County profile · Missouri
Mississippi County, MO market data
How Mississippi County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 12,003
- −1.1% since 2020
- Households
- 4,482
- Median household income
- $48,160
- +36.2% vs. 2015–2019, before inflation
- Median home value
- $109,000
- Jobs located here
- 2,876
- Highest market score
- 68
- Doctors, dentists and clinics, #396 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Mississippi County by name and distance, and the households and spending within reach. Or open the report at the center of Mississippi County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Mississippi County has an estimated 12,003 people and 4,482 households. Population estimates show Mississippi County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Mississippi County is $48,160, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.2%, before inflation.
Relative to the U.S., household spending in Mississippi County runs highest on vehicle maintenance and repairs (an index of 94, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (45).
Of the business types scored in Mississippi County, medical and dental practices (68), auto repair shops (55) and auto repair and car care businesses (48) have the highest Groundwork market scores. For medical and dental practices, that ranks #396 of 2,394 scored counties.
Mississippi County is part of the Sikeston area. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).
All 56 business types in Mississippi County
Highest Groundwork market score first. Each score compares Mississippi County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 68 | #396 of 2,394 | 14 | 31.2 | $368K | 241 | 3 |
| Auto repair shops | 55 | #930 of 2,378 | 6 | 13.4 | $673K | 151 | Under 3 |
| Auto repair and car care | 48 | #1,291 of 2,401 | 14 | 31.2 | $288K | 107 | 6 |
| Real estate agents and brokers | 39 | #1,629 of 2,176 | 5 | 11.2 | Index only | 194 | Under 3 |
| Clothing, shoes and laundry | 38 | #1,573 of 2,210 | 6 | 13.4 | $1.2M | 135 | Under 3 |
| Real estate | 38 | #1,717 of 2,229 | 6 | 13.4 | Index only | 204 | Under 3 |
| Salons, barbers and spas | 32 | #2,056 of 2,385 | 15 | 33.5 | $236K | 111 | Under 3 |
| Grocery and convenience stores | 28 | #2,007 of 2,402 | 11 | 24.5 | $2.1M | 63 | 3 |
| Fast food and sandwich shops | 25 | #1,971 of 2,222 | 7 | 15.6 | $1.9M | 64 | 8 |
| Hair salons | 21 | #2,197 of 2,339 | 10 | 22.3 | $355K | 82 | Under 3 |
| Pizza | 19 | #2,027 of 2,090 | 9 | 20.1 | $1.5M | 30 | 8 |
| Convenience stores | 18 | #2,062 of 2,261 | 6 | 13.4 | $3.9M | 50 | Under 3 |
| Restaurants and cafes | 18 | #2,320 of 2,405 | 46 | 102.6 | $296K | 80 | 21 |
| Bakeries and dessert shops | 17 | #1,842 of 1,889 | 5 | 11.2 | $2.7M | 66 | 3 |
| Sit-down restaurants | 17 | #2,350 of 2,405 | 27 | 60.2 | $505K | 76 | 9 |
| Gas stations | 13 | #2,308 of 2,358 | 11 | 24.5 | $970K | 41 | 8 |
| Insurance agencies | 8 | #2,262 of 2,272 | 11 | 24.5 | $593K | 47 | 7 |
| Car washes and detailing | Not scored | Not scored | 4 | 8.9 | $1M | 40 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 8.9 | $1.8M | 141 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 8.9 | $163K | 24 | 3 |
| Pet businesses | Not scored | Not scored | 4 | 8.9 | $723K | 82 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 8.9 | $1.3M | 72 | 3 |
| Grocery stores | Not scored | Not scored | 3 | 6.7 | $7.8M | 84 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 6.7 | $864K | 66 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 6.7 | $864K | 131 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 6.7 | $964K | 35 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.5 | $1.8M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 4.5 | $6.8M | Too few | 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.5 | $2.6M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 4.5 | $1.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.2 | $1.2M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.2 | $7.2M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 2.2 | $9.7M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.2 | $9.7M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.2 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.2 | $3.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.2 | $2.9M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.2 | $4M | Too few | 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Mississippi County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4M | $901 | 94 |
| Gasoline and other fuels | $10.7M | $2,381 | 92 |
| Food away from home | $13.6M | $3,041 | 75 |
| Groceries | $23.5M | $5,251 | 83 |
| Personal care products and services | $3.5M | $791 | 79 |
| Child care and other personal services | $1.2M | $262 | 45 |
| Memberships, classes and admissions | $2.6M | $578 | 59 |
| Medical and dental services | $5.1M | $1,149 | 89 |
| Pets | $2.9M | $645 | 71 |
| Clothing, shoes and related services | $7.2M | $1,596 | 78 |
| Vehicle insurance | $6.5M | $1,457 | 74 |
| Home repairs, maintenance and insurance | $9.7M | $2,165 | 72 |
| Lawn care, cleaning and other household services | $4.5M | $1,004 | 71 |
| Rent and homeowner costs | $53M | $11,822 | 71 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mississippi County
- Population, 2025 estimate
- 12,003−1.1% since 2020
- Households
- 4,482
- Median age
- 40.9
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 412 sq. mi.
- People per square mile
- 29
- Median household income
- $48,160+36.2% vs. 2015–2019, before inflation
- Average household income
- $63,429
- Median home value
- $109,000
- Jobs located here
- 2,876
- Daytime population
- 10,139Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mississippi County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mississippi County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Scott County, MO37,933 people
- New Madrid County, MO15,731 people
- Stoddard County, MO28,470 people
- Cape Girardeau County, MO82,735 people
- Bollinger County, MO10,559 people
- Pemiscot County, MO14,958 people
- Dunklin County, MO27,493 people
- Butler County, MO42,020 people
Questions
How fast is Mississippi County, MO growing?
Population estimates put Mississippi County at 12,003 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 4,482 households. Median household income rose 36.2% from the 2015–2019 survey, before inflation.
How much do households in Mississippi County, MO spend?
Households in Mississippi County spend about $53M a year on rent and homeowner costs, $23.5M on groceries and $13.6M on food away from home. Set against the U.S., households in Mississippi County spend the most on vehicle maintenance and repairs (an index of 94, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (45).
Which business types have the highest market scores in Mississippi County, MO?
The highest Groundwork market scores in Mississippi County are for medical and dental practices (68), auto repair shops (55) and auto repair and car care businesses (48). Mississippi County ranks #396 of 2,394 scored counties for medical and dental practices.
How does Mississippi County, MO compare with the U.S.?
The median household income in Mississippi County is $48,160 a year, 40% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $109,000, against $332,700 for the U.S. For its number of households, Mississippi County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Mississippi County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mississippi County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Mississippi County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mississippi County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.