County profile · Missouri
Moniteau County, MO market data
How Moniteau County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 15,428
- +1.4% since 2020
- Households
- 5,729
- Median household income
- $65,715
- +13.3% vs. 2015–2019, before inflation
- Median home value
- $181,900
- Jobs located here
- 3,967
- Highest market score
- 70
- Doctors, dentists and clinics, #338 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Moniteau County by name and distance, and the households and spending within reach. Or open the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Moniteau County has an estimated 15,428 people and 5,729 households. Population estimates show Moniteau County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Moniteau County is $65,715, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.3%, before inflation.
Relative to the U.S., household spending in Moniteau County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in Moniteau County, medical and dental practices (70); clothing, shoe and laundry businesses (61); and restaurants and cafes (61) have the highest Groundwork market scores. For medical and dental practices, that ranks #338 of 2,394 scored counties.
Moniteau County is part of the Jefferson City metro area. Against the U.S., map listings per household run highest for insurance agencies (2.4 times the U.S. rate) and lowest for medical and dental practices (59% below the U.S. rate).
All 56 business types in Moniteau County
Highest Groundwork market score first. Each score compares Moniteau County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 70 | #338 of 2,394 | 20 | 34.9 | $363K | 238 | Under 3 |
| Clothing, shoes and laundry | 61 | #658 of 2,210 | 6 | 10.5 | $1.7M | 189 | Under 3 |
| Restaurants and cafes | 61 | #717 of 2,405 | 43 | 75.1 | $458K | 123 | 19 |
| Fast food and sandwich shops | 58 | #818 of 2,222 | 6 | 10.5 | $3.3M | 107 | 9 |
| Clothing and shoe stores | 57 | #767 of 2,087 | 5 | 8.7 | $2M | 157 | Under 3 |
| Real estate | 56 | #767 of 2,229 | 9 | 15.7 | Index only | 190 | 3 |
| Sit-down restaurants | 54 | #992 of 2,405 | 26 | 45.4 | $757K | 114 | 8 |
| Gas stations | 53 | #1,035 of 2,358 | 9 | 15.7 | $2M | 84 | 8 |
| Auto repair and car care | 53 | #1,094 of 2,401 | 26 | 45.4 | $266K | 99 | 10 |
| Convenience stores | 51 | #1,082 of 2,261 | 5 | 8.7 | $6.5M | 82 | Under 3 |
| Salons, barbers and spas | 51 | #1,117 of 2,385 | 22 | 38.4 | $232K | 109 | 3 |
| Real estate agents and brokers | 50 | #1,035 of 2,176 | 8 | 14.0 | Index only | 170 | 3 |
| Auto repair shops | 50 | #1,188 of 2,378 | 16 | 27.9 | $433K | 97 | 8 |
| Spas and skin care | 45 | #1,054 of 1,769 | 5 | 8.7 | $1M | 117 | Under 3 |
| Coffee shops and cafes | 45 | #1,201 of 2,063 | 5 | 8.7 | $3.9M | 106 | Under 3 |
| Pet businesses | 44 | #1,356 of 2,200 | 6 | 10.5 | $695K | 79 | 3 |
| Pizza | 43 | #1,327 of 2,090 | 6 | 10.5 | $3.3M | 65 | 9 |
| Hair salons | 40 | #1,646 of 2,339 | 13 | 22.7 | $393K | 91 | Under 3 |
| Grocery and convenience stores | 36 | #1,743 of 2,402 | 14 | 24.4 | $2.3M | 69 | 5 |
| Lawn, cleaning and pest control | 32 | #1,519 of 1,771 | 6 | 10.5 | $1.1M | 63 | 6 |
| Chiropractors | 29 | #1,311 of 1,490 | 6 | 10.5 | $1.2M | 51 | Under 3 |
| Grocery stores | 27 | #1,728 of 2,070 | 6 | 10.5 | $5.4M | 58 | 4 |
| Home repair trades | 25 | #1,930 of 2,057 | 9 | 15.7 | $1.6M | 64 | 11 |
| HVAC and plumbing | 24 | #1,606 of 1,707 | 7 | 12.2 | $2M | 42 | 5 |
| Insurance agencies | 18 | #2,126 of 2,272 | 21 | 36.7 | $525K | 42 | 13 |
| Child care and preschools | 10 | #1,584 of 1,611 | 9 | 15.7 | $198K | 20 | 8 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 7.0 | $1.8M | 185 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 7.0 | $220K | 32 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 7.0 | $1M | 152 | 4 |
| Optometrists and eye care | Not scored | Not scored | 4 | 7.0 | $1.8M | 58 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 7.0 | $1.7M | 69 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.2 | $6.6M | 158 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 5.2 | $2.3M | 92 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 5.2 | $1.3M | 103 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 5.2 | $2.1M | 72 | 3 |
| Nail salons | Not scored | Not scored | 3 | 5.2 | $1.7M | 102 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 5.2 | $1.4M | 51 | 3 |
| Pest control | Not scored | Not scored | 2 | 3.5 | $3.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.5 | $2.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.7 | $5.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.7 | $6.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.7 | $14M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 1.7 | $6.4M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $10M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.7 | $4.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.7 | $7.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.7 | $7.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.7 | $14M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Moniteau County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.9M | $1,209 | 126 |
| Gasoline and other fuels | $18M | $3,142 | 121 |
| Food away from home | $19.7M | $3,434 | 84 |
| Groceries | $32.5M | $5,672 | 90 |
| Personal care products and services | $5.1M | $891 | 89 |
| Child care and other personal services | $1.8M | $310 | 53 |
| Memberships, classes and admissions | $4M | $700 | 71 |
| Medical and dental services | $7.3M | $1,269 | 98 |
| Pets | $4.2M | $727 | 80 |
| Clothing, shoes and related services | $10M | $1,746 | 85 |
| Vehicle insurance | $11M | $1,925 | 98 |
| Home repairs, maintenance and insurance | $14M | $2,447 | 81 |
| Lawn care, cleaning and other household services | $6.4M | $1,111 | 79 |
| Rent and homeowner costs | $74M | $12,911 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Moniteau County
- Population, 2025 estimate
- 15,428+1.4% since 2020
- Households
- 5,729
- Median age
- 38.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 415 sq. mi.
- People per square mile
- 37
- Median household income
- $65,715+13.3% vs. 2015–2019, before inflation
- Average household income
- $80,840
- Median home value
- $181,900
- Jobs located here
- 3,967
- Daytime population
- 12,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Moniteau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Morgan County, MO21,717 people
- Cooper County, MO16,824 people
- Cole County, MO77,032 people
- Miller County, MO25,269 people
- Boone County, MO188,043 people
- Pettis County, MO43,397 people
- Callaway County, MO44,741 people
- Howard County, MO10,147 people
Questions
How fast is Moniteau County, MO growing?
Population estimates put Moniteau County at 15,428 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 5,729 households. Median household income rose 13.3% from the 2015–2019 survey, before inflation.
How much do households in Moniteau County, MO spend?
Households in Moniteau County spend about $74M a year on rent and homeowner costs, $32.5M on groceries and $19.7M on food away from home. Set against the U.S., households in Moniteau County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in Moniteau County, MO?
The highest Groundwork market scores in Moniteau County are for medical and dental practices (70); clothing, shoe and laundry businesses (61); and restaurants and cafes (61). Moniteau County ranks #338 of 2,394 scored counties for medical and dental practices.
How does Moniteau County, MO compare with the U.S.?
The median household income in Moniteau County is $65,715 a year, 19% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $181,900, against $332,700 for the U.S. For its number of households, Moniteau County has the most map listings, relative to the U.S., for insurance agencies (2.4 times the U.S. rate) and the fewest for medical and dental practices (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Moniteau County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Moniteau County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Moniteau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.