County profile · Missouri
Vernon County, MO market data
Population, household spending and competition for 56 business types in Vernon County, each scored against other counties.
- Population, 2025
- 19,946
- +1.5% since 2020
- Households
- 7,754
- Median household income
- $52,230
- +20.7% vs. 2015–2019, before inflation
- Median home value
- $158,800
- Jobs located here
- 6,588
- Highest market score
- 58
- Dentists and orthodontists, #655 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Vernon County by name and distance, and the households and spending within reach. Or open the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,946 people live in Vernon County, in 7,754 households. Between 2020 and 2025, the population of Vernon County grew 1.5%, slower than the U.S. (+3.1%). The median household income in Vernon County is $52,230 a year, 35% below the U.S. median of $80,734. That rose 20.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Vernon County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (45).
The highest Groundwork market scores in Vernon County are for dentists and orthodontists (58), medical and dental practices (57) and grocery and convenience stores (57). Vernon County ranks #655 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Vernon County has the most map listings, relative to the U.S., for gas stations (66% above the U.S. rate) and the fewest for real estate agents and brokers (45% below the U.S. rate).
All 56 business types in Vernon County
Highest Groundwork market score first. Each score compares Vernon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 58 | #655 of 1,886 | 7 | 9.0 | $1.3M | 132 | 4 |
| Doctors, dentists and clinics | 57 | #883 of 2,394 | 43 | 55.5 | $211K | 139 | 11 |
| Grocery and convenience stores | 57 | #889 of 2,402 | 10 | 12.9 | $4.1M | 122 | Under 3 |
| Primary care and pediatrics | 55 | #697 of 1,656 | 6 | 7.7 | $1.5M | 85 | 4 |
| Convenience stores | 46 | #1,256 of 2,261 | 6 | 7.7 | $6.9M | 87 | Under 3 |
| Fast food and sandwich shops | 45 | #1,338 of 2,222 | 9 | 11.6 | $2.7M | 87 | 12 |
| Restaurants and cafes | 45 | #1,386 of 2,405 | 60 | 77.4 | $399K | 108 | 30 |
| Auto repair and car care | 45 | #1,418 of 2,401 | 32 | 41.3 | $265K | 98 | 16 |
| Auto repair shops | 45 | #1,431 of 2,378 | 19 | 24.5 | $446K | 100 | 12 |
| Bakeries and dessert shops | 44 | #1,146 of 1,889 | 6 | 7.7 | $4M | 96 | 3 |
| Real estate | 44 | #1,404 of 2,229 | 17 | 21.9 | Index only | 127 | 4 |
| Sit-down restaurants | 44 | #1,443 of 2,405 | 30 | 38.7 | $798K | 120 | 14 |
| Real estate agents and brokers | 42 | #1,465 of 2,176 | 13 | 16.8 | Index only | 132 | 4 |
| Pizza | 40 | #1,442 of 2,090 | 7 | 9.0 | $3.4M | 67 | 12 |
| Clothing, shoes and laundry | 37 | #1,617 of 2,210 | 13 | 16.8 | $966K | 110 | Under 3 |
| Home repair trades | 37 | #1,623 of 2,057 | 10 | 12.9 | $1.8M | 72 | 9 |
| Hair salons | 37 | #1,800 of 2,339 | 19 | 24.5 | $330K | 77 | 3 |
| HVAC and plumbing | 36 | #1,336 of 1,707 | 5 | 6.4 | $3.5M | 74 | 6 |
| Coffee shops and cafes | 36 | #1,563 of 2,063 | 9 | 11.6 | $2.7M | 72 | 3 |
| Pet businesses | 36 | #1,696 of 2,200 | 10 | 12.9 | $512K | 58 | 3 |
| Salons, barbers and spas | 36 | #1,914 of 2,385 | 34 | 43.8 | $184K | 87 | 5 |
| Gas stations | 35 | #1,791 of 2,358 | 14 | 18.1 | $1.6M | 67 | 14 |
| Clothing and shoe stores | 32 | #1,645 of 2,087 | 11 | 14.2 | $1.1M | 90 | Under 3 |
| Chiropractors | 31 | #1,251 of 1,490 | 6 | 7.7 | $1.5M | 63 | 3 |
| Tire shops | 29 | #1,263 of 1,530 | 7 | 9.0 | $1.2M | 48 | 3 |
| Spas and skin care | 24 | #1,649 of 1,769 | 9 | 11.6 | $696K | 79 | Under 3 |
| Insurance agencies | 21 | #2,062 of 2,272 | 16 | 20.6 | $856K | 68 | 12 |
| Car washes and detailing | Not scored | Not scored | 4 | 5.2 | $2.1M | 84 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.2 | $1.3M | 47 | 3 |
| Barbershops | Not scored | Not scored | 3 | 3.9 | $2.1M | 111 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.9 | $5.8M | 49 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 3.9 | $2.7M | 158 | 3 |
| Nail salons | Not scored | Not scored | 3 | 3.9 | $2.1M | 125 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.6 | $1M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.6 | $580K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 2.6 | $20.7M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 2.6 | $2.2M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.6 | $4M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.6 | $4.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.6 | $2.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.6 | $4.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.6 | $8.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $8.5M | Too few | 4 |
| Gyms | Not scored | Not scored | 1 | 1.3 | $4.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.3 | $4.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.3 | $5.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Vernon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.5M | $1,092 | 114 |
| Gasoline and other fuels | $22.4M | $2,890 | 111 |
| Food away from home | $23.9M | $3,088 | 76 |
| Groceries | $41.3M | $5,329 | 84 |
| Personal care products and services | $6.3M | $808 | 80 |
| Child care and other personal services | $2M | $262 | 45 |
| Memberships, classes and admissions | $4.5M | $576 | 59 |
| Medical and dental services | $9.1M | $1,171 | 91 |
| Pets | $5.1M | $660 | 73 |
| Clothing, shoes and related services | $12.6M | $1,619 | 79 |
| Vehicle insurance | $13.7M | $1,766 | 90 |
| Home repairs, maintenance and insurance | $17.5M | $2,262 | 75 |
| Lawn care, cleaning and other household services | $8M | $1,028 | 73 |
| Rent and homeowner costs | $93.3M | $12,031 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Vernon County
- Population, 2025 estimate
- 19,946+1.5% since 2020
- Households
- 7,754
- Median age
- 42.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 826 sq. mi.
- People per square mile
- 24
- Median household income
- $52,230+20.7% vs. 2015–2019, before inflation
- Average household income
- $65,264
- Median home value
- $158,800
- Jobs located here
- 6,588
- Daytime population
- 17,757Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vernon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Barton County, MO11,690 people
- Cedar County, MO14,615 people
- Bates County, MO16,186 people
- St. Clair County, MO9,587 people
- Dade County, MO7,641 people
- Jasper County, MO124,357 people
- Henry County, MO22,328 people
- Polk County, MO32,444 people
Questions
How fast is Vernon County, MO growing?
Population estimates put Vernon County at 19,946 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 7,754 households. Against the 2015–2019 survey, median household income rose 20.7%, before inflation.
How much do households in Vernon County, MO spend?
Households in Vernon County spend about $93.3M a year on rent and homeowner costs, $41.3M on groceries and $23.9M on food away from home. Relative to the U.S., household spending in Vernon County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (45).
Which business types have the highest market scores in Vernon County, MO?
Of the business types scored in Vernon County, dentists and orthodontists (58), medical and dental practices (57) and grocery and convenience stores (57) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #655 of 1,886 scored counties.
How does Vernon County, MO compare with the U.S.?
Median household income in Vernon County is $52,230, 35% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (66% above the U.S. rate) and lowest for real estate agents and brokers (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Vernon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vernon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Vernon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.