Clothing and laundry · County · Illinois
Clothing and shoe stores in Winnebago County, IL
The clothing and shoe stores in Winnebago County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,396 of 2,087 scored counties
#51 of 70 scored counties in Illinois
- Listings
- 175
- 97 chain locations (55%)
- Official establishments
- 84
- −13.4% since 2019
- Household spending a year
- $214.9M
- On clothing, shoes and related services · $1,852 a household
- Spending per listing
- $1.2M
- 3% below the U.S.
- Listings per 10k households
- 15.1
- 7% below the U.S.
- Population, 2025
- 283,674
- −0.4% since 2020
See the clothing and shoe stores around any address in Winnebago County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 175 clothing and shoe stores in Winnebago County. 97 of them (55%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 15.1, 7% below the U.S. rate of 16.2.
At $1,852 per household (10% below the U.S. average), households in Winnebago County spend about $214.9M a year on clothing, shoes and related services. That is about $1.2M of household spending for each store on map listings, 3% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 84 businesses with payroll classed as clothing and shoe stores in Winnebago County in 2023, down 13.4% from 2019. That is one for every 1,381 households, against one for every 1,273 across the U.S. Official counts list 235 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $475K have gone to businesses classed as clothing and shoe stores in Winnebago County.
Population estimates put the population change in Winnebago County from 2020 to 2025 at −0.4%, against +3.1% for the U.S. For clothing and shoe stores, Winnebago County has a Groundwork market score of 40 (lower middle): #1,396 of 2,087 scored counties and #51 of 70 scored counties in Illinois.
How Winnebago County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.1 | 15.9 | 16.2 |
| Spending per listing | $1.2M | $1.3M | $1.3M |
| Households per official establishment | 1,381 | 1,381 | 1,273 |
| Official establishment growth, 2019–2023 | −13.4% | −15.0% | −12.2% |
| Population growth, 2020–2025 | −0.4% | −0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,852 | $2,141 | $2,055 |
| Median household income | $65,837 | $83,390 | $80,734 |
| Groundwork market score | 40 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 97 → 84−13.4% over the period
- Employees, 2023
- 1,109
- Annual payroll, 2023
- $20.5M
- One-person businesses, 2023
- 235Businesses with no payroll
- Map listings, September 2026
- 17597 chain locations
- Listings at the U.S. rate for this spending
- 169The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $475K
SBA-backed loans to businesses classed as clothing and shoe stores in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 283,674−0.4% since 2020
- Households
- 116,014
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 513 sq. mi.
- People per square mile
- 552
- Median household income
- $65,837+20.8% vs. 2015–2019, before inflation
- Average household income
- $86,474
- Median home value
- $164,500
- Jobs located here
- 121,867
- Daytime population
- 276,449Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for clothing and shoe stores, numbered among those based in Illinois, with Winnebago County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 83 | 7 | 3.6 | $5.8M | +0.4% | #101 of 2,087 |
| 2Kendall County, IL | 81 | 46 | 10.1 | $2.4M | +9.9% | #144 of 2,087 |
| 3Woodford County, IL | 76 | 7 | 4.8 | $4.6M | −0.8% | #206 of 2,087 |
| 4McHenry County, IL | 76 | 114 | 9.7 | $2.4M | +2.5% | #214 of 2,087 |
| 5Ogle County, IL | 74 | 17 | 8.2 | $2.4M | −0.7% | #257 of 2,087 |
| 6Grundy County, IL | 74 | 21 | 10.2 | $2.1M | +2.9% | #264 of 2,087 |
| 7Macoupin County, IL | 73 | 10 | 5.7 | $3.4M | −2.6% | #274 of 2,087 |
| 8Will County, IL | 73 | 266 | 10.9 | $2.2M | +2.2% | #289 of 2,087 |
| 9Monroe County, IL | 72 | 15 | 10.8 | $2.1M | −0.3% | #326 of 2,087 |
| 10DeKalb County, IL | 69 | 39 | 9.9 | $2M | +1.5% | #407 of 2,087 |
| 51Winnebago County, IL | 40 | 175 | 15.1 | $1.2M | −0.4% | #1,396 of 2,087 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry38
- Clothing and shoe stores40
- Laundromats37
- Dry cleaners43
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Winnebago County, IL?
Winnebago County has 175 clothing and shoe stores on map listings as of September 2026. 97 of them (55%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 84 businesses with payroll classed as clothing and shoe stores in 2023, down 13.4% from 2019. Official counts also show 235 one-person businesses without payroll.
How much do households in Winnebago County, IL spend on clothing, shoes and related services?
About $214.9M a year, or $1,852 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 175 clothing and shoe stores on map listings, it comes to $1.2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IL compare with the U.S. for clothing and shoe stores?
Winnebago County has 15.1 clothing and shoe stores per 10,000 households, 7% below the U.S. rate of 16.2. Spending per store is $1.2M, 3% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Winnebago County would have about 169, against 175 on map listings. There is one business with payroll in the industry for every 1,381 households, against one for every 1,273 across the U.S. The official count fell 13.4% from 2019 to 2023, against −12.2% for the U.S.
How fast is Winnebago County, IL growing?
Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 40 for clothing and shoe stores (lower middle), #1,396 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.