County profile · Missouri
Madison County, MO market data
Population, household spending and competition for 56 business types in Madison County, each scored against other counties.
- Population, 2025
- 12,858
- +1.9% since 2020
- Households
- 4,683
- Median household income
- $54,434
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $159,000
- Jobs located here
- 3,621
- Highest market score
- 72
- Doctors, dentists and clinics, #277 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,858 people live in Madison County, in 4,683 households. Population estimates put the population change in Madison County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). The median household income in Madison County is $54,434 a year, 33% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Madison County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in Madison County are for medical and dental practices (72), grocery and convenience stores (53) and clothing and shoe stores (52). Madison County ranks #277 of 2,394 scored counties for medical and dental practices.
For its number of households, Madison County has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for medical and dental practices (62% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 72 | #277 of 2,394 | 15 | 32.0 | $392K | 257 | Under 3 |
| Grocery and convenience stores | 53 | #1,061 of 2,402 | 8 | 17.1 | $3.2M | 96 | 3 |
| Clothing and shoe stores | 52 | #967 of 2,087 | 5 | 10.7 | $1.6M | 128 | Under 3 |
| Clothing, shoes and laundry | 51 | #1,088 of 2,210 | 7 | 14.9 | $1.2M | 132 | Under 3 |
| Sit-down restaurants | 48 | #1,281 of 2,405 | 24 | 51.2 | $650K | 98 | 6 |
| Gyms, studios and classes | 47 | #1,207 of 2,088 | 5 | 10.7 | $637K | 96 | Under 3 |
| Insurance agencies | 45 | #1,300 of 2,272 | 8 | 17.1 | $1.1M | 84 | 3 |
| Auto repair and car care | 44 | #1,486 of 2,401 | 26 | 55.5 | $204K | 76 | 7 |
| Salons, barbers and spas | 42 | #1,625 of 2,385 | 18 | 38.4 | $225K | 106 | Under 3 |
| Restaurants and cafes | 41 | #1,575 of 2,405 | 44 | 94.0 | $355K | 96 | 19 |
| Tire shops | 38 | #1,092 of 1,530 | 5 | 10.7 | $1.1M | 42 | Under 3 |
| Fast food and sandwich shops | 37 | #1,595 of 2,222 | 6 | 12.8 | $2.6M | 85 | 10 |
| Auto repair shops | 36 | #1,822 of 2,378 | 16 | 34.2 | $331K | 75 | 7 |
| Hair salons | 36 | #1,839 of 2,339 | 11 | 23.5 | $368K | 86 | Under 3 |
| Real estate | 35 | #1,860 of 2,229 | 10 | 21.4 | Index only | 137 | Under 3 |
| Gas stations | 29 | #2,002 of 2,358 | 13 | 27.8 | $1.1M | 44 | 8 |
| Real estate agents and brokers | 28 | #2,075 of 2,176 | 10 | 21.4 | Index only | 108 | Under 3 |
| Pizza | 27 | #1,869 of 2,090 | 6 | 12.8 | $2.6M | 51 | 10 |
| Child care and preschools | 14 | #1,561 of 1,611 | 6 | 12.8 | $239K | 24 | 4 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 8.5 | $3.9M | 105 | 3 |
| Convenience stores | Not scored | Not scored | 4 | 8.5 | $6.5M | 82 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 8.5 | $1M | 116 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 6.4 | $5.2M | 125 | 3 |
| Home repair trades | Not scored | Not scored | 3 | 6.4 | $3.7M | 154 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 6.4 | $1.1M | 53 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 6.4 | $1.1M | 127 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 6.4 | $2M | 110 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.3 | $2M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 4.3 | $2.9M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 4.3 | $1.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 4.3 | $2.6M | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 4.3 | $2.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.3 | $1.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.3 | $5.6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.1 | $5.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.1 | $5.3M | Too few | 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.1 | $5.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.1 | $734K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 1 | 2.1 | $25.9M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 2.1 | $5.1M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.1 | $11.2M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 2.1 | $8.1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.1 | $4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.1 | $5.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.1 | $3.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.3M | $1,133 | 118 |
| Gasoline and other fuels | $13.7M | $2,932 | 113 |
| Food away from home | $15.6M | $3,331 | 82 |
| Groceries | $25.9M | $5,538 | 88 |
| Personal care products and services | $4M | $864 | 86 |
| Child care and other personal services | $1.4M | $306 | 53 |
| Memberships, classes and admissions | $3.2M | $680 | 69 |
| Medical and dental services | $5.9M | $1,257 | 98 |
| Pets | $3.4M | $717 | 79 |
| Clothing, shoes and related services | $8.1M | $1,735 | 84 |
| Vehicle insurance | $8.4M | $1,796 | 92 |
| Home repairs, maintenance and insurance | $11.2M | $2,401 | 80 |
| Lawn care, cleaning and other household services | $5.1M | $1,097 | 78 |
| Rent and homeowner costs | $59.1M | $12,628 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 12,858+1.9% since 2020
- Households
- 4,683
- Median age
- 42.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 494 sq. mi.
- People per square mile
- 26
- Median household income
- $54,434+24.8% vs. 2015–2019, before inflation
- Average household income
- $79,030
- Median home value
- $159,000
- Jobs located here
- 3,621
- Daytime population
- 11,104Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Bollinger County, MO10,559 people
- St. Francois County, MO66,999 people
- Iron County, MO9,446 people
- Perry County, MO18,976 people
- Ste. Genevieve County, MO18,571 people
- Wayne County, MO10,862 people
- Washington County, MO23,470 people
- Cape Girardeau County, MO82,735 people
Questions
How fast is Madison County, MO growing?
Population estimates put Madison County at 12,858 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 4,683 households. Against the 2015–2019 survey, median household income rose 24.8%, before inflation.
How much do households in Madison County, MO spend?
Households in Madison County spend about $59.1M a year on rent and homeowner costs, $25.9M on groceries and $15.6M on food away from home. Relative to the U.S., household spending in Madison County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in Madison County, MO?
Of the business types scored in Madison County, medical and dental practices (72), grocery and convenience stores (53) and clothing and shoe stores (52) have the highest Groundwork market scores. For medical and dental practices, that ranks #277 of 2,394 scored counties.
How does Madison County, MO compare with the U.S.?
Median household income in Madison County is $54,434, 33% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $159,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for medical and dental practices (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 19 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.