Real estate · County · Arizona
Real estate agents and brokers in Santa Cruz County, AZ
Competitor counts, household spending and official business counts for real estate agents and brokers in Santa Cruz County, AZ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #701 of 2,176 scored counties
#4 of 14 scored counties in Arizona
- Listings
- 37
- 2 chain locations (5%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $260.9M
- On rent and homeowner costs · $15,376 a household
- Housing spending per listing (U.S. = 100)
- 129
- 29% above the U.S.
- Listings per 10k households
- 21.8
- 29% below the U.S.
- Population, 2025
- 50,020
- +4.8% since 2020
See the real estate agents and brokers around any address in Santa Cruz County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 37 real estate agents and brokers in Santa Cruz County. Of those, 2 are chain locations, or 5%, against 4% across the U.S. That is 21.8 per 10,000 households, 29% below the U.S. rate of 30.6.
At $15,376 per household (8% below the U.S. average), households in Santa Cruz County spend about $260.9M a year on rent and homeowner costs. Housing spending per office is 29% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 11 businesses with payroll classed as offices of real estate agents and brokers in Santa Cruz County in 2023. That is one for every 1,542 households, against one for every 788 across the U.S.
Population estimates show Santa Cruz County grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). Santa Cruz County scores 57 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #701 of 2,176 scored counties and #4 of 14 scored counties in Arizona.
How Santa Cruz County compares
The same measures for Arizona and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Santa Cruz County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.8 | 36.3 | 30.6 |
| Housing spending per listing (U.S. = 100) | 129 | 91 | 100 |
| Households per official establishment | 1,542 | 456 | 788 |
| Official establishment growth, 2019–2023 | n/a | +23.0% | +20.1% |
| Population growth, 2020–2025 | +4.8% | +6.1% | +3.1% |
| Spending per household on rent and homeowner costs | $15,376 | $18,061 | $16,661 |
| Median household income | $55,217 | $79,964 | $80,734 |
| Groundwork market score | 57 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 11
- Employees, 2023
- 25
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 372 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Santa Cruz County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Cruz County
- Population, 2025 estimate
- 50,020+4.8% since 2020
- Households
- 16,966
- Median age
- 38.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,236 sq. mi.
- People per square mile
- 40
- Median household income
- $55,217+33.8% vs. 2015–2019, before inflation
- Average household income
- $71,913
- Median home value
- $233,000
- Jobs located here
- 12,313
- Daytime population
- 42,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Cruz County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for real estate agents and brokers, numbered among those based in Arizona, with Santa Cruz County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 78 | 217 | 13.4 | 242 | +25.4% | #55 of 2,176 |
| 2Apache County, AZ | 70 | 17 | 8.1 | 324 | −2.2% | #202 of 2,176 |
| 3Graham County, AZ | 61 | 22 | 17.3 | 173 | +4.0% | #524 of 2,176 |
| 4Santa Cruz County, AZ | 57 | 37 | 21.8 | 129 | +4.8% | #701 of 2,176 |
| 5La Paz County, AZ | 56 | 15 | 16.7 | 165 | +0.9% | #743 of 2,176 |
| 6Yuma County, AZ | 53 | 204 | 25.7 | 114 | +9.2% | #908 of 2,176 |
| 7Cochise County, AZ | 48 | 109 | 21.4 | 136 | +0.6% | #1,160 of 2,176 |
| 8Navajo County, AZ | 44 | 88 | 22.0 | 127 | +3.0% | #1,376 of 2,176 |
| 9Pima County, AZ | 43 | 1,242 | 28.4 | 111 | +2.8% | #1,427 of 2,176 |
| 10Mohave County, AZ | 41 | 352 | 34.5 | 84 | +6.5% | #1,546 of 2,176 |
Other business types in Santa Cruz County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate55
- Real estate agents and brokers57
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Santa Cruz County, AZ?
Santa Cruz County has 37 real estate agents and brokers on map listings as of September 2026. 2 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 11 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Santa Cruz County, AZ spend on rent and homeowner costs?
About $260.9M a year, or $15,376 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 37 real estate agents and brokers on map listings, housing spending per office is 29% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 16,966 households in Santa Cruz County and national spending patterns by income.
How does Santa Cruz County, AZ compare with the U.S. for real estate agents and brokers?
Santa Cruz County has 21.8 real estate agents and brokers per 10,000 households, 29% below the U.S. rate of 30.6. The index of housing spending per office is 129, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Santa Cruz County would have about 48, against 37 on map listings. There is one business with payroll in the industry for every 1,542 households, against one for every 788 across the U.S.
How fast is Santa Cruz County, AZ growing?
Population estimates put Santa Cruz County at 50,020 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 16,966 households. The median household income in Santa Cruz County is $55,217 a year, 32% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Cruz County scores 57 for real estate agents and brokers (upper middle), #701 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Cruz County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Santa Cruz County
Screening a site or an acquisition in Santa Cruz County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.