Health care · Metro area · Oregon
Dentists and orthodontists in the Salem, OR metro area
How the Salem, OR metro area compares with other metro areas and the U.S. for dentists and orthodontists: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #270 of 387 scored metro areas
#3 of 8 scored metro areas based in Oregon
- Listings
- 222
- 31 chain locations (14%)
- Official establishments
- 151
- −5.6% since 2019
- Household spending a year
- $203.6M
- On medical and dental services · $1,274 a household
- Spending per listing
- $917K
- 7% below the U.S.
- Listings per 10k households
- 13.9
- 6% above the U.S.
- Population, 2025
- 445,814
- +2.7% since 2020
See the dentists and orthodontists around any address in the Salem metro area
The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Salem metro area comes to about $203.6M a year: $1,274 per household, in line with the U.S. average. That is about $917K of household spending for each practice on map listings, 7% below the U.S. figure of $984K. The spending figure covers all medical and dental services, not only dentists and orthodontists.
There are 222 dentists and orthodontists on map listings in the Salem metro area as of September 2026. Chain locations make up 14% of them, against 12% across the U.S. That is 13.9 per 10,000 households, 6% above the U.S. rate of 13.1.
The official count of businesses with payroll classed as offices of dentists in the Salem metro area was 151 in 2023, down 5.6% from 2019. That is one for every 1,059 households, against one for every 952 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as offices of dentists in the Salem metro area.
Between 2020 and 2025, the population of the Salem metro area grew 2.7%, in step with the U.S. (+3.1%). The Salem metro area scores 40 (lower middle) on the Groundwork market score for dentists and orthodontists, ranking #270 of 387 scored metro areas and #3 of 8 scored metro areas based in Oregon.
How the Salem metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 14.4 | 13.1 |
| Spending per listing | $917K | $917K | $984K |
| Households per official establishment | 1,059 | 898 | 952 |
| Official establishment growth, 2019–2023 | −5.6% | −4.2% | −0.5% |
| Population growth, 2020–2025 | +2.7% | +0.7% | +3.1% |
| Spending per household on medical and dental services | $1,274 | $1,324 | $1,288 |
| Median household income | $78,900 | $83,011 | $80,734 |
| Groundwork market score | 40 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 151−5.6% over the period
- Employees, 2023
- 1,665
- Annual payroll, 2023
- $113M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 22231 chain locations
- Listings at the U.S. rate for this spending
- 207The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as offices of dentists in the Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salem metro area
- Population, 2025 estimate
- 445,814+2.7% since 2020
- Households
- 159,856
- Median age
- 38.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,922 sq. mi.
- People per square mile
- 228
- Median household income
- $78,900+31.1% vs. 2015–2019, before inflation
- Average household income
- $101,988
- Median home value
- $424,100
- Jobs located here
- 191,982
- Daytime population
- 440,002Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salem metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.
Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDentists and orthodontists across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for dentists and orthodontists, numbered among those based in Oregon, with the Salem metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albany, OR | 47 | 60 | 11.8 | $1M | +3.0% | #209 of 387 |
| 2Corvallis, OR | 45 | 51 | 13.2 | $976K | +4.4% | #227 of 387 |
| 3Salem, OR | 40 | 222 | 13.9 | $917K | +2.7% | #270 of 387 |
| 4Bend, OR | 39 | 167 | 16.0 | $860K | +7.0% | #284 of 387 |
| 5Portland-Vancouver-Hillsboro, OR-WA | 37 | 1,571 | 15.6 | $920K | +1.0% | #300 of 387 |
| 6Eugene-Springfield, OR | 29 | 207 | 12.9 | $936K | −0.7% | #345 of 387 |
| 7Medford, OR | 24 | 129 | 14.0 | $877K | −0.9% | #367 of 387 |
| 8Grants Pass, OR | 24 | 49 | 13.3 | $870K | −0.4% | #368 of 387 |
Other business types in the Salem metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics66
- Dentists and orthodontists40
- Primary care and pediatrics65
- Urgent care and walk-in clinics
- Chiropractors39
- Physical therapy56
- Optometrists and eye care70
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many dentists and orthodontists are in the Salem, OR metro area?
As of September 2026, map listings count 222 dentists and orthodontists in the Salem metro area. 31 of them (14%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 151 businesses with payroll classed as offices of dentists in 2023, down 5.6% from 2019.
How much do households in the Salem, OR metro area spend on medical and dental services?
About $203.6M a year, or $1,274 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 222 dentists and orthodontists on map listings, it comes to $917K per practice. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade. It is estimated from the incomes of the 159,856 households in the Salem metro area and national spending patterns by income.
How does the Salem, OR metro area compare with the U.S. for dentists and orthodontists?
The Salem metro area has 13.9 dentists and orthodontists per 10,000 households, 6% above the U.S. rate of 13.1. Spending per practice is $917K, 7% below the U.S. figure of $984K. At the U.S. ratio of dentists and orthodontists to household spending, the Salem metro area would have about 207, against 222 on map listings. There is one business with payroll in the industry for every 1,059 households, against one for every 952 across the U.S. The official count fell 5.6% from 2019 to 2023, against −0.5% for the U.S.
How fast is the Salem, OR metro area growing?
Population estimates put the Salem metro area at 445,814 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 159,856 households. Median household income in the Salem metro area is $78,900, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem metro area scores 40 for dentists and orthodontists (lower middle), #270 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salem metro area. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dentists and orthodontists · All 56 business types in the Salem metro area
Screening a site or an acquisition in the Salem metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.