Fitness and classes · County · Illinois
Yoga, Pilates and fitness studios in Winnebago County, IL
The yoga, Pilates and fitness studios in Winnebago County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #472 of 777 scored counties
#18 of 22 scored counties in Illinois
- Listings
- 17
- 3 chain locations (18%)
- Official establishments
- 44
- All fitness and recreational sports centers · +22.2% since 2019
- Household spending a year
- $91.7M
- On memberships, classes and admissions · $790 a household
- Spending per listing
- $5.4M
- 33% above the U.S.
- Listings per 10k households
- 1.5
- 37% below the U.S.
- Population, 2025
- 283,674
- −0.4% since 2020
See the yoga, Pilates and fitness studios around any address in Winnebago County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Winnebago County spend about $91.7M a year on memberships, classes and admissions, or $790 per household, 20% below the U.S. average. That is about $5.4M of household spending for each studio on map listings, 33% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 17 yoga, Pilates and fitness studios on map listings in Winnebago County as of September 2026. Chain locations make up 18% of them, against 18% across the U.S. That comes to 1.5 for every 10,000 households, 37% below the U.S. rate of 2.4.
The official count of businesses with payroll classed as fitness and recreational sports centers in Winnebago County was 44 in 2023, up 22.2% from 2019. That is one for every 2,637 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 6 SBA-backed loans worth $6.3M have gone to businesses classed as fitness and recreational sports centers in Winnebago County.
Between 2020 and 2025, the population of Winnebago County declined 0.4%, against +3.1% for the U.S. For yoga, Pilates and fitness studios, Winnebago County has a Groundwork market score of 45 (lower middle): #472 of 777 scored counties and #18 of 22 scored counties in Illinois.
How Winnebago County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 2.3 | 2.4 |
| Spending per listing | $5.4M | $4.6M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,637 | 3,107 | 3,109 |
| Official establishment growth, 2019–2023 | +22.2% | +2.9% | +5.8% |
| Population growth, 2020–2025 | −0.4% | −0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $790 | $1,054 | $983 |
| Median household income | $65,837 | $83,390 | $80,734 |
| Groundwork market score | 45 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 44All fitness and recreational sports centers · +22.2% over the period
- Employees, 2023
- 866
- Annual payroll, 2023
- $12.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 173 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $6.3M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Winnebago County
- Population, 2025 estimate
- 283,674−0.4% since 2020
- Households
- 116,014
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 513 sq. mi.
- People per square mile
- 552
- Median household income
- $65,837+20.8% vs. 2015–2019, before inflation
- Average household income
- $86,474
- Median home value
- $164,500
- Jobs located here
- 121,867
- Daytime population
- 276,449Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for yoga, Pilates and fitness studios, numbered among those based in Illinois, with Winnebago County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kendall County, IL | 75 | 6 | 1.3 | $9.5M | +9.9% | #41 of 777 |
| 2Rock Island County, IL | 64 | 6 | 1.0 | $8.1M | −1.7% | #152 of 777 |
| 3Tazewell County, IL | 63 | 5 | 0.9 | $9.7M | −0.9% | #165 of 777 |
| 4Will County, IL | 62 | 58 | 2.4 | $5.4M | +2.2% | #184 of 777 |
| 5Champaign County, IL | 61 | 14 | 1.6 | $5.2M | +1.8% | #197 of 777 |
| 6DeKalb County, IL | 60 | 6 | 1.5 | $5.7M | +1.5% | #204 of 777 |
| 7Kankakee County, IL | 58 | 6 | 1.5 | $6M | −1.7% | #226 of 777 |
| 8St. Clair County, IL | 58 | 18 | 1.8 | $5.1M | −2.5% | #230 of 777 |
| 9McHenry County, IL | 58 | 33 | 2.8 | $4.4M | +2.5% | #235 of 777 |
| 10Kane County, IL | 57 | 53 | 2.9 | $4.3M | +1.8% | #249 of 777 |
| 18Winnebago County, IL | 45 | 17 | 1.5 | $5.4M | −0.4% | #472 of 777 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms35
- Yoga, Pilates and fitness studios45
- Martial arts and dance studios54
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Winnebago County, IL?
As of September 2026, map listings count 17 yoga, Pilates and fitness studios in Winnebago County. 3 of them (18%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 44 businesses with payroll classed as fitness and recreational sports centers in 2023, up 22.2% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Winnebago County, IL spend on memberships, classes and admissions?
About $91.7M a year, or $790 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 17 yoga, Pilates and fitness studios on map listings, it comes to $5.4M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IL compare with the U.S. for yoga, Pilates and fitness studios?
Winnebago County has 1.5 yoga, Pilates and fitness studios per 10,000 households, 37% below the U.S. rate of 2.4. Spending per studio is $5.4M, 33% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Winnebago County would have about 23, against 17 on map listings. There is one business with payroll in the industry for every 2,637 households, against one for every 3,109 across the U.S. The official count rose 22.2% from 2019 to 2023, against +5.8% for the U.S.
How fast is Winnebago County, IL growing?
Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 45 for yoga, Pilates and fitness studios (lower middle), #472 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.