 | $83,011 | $80,734 |
| Groundwork market score | 57 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 470.0% over the period
- Employees, 2023
- 602
- Annual payroll, 2023
- $28.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5715 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.5M
SBA-backed loans to businesses classed as veterinary services in the Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salem metro area
- Population, 2025 estimate
- 445,814+2.7% since 2020
- Households
- 159,856
- Median age
- 38.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,922 sq. mi.
- People per square mile
- 228
- Median household income
- $78,900+31.1% vs. 2015–2019, before inflation
- Average household income
- $101,988
- Median home value
- $424,100
- Jobs located here
- 191,982
- Daytime population
- 440,002Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salem metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for veterinarians, numbered among those based in Oregon, with the Salem metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Portland-Vancouver-Hillsboro, OR-WA | 61 | 368 | 3.6 | $3.1M | +1.0% | #107 of 384 |
| 2Albany, OR | 58 | 18 | 3.5 | $2.5M | +3.0% | #137 of 384 |
| 3Salem, OR | 57 | 57 | 3.6 | $2.7M | +2.7% | #146 of 384 |
| 4Eugene-Springfield, OR | 48 | 55 | 3.4 | $2.6M | −0.7% | #210 of 384 |
| 5Corvallis, OR | 39 | 19 | 4.9 | $2M | +4.4% | #265 of 384 |
| 6Bend, OR | 39 | 60 | 5.7 | $1.8M | +7.0% | #267 of 384 |
| 7Grants Pass, OR | 31 | 15 | 4.1 | $2.1M | −0.4% | #319 of 384 |
| 8Medford, OR | 26 | 44 | 4.8 | $1.9M | −0.9% | #349 of 384 |
Other business types in the Salem metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses60
- Veterinarians57
- Pet grooming and boarding59
- Pet stores69
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Salem, OR metro area?
As of September 2026, map listings count 57 veterinarians in the Salem metro area. 15 of them (26%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 47 businesses with payroll classed as veterinary services in 2023, unchanged from 2019.
How much do households in the Salem, OR metro area spend on pets?
About $154.4M a year, or $966 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 57 veterinarians on map listings, it comes to $2.7M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 159,856 households in the Salem metro area and national spending patterns by income.
How does the Salem, OR metro area compare with the U.S. for veterinarians?
The Salem metro area has 3.6 veterinarians per 10,000 households, 9% above the U.S. rate of 3.3. Spending per clinic is $2.7M, in line with the U.S. figure of $2.7M. The count on map listings matches the U.S. ratio of veterinarians to household spending. There is one business with payroll in the industry for every 3,401 households, against one for every 3,767 across the U.S. The official count held level from 2019 to 2023, against +6.8% for the U.S.
How fast is the Salem, OR metro area growing?
Population estimates put the Salem metro area at 445,814 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 159,856 households. Median household income in the Salem metro area is $78,900, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem metro area scores 57 for veterinarians (upper middle), #146 of 384 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salem metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Salem metro area
Screening a site or an acquisition in the Salem metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.