Groundwork

Real estate · County · Arizona

Mortgage brokers and lenders in Coconino County, AZ

Competitor counts, household spending and official business counts for mortgage brokers and lenders in Coconino County, AZ, set against other counties and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #568 of 887 scored counties
#9 of 10 scored counties in Arizona

Listings
26
8 chain locations (31%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$965.9M
On rent and homeowner costs · $17,525 a household
Housing spending per listing (U.S. = 100)
95
5% below the U.S.
Listings per 10k households
4.7
9% above the U.S.
Population, 2025
144,368
−0.6% since 2020

See the mortgage brokers and lenders around any address in Coconino County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 26 mortgage brokers and lenders in Coconino County. Chain locations make up 31% of them, against 21% across the U.S. Per 10,000 households, that is 4.7, 9% above the U.S. rate of 4.3.

Household spending on rent and homeowner costs in Coconino County comes to about $965.9M a year: $17,525 per household, 5% above the U.S. average. Housing spending per office is 5% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

Official counts show 11 businesses with payroll classed as mortgage brokers and real estate lenders in Coconino County in 2023. That is one for every 5,011 households, against one for every 4,897 across the U.S.

Population estimates show Coconino County declined 0.6% from 2020 to 2025, against +3.1% for the U.S. Coconino County scores 43 (lower middle) on the Groundwork market score for mortgage brokers and lenders, ranking #568 of 887 scored counties and #9 of 10 scored counties in Arizona.

How Coconino County compares

The same measures for Arizona and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Coconino County, AZ compared with Arizona and the U.S.
MeasureCoconino CountyArizonaU.S.
Listings per 10k households4.77.24.3
Housing spending per listing (U.S. = 100)9565100
Households per official establishment5,0112,9844,897
Official establishment growth, 2019–2023n/a+19.9%+9.5%
Population growth, 2020–2025−0.6%+6.1%+3.1%
Spending per household on rent and homeowner costs$17,525$18,061$16,661
Median household income$72,966$79,964$80,734
Groundwork market score4334

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 11
Employees, 2023
48
Annual payroll, 2023
$5.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
268 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Coconino County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Coconino County

Population, 2025 estimate
144,368−0.6% since 2020
Households
55,118
Median age
36.5
Homes lived in by their owners
60%
Vehicles per household
1.9
Land area
18,616 sq. mi.
People per square mile
8
Median household income
$72,966+22.7% vs. 2015–2019, before inflation
Average household income
$101,878
Median home value
$448,000
Jobs located here
59,472
Daytime population
148,186Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Coconino County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Arizona

Every Arizona market ranked →

The highest-scoring counties in Arizona for mortgage brokers and lenders, numbered among those based in Arizona, with Coconino County marked.

Top counties in Arizona

Counties in Arizona ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Pinal County, AZ92211.3349+25.4%#1 of 887
2Navajo County, AZ6271.7223+3.0%#212 of 887
3Yavapai County, AZ57413.7118+6.5%#300 of 887
4Graham County, AZ5553.9107+4.0%#335 of 887
5Cochise County, AZ54183.5115+0.6%#356 of 887
6Yuma County, AZ50374.788+9.2%#452 of 887
7Mohave County, AZ47403.9103+6.5%#494 of 887
8Pima County, AZ462505.777+2.8%#518 of 887
9Coconino County, AZ43264.795−0.6%#568 of 887
10Maricopa County, AZ351,5909.253+5.5%#717 of 887

Other business types in Coconino County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Coconino County, AZ?

Coconino County has 26 mortgage brokers and lenders on map listings as of September 2026. 8 of them (31%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 11 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in Coconino County, AZ spend on rent and homeowner costs?

About $965.9M a year, or $17,525 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). For the 26 mortgage brokers and lenders on map listings, housing spending per office is 5% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 55,118 households in Coconino County and national spending patterns by income.

How does Coconino County, AZ compare with the U.S. for mortgage brokers and lenders?

Coconino County has 4.7 mortgage brokers and lenders per 10,000 households, 9% above the U.S. rate of 4.3. The index of housing spending per office is 95, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Coconino County would have about 25, against 26 on map listings. There is one business with payroll in the industry for every 5,011 households, against one for every 4,897 across the U.S.

How fast is Coconino County, AZ growing?

Population estimates put Coconino County at 144,368 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 55,118 households. The median household income in Coconino County is $72,966 a year, 10% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Coconino County scores 43 for mortgage brokers and lenders (lower middle), #568 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Coconino County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Coconino County

Screening a site or an acquisition in Coconino County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.