Groundwork

Health care · County · Illinois

Chiropractors in Winnebago County, IL

Competitor counts, household spending and official business counts for chiropractors in Winnebago County, IL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #927 of 1,490 scored counties
#26 of 60 scored counties in Illinois

Listings
70
5 chain locations (7%)
Official establishments
47
−4.1% since 2019
Household spending a year
$154.6M
On medical and dental services · $1,333 a household
Spending per listing
$2.2M
8% below the U.S.
Listings per 10k households
6.0
11% above the U.S.
Population, 2025
283,674
−0.4% since 2020

See the chiropractors around any address in Winnebago County

The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on medical and dental services in Winnebago County comes to about $154.6M a year: $1,333 per household, 3% above the U.S. average. Spread across 70 chiropractors, that is $2.2M per practice, 8% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only chiropractors.

Winnebago County has 70 chiropractors on map listings as of September 2026. Of those, 5 are chain locations, or 7%, against 8% across the U.S. That is 6.0 per 10,000 households, 11% above the U.S. rate of 5.4.

In 2023, official counts showed 47 businesses with payroll in Winnebago County classed as offices of chiropractors, down 4.1% from 2019. That is one for every 2,468 households, against one for every 3,237 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $2.2M has gone to businesses classed as offices of chiropractors in Winnebago County.

Between 2020 and 2025, the population of Winnebago County declined 0.4%, against +3.1% for the U.S. The Groundwork market score for chiropractors in Winnebago County is 43 (lower middle), #927 of 1,490 scored counties and #26 of 60 scored counties in Illinois.

How Winnebago County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Chiropractors in Winnebago County, IL compared with Illinois and the U.S.
MeasureWinnebago CountyIllinoisU.S.
Listings per 10k households6.06.05.4
Spending per listing$2.2M$2.5M$2.4M
Households per official establishment2,4682,8003,237
Official establishment growth, 2019–2023−4.1%−3.8%+0.8%
Population growth, 2020–2025−0.4%−0.6%+3.1%
Spending per household on medical and dental services$1,333$1,517$1,288
Median household income$65,837$83,390$80,734
Groundwork market score4349

Official counts and lending

Businesses

Official establishments, 2019 to 2023
49 → 47−4.1% over the period
Employees, 2023
194
Annual payroll, 2023
$9.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
705 chain locations
Listings at the U.S. rate for this spending
65The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$2.2M

SBA-backed loans to businesses classed as offices of chiropractors in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Winnebago County

Population, 2025 estimate
283,674−0.4% since 2020
Households
116,014
Median age
40.4
Homes lived in by their owners
66%
Vehicles per household
1.7
Land area
513 sq. mi.
People per square mile
552
Median household income
$65,837+20.8% vs. 2015–2019, before inflation
Average household income
$86,474
Median home value
$164,500
Jobs located here
121,867
Daytime population
276,449Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Winnebago County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.

Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Chiropractors across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for chiropractors, numbered among those based in Illinois, with Winnebago County marked.

Top counties in Illinois

Counties in Illinois ranked for chiropractors by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kendall County, IL79204.4$3.8M+9.9%#71 of 1,490
2Boone County, IL7094.6$3.3M+0.4%#234 of 1,490
3Cook County, IL679314.4$3.5M−1.3%#279 of 1,490
4Champaign County, IL67384.4$3M+1.8%#284 of 1,490
5Kankakee County, IL65133.2$4.4M−1.7%#319 of 1,490
6Macon County, IL64163.7$3.6M−4.3%#345 of 1,490
7Woodford County, IL6485.4$2.8M−0.8%#355 of 1,490
8Will County, IL631486.1$2.8M+2.2%#377 of 1,490
9McLean County, IL63385.4$2.7M+0.1%#380 of 1,490
10McHenry County, IL58806.8$2.5M+2.5%#518 of 1,490
26Winnebago County, IL43706.0$2.2M−0.4%#927 of 1,490

Other business types in Winnebago County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many chiropractors are in Winnebago County, IL?

Map listings as of September 2026 show 70 chiropractors in Winnebago County. 5 of them (7%) are chain locations. The listings count chiropractors. Official counts show 47 businesses with payroll classed as offices of chiropractors in 2023, down 4.1% from 2019.

How much do households in Winnebago County, IL spend on medical and dental services?

About $154.6M a year, or $1,333 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 70 chiropractors on map listings, it comes to $2.2M per practice. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.

How does Winnebago County, IL compare with the U.S. for chiropractors?

Winnebago County has 6.0 chiropractors per 10,000 households, 11% above the U.S. rate of 5.4. Spending per practice is $2.2M, 8% below the U.S. figure of $2.4M. At the U.S. ratio of chiropractors to household spending, Winnebago County would have about 65, against 70 on map listings. There is one business with payroll in the industry for every 2,468 households, against one for every 3,237 across the U.S. The official count fell 4.1% from 2019 to 2023, against +0.8% for the U.S.

How fast is Winnebago County, IL growing?

Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 43 for chiropractors (lower middle), #927 of 1,490 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Winnebago County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for chiropractors · All 56 business types in Winnebago County

Screening a site or an acquisition in Winnebago County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.