County profile · Missouri
Ripley County, MO market data
Population, household spending and competition for 56 business types in Ripley County, each scored against other counties.
- Population, 2025
- 10,717
- +0.4% since 2020
- Households
- 4,002
- Median household income
- $42,037
- +20.2% vs. 2015–2019, before inflation
- Median home value
- $119,600
- Jobs located here
- 2,749
- Highest market score
- 64
- Doctors, dentists and clinics, #576 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Ripley County by name and distance, and the households and spending within reach. Or open the report at the center of Ripley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 10,717 people live in Ripley County, in 4,002 households. Population estimates show Ripley County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Ripley County is $42,037 a year, 48% below the U.S. median of $80,734. That rose 20.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ripley County spend the most on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and the least on child care and other personal services (42).
The highest Groundwork market scores in Ripley County are for medical and dental practices (64); auto repair shops (50); and salons, barbers and spas (48). Ripley County ranks #576 of 2,394 scored counties for medical and dental practices.
For its number of households, Ripley County has the most map listings, relative to the U.S., for pizza places (3.4 times the U.S. rate) and the fewest for medical and dental practices (56% below the U.S. rate).
All 56 business types in Ripley County
Highest Groundwork market score first. Each score compares Ripley County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 64 | #576 of 2,394 | 15 | 37.5 | $284K | 187 | 3 |
| Auto repair shops | 50 | #1,180 of 2,378 | 8 | 20.0 | $481K | 108 | Under 3 |
| Salons, barbers and spas | 48 | #1,253 of 2,385 | 9 | 22.5 | $326K | 153 | Under 3 |
| Grocery and convenience stores | 47 | #1,307 of 2,402 | 5 | 12.5 | $4M | 118 | 3 |
| Restaurants and cafes | 45 | #1,405 of 2,405 | 31 | 77.5 | $362K | 98 | 10 |
| Auto repair and car care | 43 | #1,505 of 2,401 | 15 | 37.5 | $256K | 95 | Under 3 |
| Sit-down restaurants | 34 | #1,903 of 2,405 | 22 | 55.0 | $510K | 77 | 4 |
| Clothing, shoes and laundry | 32 | #1,785 of 2,210 | 6 | 15.0 | $1M | 114 | Under 3 |
| Real estate | 32 | #1,996 of 2,229 | 7 | 17.5 | Index only | 148 | Under 3 |
| Hair salons | 31 | #1,988 of 2,339 | 7 | 17.5 | $420K | 98 | Under 3 |
| Real estate agents and brokers | 31 | #1,989 of 2,176 | 6 | 15.0 | Index only | 137 | Under 3 |
| Pizza | 29 | #1,834 of 2,090 | 11 | 27.5 | $1M | 20 | 5 |
| Gas stations | 29 | #1,983 of 2,358 | 6 | 15.0 | $1.7M | 72 | 7 |
| Insurance agencies | 20 | #2,083 of 2,272 | 13 | 32.5 | $479K | 38 | 4 |
| Chiropractors | Not scored | Not scored | 4 | 10.0 | $1.1M | 45 | 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 10.0 | $1.5M | 119 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 7.5 | $3.7M | 90 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 3 | 7.5 | $3.7M | 122 | 5 |
| Grocery stores | Not scored | Not scored | 3 | 7.5 | $6.7M | 72 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 7.5 | $668K | 101 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 7.5 | $798K | 91 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 5.0 | $1.5M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 5.0 | $1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 5.0 | $2.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 5.0 | $1.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.5 | $3.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.5 | $965K | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 1 | 2.5 | $11.2M | Too few | Under 3 |
| Convenience stores | Not scored | Not scored | 1 | 2.5 | $20.1M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.5 | $624K | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.5 | $3.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.5 | $6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 2.5 | $3.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.5 | Index only | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.5 | $2.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.5 | $2.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.5 | $4.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 2.5 | $4.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.5 | $2.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 2.5 | $2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Ripley County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.8M | $961 | 100 |
| Gasoline and other fuels | $10.3M | $2,567 | 99 |
| Food away from home | $11.2M | $2,801 | 69 |
| Groceries | $20.1M | $5,016 | 79 |
| Personal care products and services | $2.9M | $734 | 73 |
| Child care and other personal services | $965K | $241 | 42 |
| Memberships, classes and admissions | $2M | $500 | 51 |
| Medical and dental services | $4.3M | $1,066 | 83 |
| Pets | $2.4M | $598 | 66 |
| Clothing, shoes and related services | $6M | $1,509 | 73 |
| Vehicle insurance | $6.2M | $1,555 | 79 |
| Home repairs, maintenance and insurance | $8.1M | $2,032 | 67 |
| Lawn care, cleaning and other household services | $3.8M | $943 | 67 |
| Rent and homeowner costs | $45M | $11,235 | 67 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ripley County
- Population, 2025 estimate
- 10,717+0.4% since 2020
- Households
- 4,002
- Median age
- 41.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.8
- Land area
- 630 sq. mi.
- People per square mile
- 17
- Median household income
- $42,037+20.2% vs. 2015–2019, before inflation
- Average household income
- $55,178
- Median home value
- $119,600
- Jobs located here
- 2,749
- Daytime population
- 8,959Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ripley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ripley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Butler County, MO42,020 people
- Carter County, MO5,297 people
- Wayne County, MO10,862 people
- Oregon County, MO8,673 people
- Dunklin County, MO27,493 people
- Shannon County, MO7,177 people
- Stoddard County, MO28,470 people
- Reynolds County, MO6,010 people
Questions
How fast is Ripley County, MO growing?
Population estimates put Ripley County at 10,717 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 4,002 households. Against the 2015–2019 survey, median household income rose 20.2%, before inflation.
How much do households in Ripley County, MO spend?
Households in Ripley County spend about $45M a year on rent and homeowner costs, $20.1M on groceries and $11.2M on food away from home. Relative to the U.S., household spending in Ripley County runs highest on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and lowest on child care and other personal services (42).
Which business types have the highest market scores in Ripley County, MO?
Of the business types scored in Ripley County, medical and dental practices (64); auto repair shops (50); and salons, barbers and spas (48) have the highest Groundwork market scores. For medical and dental practices, that ranks #576 of 2,394 scored counties.
How does Ripley County, MO compare with the U.S.?
Median household income in Ripley County is $42,037, 48% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $119,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (3.4 times the U.S. rate) and lowest for medical and dental practices (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 14 of the 56 business types have a score in Ripley County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ripley County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Ripley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ripley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.