County profile · Missouri
Butler County, MO market data
How Butler County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 41,904
- −0.4% since 2020
- Households
- 16,594
- Median household income
- $49,089
- +23.0% vs. 2015–2019, before inflation
- Median home value
- $145,100
- Jobs located here
- 18,059
- Highest market score
- 53
- Primary care and pediatrics, #729 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Butler County by name and distance, and the households and spending within reach. Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Butler County has an estimated 41,904 people and 16,594 households. Population estimates show Butler County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Butler County is $49,089, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.0%, before inflation.
Relative to the U.S., household spending in Butler County runs highest on vehicle maintenance and repairs (an index of 98, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (49).
Of the business types scored in Butler County, primary care and pediatric clinics (53), gyms and studios (53) and gyms (52) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #729 of 1,656 scored counties.
Butler County is part of the Poplar Bluff area. Against the U.S., map listings per household run highest for pizza places (twice the U.S. rate) and lowest for gyms and studios (40% below the U.S. rate).
All 56 business types in Butler County
Highest Groundwork market score first. Each score compares Butler County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 53 | #729 of 1,656 | 5 | 3.0 | $3.9M | 218 | 31 |
| Gyms, studios and classes | 53 | #903 of 2,088 | 15 | 9.0 | $671K | 101 | 3 |
| Gyms | 52 | #830 of 1,792 | 8 | 4.8 | $1.3M | 97 | 3 |
| Grocery stores | 51 | #970 of 2,070 | 9 | 5.4 | $9.7M | 105 | 5 |
| Spas and skin care | 40 | #1,243 of 1,769 | 14 | 8.4 | $951K | 109 | 3 |
| Real estate agents and brokers | 40 | #1,589 of 2,176 | 33 | 19.9 | Index only | 111 | 4 |
| Grocery and convenience stores | 40 | #1,596 of 2,402 | 37 | 22.3 | $2.4M | 70 | 8 |
| Chiropractors | 39 | #1,034 of 1,490 | 8 | 4.8 | $2.4M | 101 | 7 |
| Hair salons | 39 | #1,703 of 2,339 | 40 | 24.1 | $333K | 77 | 4 |
| Collision repair and body shops | 38 | #949 of 1,327 | 9 | 5.4 | $1.7M | 56 | 3 |
| Home repair trades | 38 | #1,566 of 2,057 | 18 | 10.8 | $2.1M | 85 | 20 |
| Pet businesses | 37 | #1,651 of 2,200 | 22 | 13.3 | $499K | 57 | 4 |
| Bakeries and dessert shops | 36 | #1,431 of 1,889 | 13 | 7.8 | $3.9M | 95 | 8 |
| Convenience stores | 36 | #1,619 of 2,261 | 22 | 13.3 | $4M | 51 | 3 |
| Funeral homes | 34 | #1,124 of 1,472 | 8 | 4.8 | $311K | 46 | 4 |
| Dentists and orthodontists | 34 | #1,513 of 1,886 | 21 | 12.7 | $924K | 94 | 13 |
| Insurance agencies | 34 | #1,680 of 2,272 | 22 | 13.3 | $1.1M | 90 | 12 |
| Clothing, shoes and laundry | 34 | #1,721 of 2,210 | 30 | 18.1 | $903K | 103 | 12 |
| Real estate | 34 | #1,919 of 2,229 | 43 | 25.9 | Index only | 107 | 11 |
| Gas stations | 33 | #1,850 of 2,358 | 22 | 13.3 | $1.9M | 78 | 24 |
| Salons, barbers and spas | 32 | #2,074 of 2,385 | 79 | 47.6 | $169K | 79 | 9 |
| Car washes and detailing | 31 | #1,190 of 1,451 | 9 | 5.4 | $1.7M | 69 | 3 |
| Tire shops | 31 | #1,219 of 1,530 | 8 | 4.8 | $1.9M | 78 | 5 |
| Clothing and shoe stores | 31 | #1,669 of 2,087 | 24 | 14.5 | $1.1M | 89 | 12 |
| Coffee shops and cafes | 31 | #1,716 of 2,063 | 17 | 10.2 | $3M | 81 | 8 |
| Physical therapy | 29 | #1,228 of 1,422 | 12 | 7.2 | $1.6M | 67 | 7 |
| HVAC and plumbing | 26 | #1,563 of 1,707 | 11 | 6.6 | $3.4M | 71 | 15 |
| Auto repair shops | 25 | #2,164 of 2,378 | 53 | 31.9 | $293K | 66 | 20 |
| Auto repair and car care | 24 | #2,194 of 2,401 | 82 | 49.4 | $189K | 71 | 29 |
| Sit-down restaurants | 24 | #2,224 of 2,405 | 97 | 58.5 | $528K | 80 | 29 |
| Doctors, dentists and clinics | 24 | #2,232 of 2,394 | 160 | 96.4 | $121K | 80 | 62 |
| Optometrists and eye care | 23 | #1,171 of 1,302 | 11 | 6.6 | $1.8M | 56 | 4 |
| Martial arts and dance studios | 21 | #1,237 of 1,334 | 7 | 4.2 | $1.4M | 71 | Under 3 |
| Nail salons | 20 | #1,235 of 1,328 | 11 | 6.6 | $1.2M | 72 | Under 3 |
| Fast food and sandwich shops | 19 | #2,067 of 2,222 | 24 | 14.5 | $2.1M | 70 | 40 |
| Pet grooming and boarding | 18 | #1,384 of 1,461 | 11 | 6.6 | $997K | 39 | 4 |
| Restaurants and cafes | 18 | #2,321 of 2,405 | 181 | 109.1 | $283K | 76 | 79 |
| Barbershops | 17 | #1,252 of 1,356 | 12 | 7.2 | $1.1M | 59 | Under 3 |
| Mortgage brokers and lenders | 15 | #877 of 887 | 7 | 4.2 | Index only | 73 | Under 3 |
| Pizza | 12 | #2,073 of 2,090 | 27 | 16.3 | $1.9M | 37 | 40 |
| Child care and preschools | 11 | #1,574 of 1,611 | 11 | 6.6 | $428K | 43 | 15 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.4 | $9.3M | 110 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.4 | $2.7M | 101 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.8 | $12.4M | 103 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 1.8 | $5.7M | 337 | 16 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.2 | $8.5M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $13.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $7.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $5.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.2 | Index only | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $17M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Butler County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $936 | 98 |
| Gasoline and other fuels | $40.8M | $2,457 | 95 |
| Food away from home | $51.2M | $3,086 | 76 |
| Groceries | $87.6M | $5,279 | 84 |
| Personal care products and services | $13.3M | $803 | 80 |
| Child care and other personal services | $4.7M | $283 | 49 |
| Memberships, classes and admissions | $10.1M | $607 | 62 |
| Medical and dental services | $19.4M | $1,169 | 91 |
| Pets | $11M | $661 | 73 |
| Clothing, shoes and related services | $27.1M | $1,633 | 79 |
| Vehicle insurance | $24.8M | $1,493 | 76 |
| Home repairs, maintenance and insurance | $37.1M | $2,235 | 74 |
| Lawn care, cleaning and other household services | $17M | $1,024 | 72 |
| Rent and homeowner costs | $199M | $11,991 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Butler County
- Population, 2025 estimate
- 41,904−0.4% since 2020
- Households
- 16,594
- Median age
- 40.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 695 sq. mi.
- People per square mile
- 60
- Median household income
- $49,089+23.0% vs. 2015–2019, before inflation
- Average household income
- $67,066
- Median home value
- $145,100
- Jobs located here
- 18,059
- Daytime population
- 43,334Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Butler County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Ripley County, MO10,708 people
- Wayne County, MO10,862 people
- Stoddard County, MO28,470 people
- Carter County, MO5,297 people
- Dunklin County, MO27,493 people
- New Madrid County, MO15,731 people
- Bollinger County, MO10,559 people
- Scott County, MO37,933 people
Questions
How fast is Butler County, MO growing?
Population estimates put Butler County at 41,904 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 16,594 households. Median household income rose 23.0% from the 2015–2019 survey, before inflation.
How much do households in Butler County, MO spend?
Households in Butler County spend about $199M a year on rent and homeowner costs, $87.6M on groceries and $51.2M on food away from home. Set against the U.S., households in Butler County spend the most on vehicle maintenance and repairs (an index of 98, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (49).
Which business types have the highest market scores in Butler County, MO?
The highest Groundwork market scores in Butler County are for primary care and pediatric clinics (53), gyms and studios (53) and gyms (52). Butler County ranks #729 of 1,656 scored counties for primary care and pediatric clinics.
How does Butler County, MO compare with the U.S.?
The median household income in Butler County is $49,089 a year, 39% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $145,100, against $332,700 for the U.S. For its number of households, Butler County has the most map listings, relative to the U.S., for pizza places (twice the U.S. rate) and the fewest for gyms and studios (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Butler County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Butler County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Butler County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.