Clothing and laundry · County · Illinois
Laundromats in Winnebago County, IL
The laundromats in Winnebago County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #537 of 785 scored counties
#15 of 24 scored counties in Illinois
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $214.9M
- On clothing, shoes and related services · $1,852 a household
- Spending per listing
- $11.9M
- 5% below the U.S.
- Listings per 10k households
- 1.6
- In line with the U.S.
- Population, 2025
- 283,674
- −0.4% since 2020
See the laundromats around any address in Winnebago County
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 18 laundromats in Winnebago County. One of them (6%) is a chain location, against 19% across the U.S. Per 10,000 households, that is 1.6, in line with the U.S. rate of 1.6.
At $1,852 per household (10% below the U.S. average), households in Winnebago County spend about $214.9M a year on clothing, shoes and related services. Spread across 18 laundromats, that is $11.9M per laundromat, 5% below the U.S. figure of $12.5M. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade.
The official count of businesses with payroll classed as coin-operated laundries in Winnebago County was 12 in 2023. That is one for every 9,668 households, against one for every 11,865 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $274K has gone to businesses classed as coin-operated laundries in Winnebago County.
Population estimates show Winnebago County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for laundromats in Winnebago County is 37 (lower middle), #537 of 785 scored counties and #15 of 24 scored counties in Illinois.
How Winnebago County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 1.7 | 1.6 |
| Spending per listing | $11.9M | $12.8M | $12.5M |
| Households per official establishment | 9,668 | 10,625 | 11,865 |
| Official establishment growth, 2019–2023 | n/a | +3.3% | +3.0% |
| Population growth, 2020–2025 | −0.4% | −0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,852 | $2,141 | $2,055 |
| Median household income | $65,837 | $83,390 | $80,734 |
| Groundwork market score | 37 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 12
- Employees, 2023
- 53
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $274K
SBA-backed loans to businesses classed as coin-operated laundries in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 283,674−0.4% since 2020
- Households
- 116,014
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 513 sq. mi.
- People per square mile
- 552
- Median household income
- $65,837+20.8% vs. 2015–2019, before inflation
- Average household income
- $86,474
- Median home value
- $164,500
- Jobs located here
- 121,867
- Daytime population
- 276,449Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for laundromats, numbered among those based in Illinois, with Winnebago County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Will County, IL | 71 | 29 | 1.2 | $20.2M | +2.2% | #142 of 785 |
| 2McLean County, IL | 69 | 6 | 0.9 | $24.1M | +0.1% | #159 of 785 |
| 3DuPage County, IL | 69 | 54 | 1.5 | $16.2M | +0.3% | #168 of 785 |
| 4Champaign County, IL | 68 | 10 | 1.2 | $16.3M | +1.8% | #181 of 785 |
| 5Lake County, IL | 64 | 36 | 1.4 | $18M | +0.8% | #212 of 785 |
| 6McHenry County, IL | 64 | 16 | 1.4 | $17.3M | +2.5% | #215 of 785 |
| 7Peoria County, IL | 60 | 6 | 0.8 | $24.8M | −1.6% | #258 of 785 |
| 8Sangamon County, IL | 56 | 8 | 0.9 | $21.2M | −1.0% | #313 of 785 |
| 9Kane County, IL | 50 | 35 | 1.9 | $12.4M | +1.8% | #380 of 785 |
| 10Grundy County, IL | 50 | 5 | 2.4 | $9M | +2.9% | #384 of 785 |
| 15Winnebago County, IL | 37 | 18 | 1.6 | $11.9M | −0.4% | #537 of 785 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry38
- Clothing and shoe stores40
- Laundromats37
- Dry cleaners43
Home services
Real estate
Funeral services
Questions
How many laundromats are in Winnebago County, IL?
Winnebago County has 18 laundromats on map listings as of September 2026. One of them (6%) is a chain location. The listings count laundromats. Official counts show 12 businesses with payroll classed as coin-operated laundries in 2023.
How much do households in Winnebago County, IL spend on clothing, shoes and related services?
About $214.9M a year, or $1,852 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 18 laundromats on map listings, it comes to $11.9M per laundromat. The spending figure covers all clothing, shoes and related services, not only laundromats. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IL compare with the U.S. for laundromats?
Winnebago County has 1.6 laundromats per 10,000 households, in line with the U.S. rate of 1.6. Spending per laundromat is $11.9M, 5% below the U.S. figure of $12.5M. At the national ratio of laundromats to household spending, Winnebago County would have about 17, against 18 on map listings. There is one business with payroll in the industry for every 9,668 households, against one for every 11,865 across the U.S.
How fast is Winnebago County, IL growing?
Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 37 for laundromats (lower middle), #537 of 785 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.