Groundwork

Real estate · County · Arizona

Mortgage brokers and lenders in Santa Cruz County, AZ

The mortgage brokers and lenders in Santa Cruz County, AZ, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$260.9M
On rent and homeowner costs · $15,376 a household
Housing spending per listing (U.S. = 100)
669
Too few listings to compare
Listings per 10k households
0.6
Too few listings to compare
Population, 2025
50,020
+4.8% since 2020

See the mortgage brokers and lenders around any address in Santa Cruz County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 mortgage broker or lender in Santa Cruz County. That is 0.6 per 10,000 households.

Households in Santa Cruz County spend about $260.9M a year on rent and homeowner costs, or $15,376 per household, 8% below the U.S. average. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

There is no official count of businesses with payroll classed as mortgage brokers and real estate lenders in Santa Cruz County: counts under 3 aren’t published.

Population estimates put the population change in Santa Cruz County from 2020 to 2025 at +4.8%, faster than the U.S. (+3.1%). With 1 mortgage broker or lender on map listings, Santa Cruz County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Santa Cruz County compares

The same measures for Arizona and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Santa Cruz County, AZ compared with Arizona and the U.S.
MeasureSanta Cruz CountyArizonaU.S.
Listings per 10k households0.67.24.3
Housing spending per listing (U.S. = 100)66965100
Households per official establishmentn/a2,9844,897
Official establishment growth, 2019–2023n/a+19.9%+9.5%
Population growth, 2020–2025+4.8%+6.1%+3.1%
Spending per household on rent and homeowner costs$15,376$18,061$16,661
Median household income$55,217$79,964$80,734
Groundwork market scoreNot scored34

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Santa Cruz County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Santa Cruz County

Population, 2025 estimate
50,020+4.8% since 2020
Households
16,966
Median age
38.7
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
1,236 sq. mi.
People per square mile
40
Median household income
$55,217+33.8% vs. 2015–2019, before inflation
Average household income
$71,913
Median home value
$233,000
Jobs located here
12,313
Daytime population
42,829Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Santa Cruz County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Mortgage brokers and lenders across Arizona

Every Arizona market ranked →

The highest-scoring counties in Arizona for mortgage brokers and lenders, numbered among those based in Arizona, with Santa Cruz County marked.

Top counties in Arizona

Counties in Arizona ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Pinal County, AZ92211.3349+25.4%#1 of 887
2Navajo County, AZ6271.7223+3.0%#212 of 887
3Yavapai County, AZ57413.7118+6.5%#300 of 887
4Graham County, AZ5553.9107+4.0%#335 of 887
5Cochise County, AZ54183.5115+0.6%#356 of 887
6Yuma County, AZ50374.788+9.2%#452 of 887
7Mohave County, AZ47403.9103+6.5%#494 of 887
8Pima County, AZ462505.777+2.8%#518 of 887
9Coconino County, AZ43264.795−0.6%#568 of 887
10Maricopa County, AZ351,5909.253+5.5%#717 of 887
Santa Cruz County, AZNot scored10.6669+4.8%

Other business types in Santa Cruz County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Santa Cruz County, AZ?

Santa Cruz County has 1 mortgage broker or lender on map listings as of September 2026. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in Santa Cruz County: counts under 3 are left out.

How much do households in Santa Cruz County, AZ spend on rent and homeowner costs?

About $260.9M a year, or $15,376 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 16,966 households in Santa Cruz County and national spending patterns by income.

How does Santa Cruz County, AZ compare with the U.S. for mortgage brokers and lenders?

Santa Cruz County has 1 mortgage broker or lender on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of mortgage brokers and lenders to household spending, Santa Cruz County would have about 7, against 1 on map listings.

How fast is Santa Cruz County, AZ growing?

Population estimates put Santa Cruz County at 50,020 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 16,966 households. The median household income in Santa Cruz County is $55,217 a year, 32% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Cruz County has no market score for mortgage brokers and lenders: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Santa Cruz County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Santa Cruz County

Screening a site or an acquisition in Santa Cruz County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.