Groundwork

Pets · Metro area · Oregon

Pet grooming and boarding businesses in the Salem, OR metro area

The pet grooming and boarding businesses in the Salem, OR metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #126 of 386 scored metro areas
#2 of 8 scored metro areas based in Oregon

Listings
61
3 chain locations (5%)
Official establishments
34
+9.7% since 2019
Household spending a year
$154.4M
On pets · $966 a household
Spending per listing
$2.5M
In line with the U.S.
Listings per 10k households
3.8
6% above the U.S.
Population, 2025
445,814
+2.7% since 2020

See the pet grooming and boarding businesses around any address in the Salem metro area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Salem metro area spend about $154.4M a year on pets, or $966 per household, 6% above the U.S. average. Spread across 61 pet grooming and boarding businesses, that is $2.5M per business, in line with the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

The Salem metro area has 61 pet grooming and boarding businesses on map listings as of September 2026. 3 of them (5%) are chain locations, against 9% across the U.S. Per 10,000 households, that is 3.8, 6% above the U.S. rate of 3.6.

In 2023, official counts showed 34 businesses with payroll in the Salem metro area classed as pet care (except veterinary), up 9.7% from 2019. That is one for every 4,702 households, against one for every 5,057 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $330K have gone to businesses classed as pet care (except veterinary) in the Salem metro area.

Population estimates show the Salem metro area grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The Salem metro area scores 59 (upper middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #126 of 386 scored metro areas and #2 of 8 scored metro areas based in Oregon.

How the Salem metro area compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Salem, OR metro area compared with Oregon and the U.S.
MeasureSalem metro areaOregonU.S.
Listings per 10k households3.84.13.6
Spending per listing$2.5M$2.5M$2.5M
Households per official establishment4,7024,3505,057
Official establishment growth, 2019–2023+9.7%+13.8%+25.2%
Population growth, 2020–2025+2.7%+0.7%+3.1%
Spending per household on pets$966$1,014$909
Median household income$78,900$83,011$80,734
Groundwork market score5951

Official counts and lending

Businesses

Official establishments, 2019 to 2023
34+9.7% over the period
Employees, 2023
190
Annual payroll, 2023
$5.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
613 chain locations
Listings at the U.S. rate for this spending
61The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$330K

SBA-backed loans to businesses classed as pet care (except veterinary) in the Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Salem metro area

Population, 2025 estimate
445,814+2.7% since 2020
Households
159,856
Median age
38.6
Homes lived in by their owners
63%
Vehicles per household
2.0
Land area
1,922 sq. mi.
People per square mile
228
Median household income
$78,900+31.1% vs. 2015–2019, before inflation
Average household income
$101,988
Median home value
$424,100
Jobs located here
191,982
Daytime population
440,002Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Salem metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet grooming and boarding across Oregon

Every Oregon market ranked →

The highest-scoring metro areas in Oregon for pet grooming and boarding businesses, numbered among those based in Oregon, with the Salem metro area marked.

Top metro areas in Oregon

Metro areas in Oregon ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Corvallis, OR85102.6$3.8M+4.4%#3 of 386
2Salem, OR59613.8$2.5M+2.7%#126 of 386
3Portland-Vancouver-Hillsboro, OR-WA583943.9$2.9M+1.0%#135 of 386
4Eugene-Springfield, OR52513.2$2.8M−0.7%#179 of 386
5Albany, OR51254.9$1.8M+3.0%#197 of 386
6Grants Pass, OR44205.4$1.6M−0.4%#254 of 386
7Medford, OR43434.7$2M−0.9%#257 of 386
8Bend, OR41666.3$1.7M+7.0%#272 of 386

Other business types in the Salem metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Salem, OR metro area?

Map listings as of September 2026 show 61 pet grooming and boarding businesses in the Salem metro area. 3 of them (5%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 34 businesses with payroll classed as pet care (except veterinary) in 2023, up 9.7% from 2019.

How much do households in the Salem, OR metro area spend on pets?

About $154.4M a year, or $966 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 61 pet grooming and boarding businesses on map listings, it comes to $2.5M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 159,856 households in the Salem metro area and national spending patterns by income.

How does the Salem, OR metro area compare with the U.S. for pet grooming and boarding businesses?

The Salem metro area has 3.8 pet grooming and boarding businesses per 10,000 households, 6% above the U.S. rate of 3.6. Spending per business is $2.5M, in line with the U.S. figure of $2.5M. The count on map listings matches the U.S. ratio of pet grooming and boarding businesses to household spending. There is one business with payroll in the industry for every 4,702 households, against one for every 5,057 across the U.S. The official count rose 9.7% from 2019 to 2023, against +25.2% for the U.S.

How fast is the Salem, OR metro area growing?

Population estimates put the Salem metro area at 445,814 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 159,856 households. Median household income in the Salem metro area is $78,900, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salem metro area scores 59 for pet grooming and boarding businesses (upper middle), #126 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Salem metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Salem metro area

Screening a site or an acquisition in the Salem metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.