Real estate · County · Illinois
Real estate agents and brokers in Winnebago County, IL
Competitor counts, household spending and official business counts for real estate agents and brokers in Winnebago County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,508 of 2,176 scored counties
#53 of 82 scored counties in Illinois
- Listings
- 199
- 9 chain locations (5%)
- Official establishments
- 84
- +25.4% since 2019
- Household spending a year
- $1.5B
- On rent and homeowner costs · $13,323 a household
- Housing spending per listing (U.S. = 100)
- 142
- 42% above the U.S.
- Listings per 10k households
- 17.2
- 44% below the U.S.
- Population, 2025
- 283,674
- −0.4% since 2020
See the real estate agents and brokers around any address in Winnebago County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 199 real estate agents and brokers in Winnebago County. 9 of them (5%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 17.2, 44% below the U.S. rate of 30.6.
Households in Winnebago County spend about $1.5B a year on rent and homeowner costs, or $13,323 per household, 20% below the U.S. average. Housing spending per office is 42% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Winnebago County was 84 in 2023, up 25.4% from 2019. That is one for every 1,381 households, against one for every 788 across the U.S.
Population estimates put the population change in Winnebago County from 2020 to 2025 at −0.4%, against +3.1% for the U.S. For real estate agents and brokers, Winnebago County has a Groundwork market score of 41 (lower middle): #1,508 of 2,176 scored counties and #53 of 82 scored counties in Illinois.
How Winnebago County compares
The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Winnebago County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.2 | 25.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 142 | 107 | 100 |
| Households per official establishment | 1,381 | 1,021 | 788 |
| Official establishment growth, 2019–2023 | +25.4% | +10.8% | +20.1% |
| Population growth, 2020–2025 | −0.4% | −0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $13,323 | $14,866 | $16,661 |
| Median household income | $65,837 | $83,390 | $80,734 |
| Groundwork market score | 41 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 67 → 84+25.4% over the period
- Employees, 2023
- 170
- Annual payroll, 2023
- $8.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1999 chain locations
- Listings at the U.S. rate for this spending
- 284The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 283,674−0.4% since 2020
- Households
- 116,014
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 513 sq. mi.
- People per square mile
- 552
- Median household income
- $65,837+20.8% vs. 2015–2019, before inflation
- Average household income
- $86,474
- Median home value
- $164,500
- Jobs located here
- 121,867
- Daytime population
- 276,449Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for real estate agents and brokers, numbered among those based in Illinois, with Winnebago County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Henry County, IL | 69 | 11 | 5.4 | 468 | −2.2% | #229 of 2,176 |
| 2Woodford County, IL | 69 | 10 | 6.8 | 409 | −0.8% | #232 of 2,176 |
| 3Douglas County, IL | 68 | 7 | 9.0 | 282 | +0.5% | #263 of 2,176 |
| 4Bureau County, IL | 66 | 8 | 5.7 | 430 | −2.1% | #314 of 2,176 |
| 5Clinton County, IL | 65 | 19 | 13.0 | 205 | +0.6% | #355 of 2,176 |
| 6Boone County, IL | 63 | 16 | 8.2 | 328 | +0.4% | #409 of 2,176 |
| 7Randolph County, IL | 62 | 12 | 10.0 | 240 | −0.6% | #457 of 2,176 |
| 8Fulton County, IL | 61 | 11 | 8.0 | 295 | −2.0% | #503 of 2,176 |
| 9Kendall County, IL | 61 | 89 | 19.6 | 153 | +9.9% | #530 of 2,176 |
| 10Jersey County, IL | 60 | 9 | 11.3 | 231 | −1.5% | #548 of 2,176 |
| 53Winnebago County, IL | 41 | 199 | 17.2 | 142 | −0.4% | #1,508 of 2,176 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate40
- Real estate agents and brokers41
- Property management53
- Mortgage brokers and lenders61
- Home inspectors52
Funeral services
Questions
How many real estate agents and brokers are in Winnebago County, IL?
There are 199 real estate agents and brokers on map listings in Winnebago County as of September 2026. 9 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 84 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 25.4% from 2019.
How much do households in Winnebago County, IL spend on rent and homeowner costs?
About $1.5B a year, or $13,323 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 199 real estate agents and brokers on map listings, housing spending per office is 42% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IL compare with the U.S. for real estate agents and brokers?
Winnebago County has 17.2 real estate agents and brokers per 10,000 households, 44% below the U.S. rate of 30.6. The index of housing spending per office is 142, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Winnebago County would have about 284, against 199 on map listings. There is one business with payroll in the industry for every 1,381 households, against one for every 788 across the U.S. The official count rose 25.4% from 2019 to 2023, against +20.1% for the U.S.
How fast is Winnebago County, IL growing?
Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 41 for real estate agents and brokers (lower middle), #1,508 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.