County profile · Missouri
Cooper County, MO market data
Population, household spending and competition for 56 business types in Cooper County, each scored against other counties.
- Population, 2025
- 17,136
- +3.0% since 2020
- Households
- 6,246
- Median household income
- $70,625
- +33.9% vs. 2015–2019, before inflation
- Median home value
- $203,500
- Jobs located here
- 4,778
- Highest market score
- 72
- Doctors, dentists and clinics, #291 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Cooper County by name and distance, and the households and spending within reach. Or open the report at the center of Cooper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 17,136 people live in Cooper County, in 6,246 households. Between 2020 and 2025, the population of Cooper County grew 3.0%, in step with the U.S. (+3.1%). The median household income in Cooper County is $70,625 a year, 13% below the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cooper County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in Cooper County are for medical and dental practices (72), home repair companies (53) and clothing and shoe stores (51). Cooper County ranks #291 of 2,394 scored counties for medical and dental practices.
Cooper County is part of the Columbia metro area. For its number of households, Cooper County has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for medical and dental practices (49% below the U.S. rate).
All 56 business types in Cooper County
Highest Groundwork market score first. Each score compares Cooper County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 72 | #291 of 2,394 | 27 | 43.2 | $302K | 198 | 10 |
| Home repair trades | 53 | #881 of 2,057 | 6 | 9.6 | $2.6M | 107 | 10 |
| Clothing and shoe stores | 51 | #1,022 of 2,087 | 9 | 14.4 | $1.2M | 98 | 3 |
| Clothing, shoes and laundry | 50 | #1,142 of 2,210 | 13 | 20.8 | $863K | 98 | 3 |
| Real estate agents and brokers | 49 | #1,090 of 2,176 | 10 | 16.0 | Index only | 150 | 4 |
| Bakeries and dessert shops | 48 | #1,010 of 1,889 | 6 | 9.6 | $3.7M | 89 | 3 |
| Sit-down restaurants | 46 | #1,364 of 2,405 | 32 | 51.2 | $691K | 104 | 12 |
| Grocery and convenience stores | 46 | #1,377 of 2,402 | 20 | 32.0 | $1.8M | 53 | 3 |
| Real estate | 44 | #1,388 of 2,229 | 13 | 20.8 | Index only | 146 | 8 |
| Lawn, cleaning and pest control | 43 | #1,130 of 1,771 | 5 | 8.0 | $1.4M | 84 | 8 |
| Coffee shops and cafes | 43 | #1,292 of 2,063 | 8 | 12.8 | $2.8M | 75 | 3 |
| Salons, barbers and spas | 43 | #1,586 of 2,385 | 29 | 46.4 | $196K | 92 | 5 |
| Pet businesses | 42 | #1,445 of 2,200 | 9 | 14.4 | $529K | 60 | 3 |
| Grocery stores | 40 | #1,368 of 2,070 | 6 | 9.6 | $6M | 64 | Under 3 |
| Restaurants and cafes | 38 | #1,712 of 2,405 | 68 | 108.9 | $325K | 88 | 29 |
| Auto repair and car care | 38 | #1,751 of 2,401 | 34 | 54.4 | $216K | 80 | 19 |
| Hair salons | 38 | #1,757 of 2,339 | 22 | 35.2 | $258K | 60 | 3 |
| Pizza | 36 | #1,606 of 2,090 | 8 | 12.8 | $2.8M | 54 | 13 |
| Fast food and sandwich shops | 36 | #1,654 of 2,222 | 11 | 17.6 | $2M | 66 | 13 |
| Physical therapy | 34 | #1,132 of 1,422 | 5 | 8.0 | $1.6M | 68 | 4 |
| Convenience stores | 34 | #1,691 of 2,261 | 11 | 17.6 | $3.3M | 41 | Under 3 |
| Auto repair shops | 34 | #1,890 of 2,378 | 23 | 36.8 | $319K | 72 | 15 |
| Gas stations | 30 | #1,973 of 2,358 | 18 | 28.8 | $1.1M | 44 | 15 |
| Insurance agencies | 24 | #1,991 of 2,272 | 15 | 24.0 | $771K | 61 | 10 |
| Child care and preschools | Not scored | Not scored | 4 | 6.4 | $525K | 52 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 6.4 | $1.8M | 60 | 8 |
| Nail salons | Not scored | Not scored | 4 | 6.4 | $1.4M | 85 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 6.4 | $1.2M | 47 | 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 4.8 | $2.4M | 97 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.8 | $2.4M | 79 | 5 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 4.8 | $2.7M | 276 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.8 | $358K | 53 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.8 | $5.2M | 109 | 7 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.8 | $2.7M | 153 | 3 |
| Tire shops | Not scored | Not scored | 3 | 4.8 | $2.4M | 98 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.2 | $4.1M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 3.2 | $2.3M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 3.2 | $5.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 3.2 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 3.2 | $7.8M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.2 | $2.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.2 | $2.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.6 | $5.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.6 | $15.6M | Too few | 3 |
| Gyms | Not scored | Not scored | 1 | 1.6 | $4.6M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.6 | $7.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.6 | $4.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.6 | $8.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.6 | $8.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Cooper County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.3M | $1,176 | 123 |
| Gasoline and other fuels | $19M | $3,048 | 117 |
| Food away from home | $22.1M | $3,540 | 87 |
| Groceries | $35.9M | $5,741 | 91 |
| Personal care products and services | $5.7M | $910 | 91 |
| Child care and other personal services | $2.1M | $336 | 58 |
| Memberships, classes and admissions | $4.6M | $741 | 75 |
| Medical and dental services | $8.2M | $1,306 | 101 |
| Pets | $4.8M | $762 | 84 |
| Clothing, shoes and related services | $11.2M | $1,796 | 87 |
| Vehicle insurance | $11.6M | $1,852 | 95 |
| Home repairs, maintenance and insurance | $15.6M | $2,492 | 83 |
| Lawn care, cleaning and other household services | $7.1M | $1,130 | 80 |
| Rent and homeowner costs | $82M | $13,135 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cooper County
- Population, 2025 estimate
- 17,136+3.0% since 2020
- Households
- 6,246
- Median age
- 41.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 565 sq. mi.
- People per square mile
- 30
- Median household income
- $70,625+33.9% vs. 2015–2019, before inflation
- Average household income
- $81,395
- Median home value
- $203,500
- Jobs located here
- 4,778
- Daytime population
- 13,983Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cooper County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cooper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Howard County, MO10,147 people
- Moniteau County, MO15,262 people
- Boone County, MO188,043 people
- Saline County, MO23,231 people
- Pettis County, MO43,397 people
- Morgan County, MO21,717 people
- Cole County, MO77,032 people
- Randolph County, MO24,365 people
Questions
How fast is Cooper County, MO growing?
Population estimates put Cooper County at 17,136 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 6,246 households. Against the 2015–2019 survey, median household income rose 33.9%, before inflation.
How much do households in Cooper County, MO spend?
Households in Cooper County spend about $82M a year on rent and homeowner costs, $35.9M on groceries and $22.1M on food away from home. Relative to the U.S., household spending in Cooper County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in Cooper County, MO?
Of the business types scored in Cooper County, medical and dental practices (72), home repair companies (53) and clothing and shoe stores (51) have the highest Groundwork market scores. For medical and dental practices, that ranks #291 of 2,394 scored counties.
How does Cooper County, MO compare with the U.S.?
Median household income in Cooper County is $70,625, 13% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $203,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for medical and dental practices (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Cooper County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cooper County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cooper County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cooper County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.