Beauty and personal care · County · Arizona
Hair salons in Santa Cruz County, AZ
Competitor counts, household spending and official business counts for hair salons in Santa Cruz County, AZ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #426 of 2,339 scored counties
#6 of 14 scored counties in Arizona
- Listings
- 27
- 3 chain locations (11%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $14.1M
- On personal care products and services · $830 a household
- Spending per listing
- $521K
- 21% above the U.S.
- Listings per 10k households
- 15.9
- 32% below the U.S.
- Population, 2025
- 50,020
- +4.8% since 2020
See the hair salons around any address in Santa Cruz County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 27 hair salons in Santa Cruz County. Chain locations make up 11% of them, against 14% across the U.S. That comes to 15.9 for every 10,000 households, 32% below the U.S. rate of 23.4.
Household spending on personal care products and services in Santa Cruz County comes to about $14.1M a year: $830 per household, 17% below the U.S. average. Spread across 27 hair salons, that is $521K per salon, 21% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Santa Cruz County was 5 in 2023. That is one for every 3,393 households, against one for every 1,535 across the U.S. Official counts also show 64 one-person businesses without payroll.
Between 2020 and 2025, the population of Santa Cruz County grew 4.8%, faster than the U.S. (+3.1%). For hair salons, Santa Cruz County has a Groundwork market score of 66 (upper middle): #426 of 2,339 scored counties and #6 of 14 scored counties in Arizona. That puts it in the top quarter of counties.
How Santa Cruz County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Cruz County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.9 | 21.2 | 23.4 |
| Spending per listing | $521K | $481K | $430K |
| Households per official establishment | 3,393 | 1,669 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +23.9% | +6.0% |
| Population growth, 2020–2025 | +4.8% | +6.1% | +3.1% |
| Spending per household on personal care products and services | $830 | $1,017 | $1,005 |
| Median household income | $55,217 | $79,964 | $80,734 |
| Groundwork market score | 66 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 5
- Employees, 2023
- 11
- Annual payroll, 2023
- $197K
- One-person businesses, 2023
- 64Businesses with no payroll
- Map listings, September 2026
- 273 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Santa Cruz County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Cruz County
- Population, 2025 estimate
- 50,020+4.8% since 2020
- Households
- 16,966
- Median age
- 38.7
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,236 sq. mi.
- People per square mile
- 40
- Median household income
- $55,217+33.8% vs. 2015–2019, before inflation
- Average household income
- $71,913
- Median home value
- $233,000
- Jobs located here
- 12,313
- Daytime population
- 42,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Cruz County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for hair salons, numbered among those based in Arizona, with Santa Cruz County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 91 | 135 | 8.3 | $1.2M | +25.4% | #7 of 2,339 |
| 2Graham County, AZ | 77 | 15 | 11.8 | $763K | +4.0% | #116 of 2,339 |
| 3Navajo County, AZ | 71 | 54 | 13.5 | $603K | +3.0% | #260 of 2,339 |
| 4Gila County, AZ | 68 | 34 | 14.4 | $607K | +0.9% | #358 of 2,339 |
| 5Yuma County, AZ | 68 | 147 | 18.5 | $471K | +9.2% | #373 of 2,339 |
| 6Santa Cruz County, AZ | 66 | 27 | 15.9 | $521K | +4.8% | #426 of 2,339 |
| 7Pima County, AZ | 63 | 774 | 17.7 | $541K | +2.8% | #534 of 2,339 |
| 8Yavapai County, AZ | 63 | 232 | 20.9 | $451K | +6.5% | #555 of 2,339 |
| 9Mohave County, AZ | 62 | 209 | 20.5 | $418K | +6.5% | #613 of 2,339 |
| 10Coconino County, AZ | 59 | 87 | 15.8 | $620K | −0.6% | #717 of 2,339 |
Other business types in Santa Cruz County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons66
- Barbershops49
- Nail salons
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Santa Cruz County, AZ?
Santa Cruz County has 27 hair salons on map listings as of September 2026. 3 of them (11%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 64 one-person businesses have no payroll, by official counts.
How much do households in Santa Cruz County, AZ spend on personal care products and services?
About $14.1M a year, or $830 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 27 hair salons on map listings, it comes to $521K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 16,966 households in Santa Cruz County and national spending patterns by income.
How does Santa Cruz County, AZ compare with the U.S. for hair salons?
Santa Cruz County has 15.9 hair salons per 10,000 households, 32% below the U.S. rate of 23.4. Spending per salon is $521K, 21% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Santa Cruz County would have about 33, against 27 on map listings. There is one business with payroll in the industry for every 3,393 households, against one for every 1,535 across the U.S.
How fast is Santa Cruz County, AZ growing?
Population estimates put Santa Cruz County at 50,020 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 16,966 households. The median household income in Santa Cruz County is $55,217 a year, 32% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Cruz County scores 66 for hair salons (upper middle), #426 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Cruz County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Santa Cruz County
Screening a site or an acquisition in Santa Cruz County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.