Funeral services · County · Illinois
Funeral homes in Winnebago County, IL
How Winnebago County, IL compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #537 of 1,472 scored counties
#6 of 67 scored counties in Illinois
- Listings
- 28
- 1 chain location (4%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $17.3M
- On funerals · $149 a household
- Spending per listing
- $616K
- 9% below the U.S.
- Listings per 10k households
- 2.4
- 14% above the U.S.
- Population, 2025
- 283,674
- −0.4% since 2020
See the funeral homes around any address in Winnebago County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $149 per household (4% above the U.S. average), households in Winnebago County spend about $17.3M a year on funerals. That works out to $616K per home, 9% below the U.S. figure of $679K.
There are 28 funeral homes on map listings in Winnebago County as of September 2026. One of them (4%) is a chain location, against 10% across the U.S. That comes to 2.4 for every 10,000 households, 14% above the U.S. rate of 2.1.
Official counts show 13 businesses with payroll classed as funeral homes and funeral services in Winnebago County in 2023. That is one for every 8,924 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Winnebago County declined 0.4%, against +3.1% for the U.S. The Groundwork market score for funeral homes in Winnebago County is 57 (upper middle), #537 of 1,472 scored counties and #6 of 67 scored counties in Illinois.
How Winnebago County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 2.7 | 2.1 |
| Spending per listing | $616K | $514K | $679K |
| Households per official establishment | 8,924 | 6,779 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | −1.7% |
| Population growth, 2020–2025 | −0.4% | −0.6% | +3.1% |
| Spending per household on funerals | $149 | $140 | $143 |
| Median household income | $65,837 | $83,390 | $80,734 |
| Groundwork market score | 57 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 13
- Employees, 2023
- 96
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 281 chain location
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 283,674−0.4% since 2020
- Households
- 116,014
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 513 sq. mi.
- People per square mile
- 552
- Median household income
- $65,837+20.8% vs. 2015–2019, before inflation
- Average household income
- $86,474
- Median home value
- $164,500
- Jobs located here
- 121,867
- Daytime population
- 276,449Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for funeral homes, numbered among those based in Illinois, with Winnebago County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kane County, IL | 70 | 26 | 1.4 | $1M | +1.8% | #230 of 1,472 |
| 2DuPage County, IL | 67 | 55 | 1.6 | $945K | +0.3% | #300 of 1,472 |
| 3Kendall County, IL | 64 | 8 | 1.8 | $647K | +9.9% | #384 of 1,472 |
| 4Lake County, IL | 63 | 47 | 1.8 | $790K | +0.8% | #398 of 1,472 |
| 5Will County, IL | 58 | 52 | 2.1 | $647K | +2.2% | #517 of 1,472 |
| 6Winnebago County, IL | 57 | 28 | 2.4 | $616K | −0.4% | #537 of 1,472 |
| 7McHenry County, IL | 57 | 27 | 2.3 | $609K | +2.5% | #539 of 1,472 |
| 8McLean County, IL | 55 | 12 | 1.7 | $681K | +0.1% | #576 of 1,472 |
| 9Tazewell County, IL | 53 | 17 | 3.1 | $497K | −0.9% | #636 of 1,472 |
| 10Knox County, IL | 52 | 6 | 2.9 | $559K | −4.1% | #652 of 1,472 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes57
Questions
How many funeral homes are in Winnebago County, IL?
As of September 2026, map listings count 28 funeral homes in Winnebago County. One of them (4%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 13 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Winnebago County, IL spend on funerals?
About $17.3M a year, or $149 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 28 funeral homes on map listings, it comes to $616K per home. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IL compare with the U.S. for funeral homes?
Winnebago County has 2.4 funeral homes per 10,000 households, 14% above the U.S. rate of 2.1. Spending per home is $616K, 9% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Winnebago County would have about 25, against 28 on map listings. There is one business with payroll in the industry for every 8,924 households, against one for every 8,510 across the U.S.
How fast is Winnebago County, IL growing?
Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 57 for funeral homes (upper middle), #537 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.