Fitness and classes · County · Arizona
Gyms in Santa Cruz County, AZ
Competitor counts, household spending and official business counts for gyms in Santa Cruz County, AZ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,282 of 1,792 scored counties
#13 of 13 scored counties in Arizona
- Listings
- 16
- 4 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.4M
- On memberships, classes and admissions · $733 a household
- Spending per listing
- $777K
- 40% below the U.S.
- Listings per 10k households
- 9.4
- 24% above the U.S.
- Population, 2025
- 50,020
- +4.8% since 2020
See the gyms around any address in Santa Cruz County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 16 gyms in Santa Cruz County. Chain locations make up 25% of them, against 28% across the U.S. Per 10,000 households, that is 9.4, 24% above the U.S. rate of 7.6.
Households in Santa Cruz County spend about $12.4M a year on memberships, classes and admissions, or $733 per household, 25% below the U.S. average. Spread across 16 gyms, that is $777K per gym, 40% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in Santa Cruz County: counts under 3 aren’t published.
Population estimates show Santa Cruz County grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms in Santa Cruz County is 39 (lower middle), #1,282 of 1,792 scored counties and #13 of 13 scored counties in Arizona.
How Santa Cruz County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Cruz County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 7.2 | 7.6 |
| Spending per listing | $777K | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,513 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +7.3% | +5.8% |
| Population growth, 2020–2025 | +4.8% | +6.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $733 | $1,114 | $983 |
| Median household income | $55,217 | $79,964 | $80,734 |
| Groundwork market score | 39 | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 164 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Santa Cruz County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Santa Cruz County
- Population, 2025 estimate
- 50,020+4.8% since 2020
- Households
- 16,966
- Median age
- 38.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,236 sq. mi.
- People per square mile
- 40
- Median household income
- $55,217+33.8% vs. 2015–2019, before inflation
- Average household income
- $71,913
- Median home value
- $233,000
- Jobs located here
- 12,313
- Daytime population
- 42,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Cruz County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for gyms, numbered among those based in Arizona, with Santa Cruz County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 96 | 58 | 3.6 | $2.9M | +25.4% | #3 of 1,792 |
| 2Yavapai County, AZ | 81 | 70 | 6.3 | $1.5M | +6.5% | #60 of 1,792 |
| 3Mohave County, AZ | 79 | 53 | 5.2 | $1.5M | +6.5% | #82 of 1,792 |
| 4Yuma County, AZ | 74 | 50 | 6.3 | $1.3M | +9.2% | #155 of 1,792 |
| 5Maricopa County, AZ | 73 | 1,396 | 8.1 | $1.5M | +5.5% | #167 of 1,792 |
| 6Navajo County, AZ | 68 | 21 | 5.2 | $1.4M | +3.0% | #276 of 1,792 |
| 7Pima County, AZ | 67 | 279 | 6.4 | $1.6M | +2.8% | #286 of 1,792 |
| 8Cochise County, AZ | 66 | 29 | 5.7 | $1.4M | +0.6% | #320 of 1,792 |
| 9Coconino County, AZ | 54 | 41 | 7.4 | $1.4M | −0.6% | #751 of 1,792 |
| 10Apache County, AZ | 53 | 7 | 3.3 | $1.9M | −2.2% | #782 of 1,792 |
| 13Santa Cruz County, AZ | 39 | 16 | 9.4 | $777K | +4.8% | #1,282 of 1,792 |
Other business types in Santa Cruz County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Santa Cruz County, AZ?
There are 16 gyms on map listings in Santa Cruz County as of September 2026. 4 of them (25%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Santa Cruz County: counts under 3 are left out.
How much do households in Santa Cruz County, AZ spend on memberships, classes and admissions?
About $12.4M a year, or $733 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 16 gyms on map listings, it comes to $777K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 16,966 households in Santa Cruz County and national spending patterns by income.
How does Santa Cruz County, AZ compare with the U.S. for gyms?
Santa Cruz County has 9.4 gyms per 10,000 households, 24% above the U.S. rate of 7.6. Spending per gym is $777K, 40% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Santa Cruz County would have about 10, against 16 on map listings.
How fast is Santa Cruz County, AZ growing?
Population estimates put Santa Cruz County at 50,020 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 16,966 households. The median household income in Santa Cruz County is $55,217 a year, 32% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Cruz County scores 39 for gyms (lower middle), #1,282 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Cruz County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Santa Cruz County
Screening a site or an acquisition in Santa Cruz County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.