Real estate · County · Illinois
Mortgage brokers and lenders in Winnebago County, IL
Competitor counts, household spending and official business counts for mortgage brokers and lenders in Winnebago County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #227 of 887 scored counties
#5 of 22 scored counties in Illinois
- Listings
- 17
- 8 chain locations (47%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $1.5B
- On rent and homeowner costs · $13,323 a household
- Housing spending per listing (U.S. = 100)
- 233
- 2.3 times the U.S.
- Listings per 10k households
- 1.5
- 65% below the U.S.
- Population, 2025
- 283,674
- −0.4% since 2020
See the mortgage brokers and lenders around any address in Winnebago County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 17 mortgage brokers and lenders in Winnebago County. Chain locations make up 47% of them, against 21% across the U.S. Per 10,000 households, that is 1.5, 65% below the U.S. rate of 4.3.
Households in Winnebago County spend about $1.5B a year on rent and homeowner costs, or $13,323 per household, 20% below the U.S. average. Housing spending per office is 2.3 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
The official count of businesses with payroll classed as mortgage brokers and real estate lenders in Winnebago County was 8 in 2023. That is one for every 14,502 households, against one for every 4,897 across the U.S.
Population estimates show Winnebago County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. For mortgage brokers and lenders, Winnebago County has a Groundwork market score of 61 (upper middle): #227 of 887 scored counties and #5 of 22 scored counties in Illinois.
How Winnebago County compares
The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Winnebago County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 4.0 | 4.3 |
| Housing spending per listing (U.S. = 100) | 233 | 96 | 100 |
| Households per official establishment | 14,502 | 7,289 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +2.7% | +9.5% |
| Population growth, 2020–2025 | −0.4% | −0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $13,323 | $14,866 | $16,661 |
| Median household income | $65,837 | $83,390 | $80,734 |
| Groundwork market score | 61 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 8
- Employees, 2023
- 33
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 178 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 283,674−0.4% since 2020
- Households
- 116,014
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 513 sq. mi.
- People per square mile
- 552
- Median household income
- $65,837+20.8% vs. 2015–2019, before inflation
- Average household income
- $86,474
- Median home value
- $164,500
- Jobs located here
- 121,867
- Daytime population
- 276,449Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for mortgage brokers and lenders, numbered among those based in Illinois, with Winnebago County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kendall County, IL | 83 | 6 | 1.3 | 318 | +9.9% | #13 of 887 |
| 2Tazewell County, IL | 66 | 5 | 0.9 | 391 | −0.9% | #156 of 887 |
| 3Sangamon County, IL | 66 | 12 | 1.4 | 256 | −1.0% | #158 of 887 |
| 4Champaign County, IL | 63 | 17 | 2.0 | 173 | +1.8% | #200 of 887 |
| 5Winnebago County, IL | 61 | 17 | 1.5 | 233 | −0.4% | #227 of 887 |
| 6Will County, IL | 60 | 88 | 3.6 | 116 | +2.2% | #254 of 887 |
| 7McLean County, IL | 59 | 18 | 2.6 | 144 | +0.1% | #264 of 887 |
| 8Williamson County, IL | 55 | 6 | 2.1 | 165 | +0.2% | #326 of 887 |
| 9LaSalle County, IL | 52 | 5 | 1.1 | 319 | −1.5% | #395 of 887 |
| 10Kankakee County, IL | 51 | 6 | 1.5 | 243 | −1.7% | #409 of 887 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate40
- Real estate agents and brokers41
- Property management53
- Mortgage brokers and lenders61
- Home inspectors52
Funeral services
Questions
How many mortgage brokers and lenders are in Winnebago County, IL?
There are 17 mortgage brokers and lenders on map listings in Winnebago County as of September 2026. 8 of them (47%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 8 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Winnebago County, IL spend on rent and homeowner costs?
About $1.5B a year, or $13,323 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 17 mortgage brokers and lenders on map listings, housing spending per office is 2.3 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IL compare with the U.S. for mortgage brokers and lenders?
Winnebago County has 1.5 mortgage brokers and lenders per 10,000 households, 65% below the U.S. rate of 4.3. The index of housing spending per office is 233, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Winnebago County would have about 40, against 17 on map listings. There is one business with payroll in the industry for every 14,502 households, against one for every 4,897 across the U.S.
How fast is Winnebago County, IL growing?
Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 61 for mortgage brokers and lenders (upper middle), #227 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.