Groundwork

Health care · County · Illinois

Medical and dental practices in Winnebago County, IL

Competitor counts, household spending and official business counts for medical and dental practices in Winnebago County, IL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #1,589 of 2,394 scored counties
#71 of 87 scored counties in Illinois

Listings
907
91 chain locations (10%)
Official establishments
331
+2.2% since 2019
Household spending a year
$154.6M
On medical and dental services · $1,333 a household
Spending per listing
$170K
12% above the U.S.
Listings per 10k households
78.2
7% below the U.S.
Population, 2025
283,674
−0.4% since 2020

See the medical and dental practices around any address in Winnebago County

The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,333 per household (3% above the U.S. average), households in Winnebago County spend about $154.6M a year on medical and dental services. That works out to $170K per practice, 12% above the U.S. figure of $152K.

There are 907 medical and dental practices on map listings in Winnebago County as of September 2026. Of those, 91 are chain locations, or 10%, against 11% across the U.S. That is 78.2 per 10,000 households, 7% below the U.S. rate of 84.5.

The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Winnebago County was 331 in 2023, up 2.2% from 2019. That is one for every 350 households, against one for every 270 across the U.S. Official counts also show 101 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $3.9M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Winnebago County.

Between 2020 and 2025, the population of Winnebago County declined 0.4%, against +3.1% for the U.S. The Groundwork market score for medical and dental practices in Winnebago County is 42 (lower middle), #1,589 of 2,394 scored counties and #71 of 87 scored counties in Illinois.

How Winnebago County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Doctors, dentists and clinics in Winnebago County, IL compared with Illinois and the U.S.
MeasureWinnebago CountyIllinoisU.S.
Listings per 10k households78.2102.384.5
Spending per listing$170K$148K$152K
Households per official establishment350269270
Official establishment growth, 2019–2023+2.2%+0.1%+1.5%
Population growth, 2020–2025−0.4%−0.6%+3.1%
Spending per household on medical and dental services$1,333$1,517$1,288
Median household income$65,837$83,390$80,734
Groundwork market score4243

Official counts and lending

Businesses

Official establishments, 2019 to 2023
324 → 331+2.2% over the period
Employees, 2023
4,155
Annual payroll, 2023
$401.8M
One-person businesses, 2023
101Businesses with no payroll
Map listings, September 2026
90791 chain locations
Listings at the U.S. rate for this spending
1,014The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$3.9M

SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Winnebago County

Population, 2025 estimate
283,674−0.4% since 2020
Households
116,014
Median age
40.4
Homes lived in by their owners
66%
Vehicles per household
1.7
Land area
513 sq. mi.
People per square mile
552
Median household income
$65,837+20.8% vs. 2015–2019, before inflation
Average household income
$86,474
Median home value
$164,500
Jobs located here
121,867
Daytime population
276,449Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Winnebago County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.

Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

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Doctors, dentists and clinics across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for medical and dental practices, numbered among those based in Illinois, with Winnebago County marked.

Top counties in Illinois

Counties in Illinois ranked for medical and dental practices by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Piatt County, IL842434.7$441K+0.6%#51 of 2,394
2Cumberland County, IL76819.2$700K−2.1%#162 of 2,394
3Kendall County, IL7628562.8$270K+9.9%#184 of 2,394
4Crawford County, IL753242.7$317K+0.1%#213 of 2,394
5Woodford County, IL757551.1$304K−0.8%#215 of 2,394
6Johnson County, IL74614.6$876K+0.4%#220 of 2,394
7Mercer County, IL742132.0$436K−2.6%#227 of 2,394
8Washington County, IL742136.2$383K−1.2%#229 of 2,394
9Carroll County, IL732030.4$419K−1.7%#250 of 2,394
10Hancock County, IL721621.0$618K−4.4%#270 of 2,394
71Winnebago County, IL4290778.2$170K−0.4%#1,589 of 2,394

Other business types in Winnebago County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many medical and dental practices are in Winnebago County, IL?

As of September 2026, map listings count 907 medical and dental practices in Winnebago County. 91 of them (10%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 331 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 2.2% from 2019. Another 101 one-person businesses have no payroll, by official counts.

How much do households in Winnebago County, IL spend on medical and dental services?

About $154.6M a year, or $1,333 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 907 medical and dental practices on map listings, it comes to $170K per practice. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.

How does Winnebago County, IL compare with the U.S. for medical and dental practices?

Winnebago County has 78.2 medical and dental practices per 10,000 households, 7% below the U.S. rate of 84.5. Spending per practice is $170K, 12% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, Winnebago County would have about 1,014, against 907 on map listings. There is one business with payroll in the industry for every 350 households, against one for every 270 across the U.S. The official count rose 2.2% from 2019 to 2023, against +1.5% for the U.S.

How fast is Winnebago County, IL growing?

Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 42 for medical and dental practices (lower middle), #1,589 of 2,394 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Winnebago County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for medical and dental practices · All 56 business types in Winnebago County

Screening a site or an acquisition in Winnebago County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.