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House cleaning businesses in Winnebago County, IL
The house cleaning businesses in Winnebago County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #647 of 847 scored counties
#16 of 24 scored counties in Illinois
- Listings
- 26
- 5 chain locations (19%)
- Official establishments
- 50
- −10.7% since 2019
- Household spending a year
- $134.6M
- On lawn care, cleaning and other household services · $1,160 a household
- Spending per listing
- $5.2M
- 19% below the U.S.
- Listings per 10k households
- 2.2
- In line with the U.S.
- Population, 2025
- 283,674
- −0.4% since 2020
See the house cleaning businesses around any address in Winnebago County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For house cleaning businesses, Winnebago County has a Groundwork market score of 37 (lower middle): #647 of 847 scored counties and #16 of 24 scored counties in Illinois. That puts it in the bottom quarter of counties.
Household spending on lawn care, cleaning and other household services in Winnebago County comes to about $134.6M a year: $1,160 per household, 18% below the U.S. average. That is about $5.2M of household spending for each business on map listings, 19% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 26 house cleaning businesses on map listings in Winnebago County as of September 2026. 5 of them (19%) are chain locations, against 8% across the U.S. Per 10,000 households, that is 2.2, in line with the U.S. rate of 2.2.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Winnebago County was 50 in 2023, down 10.7% from 2019. That is one for every 2,320 households, against one for every 1,735 across the U.S. Population estimates put the population change in Winnebago County from 2020 to 2025 at −0.4%, against +3.1% for the U.S.
How Winnebago County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 2.0 | 2.2 |
| Spending per listing | $5.2M | $6.8M | $6.4M |
| Households per official establishment | 2,320 | 1,789 | 1,735 |
| Official establishment growth, 2019–2023 | −10.7% | −2.5% | +6.6% |
| Population growth, 2020–2025 | −0.4% | −0.6% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,160 | $1,322 | $1,414 |
| Median household income | $65,837 | $83,390 | $80,734 |
| Groundwork market score | 37 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56 → 50−10.7% over the period
- Employees, 2023
- 584
- Annual payroll, 2023
- $14.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 265 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 283,674−0.4% since 2020
- Households
- 116,014
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 513 sq. mi.
- People per square mile
- 552
- Median household income
- $65,837+20.8% vs. 2015–2019, before inflation
- Average household income
- $86,474
- Median home value
- $164,500
- Jobs located here
- 121,867
- Daytime population
- 276,449Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for house cleaning businesses, numbered among those based in Illinois, with Winnebago County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaSalle County, IL | 62 | 5 | 1.1 | $10.9M | −1.5% | #191 of 847 |
| 2Madison County, IL | 61 | 16 | 1.5 | $8.6M | −1.0% | #214 of 847 |
| 3Kendall County, IL | 58 | 13 | 2.9 | $5.1M | +9.9% | #274 of 847 |
| 4McHenry County, IL | 56 | 22 | 1.9 | $7.8M | +2.5% | #294 of 847 |
| 5Will County, IL | 54 | 56 | 2.3 | $6.4M | +2.2% | #333 of 847 |
| 6Tazewell County, IL | 53 | 7 | 1.3 | $9.6M | −0.9% | #343 of 847 |
| 7Rock Island County, IL | 53 | 10 | 1.6 | $7.1M | −1.7% | #347 of 847 |
| 8Williamson County, IL | 52 | 5 | 1.7 | $6.7M | +0.2% | #365 of 847 |
| 9Cook County, IL | 50 | 386 | 1.8 | $7.3M | −1.3% | #415 of 847 |
| 10McLean County, IL | 50 | 13 | 1.9 | $6.9M | +0.1% | #417 of 847 |
| 16Winnebago County, IL | 37 | 26 | 2.2 | $5.2M | −0.4% | #647 of 847 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Winnebago County, IL?
As of September 2026, map listings count 26 house cleaning businesses in Winnebago County. 5 of them (19%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 50 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 10.7% from 2019.
How much do households in Winnebago County, IL spend on lawn care, cleaning and other household services?
About $134.6M a year, or $1,160 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 26 house cleaning businesses on map listings, it comes to $5.2M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IL compare with the U.S. for house cleaning businesses?
Winnebago County has 2.2 house cleaning businesses per 10,000 households, in line with the U.S. rate of 2.2. Spending per business is $5.2M, 19% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Winnebago County would have about 21, against 26 on map listings. There is one business with payroll in the industry for every 2,320 households, against one for every 1,735 across the U.S. The official count fell 10.7% from 2019 to 2023, against +6.6% for the U.S.
How fast is Winnebago County, IL growing?
Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 37 for house cleaning businesses (lower middle), #647 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.