Groundwork

Beauty and personal care · County · North Dakota

Nail salons in Stark County, ND

Competitor counts, household spending and official business counts for nail salons in Stark County, ND, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #797 of 1,328 scored counties
#6 of 7 scored counties in North Dakota

Listings
7
2 chain locations (29%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$13.5M
On personal care products and services · $1,000 a household
Spending per listing
$1.9M
16% above the U.S.
Listings per 10k households
5.2
13% below the U.S.
Population, 2025
34,013
+0.5% since 2020

See the nail salons around any address in Stark County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Stark County comes to about $13.5M a year: $1,000 per household, in line with the U.S. average. Spread across 7 nail salons, that is $1.9M per salon, 16% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 7 nail salons on map listings in Stark County as of September 2026. Of those, 2 are chain locations, or 29%, against 27% across the U.S. Per 10,000 households, that is 5.2, 13% below the U.S. rate of 6.0.

In 2023, official counts showed 5 businesses with payroll in Stark County classed as nail salons. That is one for every 2,707 households, against one for every 3,754 across the U.S.

Population estimates show Stark County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in Stark County is 46 (lower middle), #797 of 1,328 scored counties and #6 of 7 scored counties in North Dakota.

How Stark County compares

The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Stark County, ND compared with North Dakota and the U.S.
MeasureStark CountyNorth DakotaU.S.
Listings per 10k households5.24.46.0
Spending per listing$1.9M$2.3M$1.7M
Households per official establishment2,7075,4273,754
Official establishment growth, 2019–2023n/a+90.6%+23.2%
Population growth, 2020–2025+0.5%+2.5%+3.1%
Spending per household on personal care products and services$1,000$1,002$1,005
Median household income$84,449$76,657$80,734
Groundwork market score4659

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
30
Annual payroll, 2023
$1.3M
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
72 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Stark County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stark County

Population, 2025 estimate
34,013+0.5% since 2020
Households
13,537
Median age
36.0
Homes lived in by their owners
67%
Vehicles per household
2.0
Land area
1,335 sq. mi.
People per square mile
25
Median household income
$84,449+17.2% vs. 2015–2019, before inflation
Average household income
$98,478
Median home value
$271,700
Jobs located here
17,400
Daytime population
33,106Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stark County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across North Dakota

Every North Dakota market ranked →

The highest-scoring counties in North Dakota for nail salons, numbered among those based in North Dakota, with Stark County marked.

Top counties in North Dakota

Counties in North Dakota ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Morton County, ND7053.6$2.8M+3.8%#146 of 1,328
2Burleigh County, ND64204.8$2.2M+4.7%#300 of 1,328
3Grand Forks County, ND56144.5$2.1M+1.9%#504 of 1,328
4Cass County, ND54607.1$1.4M+9.1%#572 of 1,328
5Ward County, ND49144.9$2.1M−2.4%#723 of 1,328
6Stark County, ND4675.2$1.9M+0.5%#797 of 1,328
7Williams County, ND4695.9$1.8M+1.4%#802 of 1,328

Other business types in Stark County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Stark County, ND?

As of September 2026, map listings count 7 nail salons in Stark County. 2 of them (29%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023.

How much do households in Stark County, ND spend on personal care products and services?

About $13.5M a year, or $1,000 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 13,537 households in Stark County and national spending patterns by income.

How does Stark County, ND compare with the U.S. for nail salons?

Stark County has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $1.9M, 16% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Stark County would have about 8, against 7 on map listings. There is one business with payroll in the industry for every 2,707 households, against one for every 3,754 across the U.S.

How fast is Stark County, ND growing?

Population estimates put Stark County at 34,013 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 13,537 households. Median household income in Stark County is $84,449, 5% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stark County scores 46 for nail salons (lower middle), #797 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stark County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Stark County

Screening a site or an acquisition in Stark County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.