Beauty and personal care · County · Illinois
Barbershops in Winnebago County, IL
How Winnebago County, IL compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,105 of 1,356 scored counties
#35 of 38 scored counties in Illinois
- Listings
- 82
- 11 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $107.6M
- On personal care products and services · $927 a household
- Spending per listing
- $1.3M
- 30% below the U.S.
- Listings per 10k households
- 7.1
- 34% above the U.S.
- Population, 2025
- 283,674
- −0.4% since 2020
See the barbershops around any address in Winnebago County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Winnebago County scores 30 (lower middle) on the Groundwork market score for barbershops, ranking #1,105 of 1,356 scored counties and #35 of 38 scored counties in Illinois. That puts it in the bottom quarter of counties.
Households in Winnebago County spend about $107.6M a year on personal care products and services, or $927 per household, 8% below the U.S. average. Spread across 82 barbershops, that is $1.3M per shop, 30% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 82 barbershops on map listings in Winnebago County as of September 2026. Of those, 11 are chain locations, or 13%, against 12% across the U.S. That is 7.1 per 10,000 households, 34% above the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Winnebago County, since they leave out counts under 3. Between 2020 and 2025, the population of Winnebago County declined 0.4%, against +3.1% for the U.S.
How Winnebago County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 5.1 | 5.3 |
| Spending per listing | $1.3M | $2.1M | $1.9M |
| Households per official establishment | n/a | 17,131 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +38.0% | +28.5% |
| Population growth, 2020–2025 | −0.4% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $927 | $1,063 | $1,005 |
| Median household income | $65,837 | $83,390 | $80,734 |
| Groundwork market score | 30 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 182Businesses with no payroll
- Map listings, September 2026
- 8211 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 283,674−0.4% since 2020
- Households
- 116,014
- Median age
- 40.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 513 sq. mi.
- People per square mile
- 552
- Median household income
- $65,837+20.8% vs. 2015–2019, before inflation
- Average household income
- $86,474
- Median home value
- $164,500
- Jobs located here
- 121,867
- Daytime population
- 276,449Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for barbershops, numbered among those based in Illinois, with Winnebago County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McHenry County, IL | 83 | 38 | 3.2 | $3.7M | +2.5% | #46 of 1,356 |
| 2Grundy County, IL | 72 | 9 | 4.4 | $2.5M | +2.9% | #187 of 1,356 |
| 3Kendall County, IL | 71 | 21 | 4.6 | $2.6M | +9.9% | #205 of 1,356 |
| 4Will County, IL | 71 | 122 | 5.0 | $2.4M | +2.2% | #210 of 1,356 |
| 5Madison County, IL | 67 | 42 | 3.8 | $2.6M | −1.0% | #289 of 1,356 |
| 6Effingham County, IL | 63 | 5 | 3.6 | $2.8M | −0.5% | #384 of 1,356 |
| 7McLean County, IL | 63 | 28 | 4.0 | $2.6M | +0.1% | #385 of 1,356 |
| 8Adams County, IL | 60 | 7 | 2.5 | $3.7M | −2.1% | #441 of 1,356 |
| 9Champaign County, IL | 60 | 32 | 3.7 | $2.5M | +1.8% | #450 of 1,356 |
| 10Tazewell County, IL | 59 | 21 | 3.9 | $2.6M | −0.9% | #466 of 1,356 |
| 35Winnebago County, IL | 30 | 82 | 7.1 | $1.3M | −0.4% | #1,105 of 1,356 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons46
- Barbershops30
- Nail salons51
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Winnebago County, IL?
As of September 2026, map listings count 82 barbershops in Winnebago County. 11 of them (13%) are chain locations. The listings count barbershops. No official count is published for barber shops in Winnebago County: counts under 3 are left out. Official counts also show 182 one-person businesses without payroll.
How much do households in Winnebago County, IL spend on personal care products and services?
About $107.6M a year, or $927 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 82 barbershops on map listings, it comes to $1.3M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 116,014 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IL compare with the U.S. for barbershops?
Winnebago County has 7.1 barbershops per 10,000 households, 34% above the U.S. rate of 5.3. Spending per shop is $1.3M, 30% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Winnebago County would have about 57, against 82 on map listings.
How fast is Winnebago County, IL growing?
Population estimates put Winnebago County at 283,674 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 116,014 households. The median household income in Winnebago County is $65,837 a year, 18% below the U.S. median of $80,734. That rose 20.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 30 for barbershops (lower middle), #1,105 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.