County profile · Missouri
Barry County, MO market data
How Barry County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,200
- +4.8% since 2020
- Households
- 13,336
- Median household income
- $58,346
- +31.4% vs. 2015–2019, before inflation
- Median home value
- $187,800
- Jobs located here
- 14,929
- Highest market score
- 83
- Dentists and orthodontists, #38 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Barry County by name and distance, and the households and spending within reach. Or open the report at the center of Barry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Barry County has an estimated 36,200 people and 13,336 households. Population estimates show Barry County grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Barry County is $58,346, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.4%, before inflation.
Relative to the U.S., household spending in Barry County runs highest on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Of the business types scored in Barry County, dentists and orthodontists (83), coffee shops and cafes (70) and car washes and detailers (69) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #38 of 1,886 scored counties.
Against the U.S., map listings per household run highest for tire shops (3.2 times the U.S. rate) and lowest for medical and dental practices (42% below the U.S. rate).
All 56 business types in Barry County
Highest Groundwork market score first. Each score compares Barry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 83 | #38 of 1,886 | 6 | 4.5 | $2.8M | 290 | 6 |
| Coffee shops and cafes | 70 | #296 of 2,063 | 8 | 6.0 | $5.7M | 154 | 5 |
| Car washes and detailing | 69 | #269 of 1,451 | 7 | 5.2 | $2.3M | 92 | Under 3 |
| Clothing and shoe stores | 69 | #415 of 2,087 | 14 | 10.5 | $1.7M | 133 | 3 |
| Physical therapy | 68 | #269 of 1,422 | 7 | 5.2 | $2.4M | 102 | 3 |
| Doctors, dentists and clinics | 68 | #416 of 2,394 | 65 | 48.7 | $263K | 172 | 26 |
| Bakeries and dessert shops | 65 | #394 of 1,889 | 9 | 6.7 | $5.1M | 122 | 5 |
| Primary care and pediatrics | 64 | #416 of 1,656 | 11 | 8.2 | $1.6M | 87 | 8 |
| Clothing, shoes and laundry | 64 | #574 of 2,210 | 23 | 17.2 | $1M | 117 | 3 |
| Home repair trades | 62 | #473 of 2,057 | 8 | 6.0 | $4.1M | 169 | 24 |
| Lawn, cleaning and pest control | 60 | #491 of 1,771 | 8 | 6.0 | $1.9M | 111 | 14 |
| Gyms, studios and classes | 59 | #653 of 2,088 | 16 | 12.0 | $599K | 91 | 3 |
| Fast food and sandwich shops | 58 | #833 of 2,222 | 16 | 12.0 | $2.9M | 93 | 21 |
| HVAC and plumbing | 56 | #629 of 1,707 | 6 | 4.5 | $5.5M | 115 | 12 |
| Martial arts and dance studios | 54 | #553 of 1,334 | 5 | 3.7 | $1.9M | 95 | Under 3 |
| Funeral homes | 52 | #672 of 1,472 | 6 | 4.5 | $400K | 59 | 5 |
| Nail salons | 51 | #671 of 1,328 | 7 | 5.2 | $1.7M | 101 | Under 3 |
| Spas and skin care | 51 | #847 of 1,769 | 12 | 9.0 | $984K | 112 | Under 3 |
| Child care and preschools | 50 | #833 of 1,611 | 7 | 5.2 | $617K | 62 | 4 |
| Convenience stores | 50 | #1,131 of 2,261 | 14 | 10.5 | $5.4M | 68 | Under 3 |
| Gyms | 49 | #970 of 1,792 | 11 | 8.2 | $872K | 67 | 3 |
| Tire shops | 47 | #866 of 1,530 | 16 | 12.0 | $1M | 41 | Under 3 |
| Restaurants and cafes | 47 | #1,326 of 2,405 | 131 | 98.2 | $348K | 94 | 54 |
| Gas stations | 47 | #1,327 of 2,358 | 26 | 19.5 | $1.6M | 67 | 24 |
| Hair salons | 44 | #1,501 of 2,339 | 41 | 30.7 | $288K | 67 | 5 |
| Salons, barbers and spas | 44 | #1,543 of 2,385 | 65 | 48.7 | $182K | 85 | 9 |
| Pizza | 43 | #1,342 of 2,090 | 18 | 13.5 | $2.5M | 50 | 21 |
| Chiropractors | 42 | #967 of 1,490 | 10 | 7.5 | $1.7M | 71 | 6 |
| Auto repair and car care | 41 | #1,641 of 2,401 | 88 | 66.0 | $185K | 69 | 26 |
| Real estate | 39 | #1,682 of 2,229 | 36 | 27.0 | Index only | 110 | 17 |
| Auto repair shops | 39 | #1,719 of 2,378 | 55 | 41.2 | $296K | 66 | 22 |
| Grocery and convenience stores | 36 | #1,764 of 2,402 | 42 | 31.5 | $1.8M | 53 | 10 |
| Real estate agents and brokers | 35 | #1,850 of 2,176 | 30 | 22.5 | Index only | 105 | 13 |
| Sit-down restaurants | 34 | #1,899 of 2,405 | 85 | 63.7 | $537K | 81 | 28 |
| Grocery stores | 32 | #1,604 of 2,070 | 15 | 11.2 | $5M | 54 | 8 |
| Insurance agencies | 31 | #1,786 of 2,272 | 31 | 23.2 | $826K | 66 | 18 |
| Pet businesses | 29 | #1,917 of 2,200 | 29 | 21.7 | $338K | 38 | 8 |
| Pet grooming and boarding | 26 | #1,275 of 1,461 | 11 | 8.2 | $890K | 35 | Under 3 |
| Veterinarians | 22 | #1,358 of 1,485 | 9 | 6.7 | $1.1M | 40 | 8 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.0 | $4.1M | 132 | 5 |
| Dry cleaners | Not scored | Not scored | 4 | 3.0 | $5.9M | 38 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 3.0 | $5.9M | 47 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.2 | $3.9M | 209 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.2 | $5M | 170 | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.2 | Index only | 147 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.2 | $5M | 49 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.2 | $3.3M | 72 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.2 | Index only | 103 | 4 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $7.5M | Too few | 7 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.5 | $8.5M | Too few | 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $32.8M | Too few | 9 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $32.8M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Barry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.3M | $1,219 | 127 |
| Gasoline and other fuels | $41.8M | $3,135 | 121 |
| Food away from home | $45.6M | $3,420 | 84 |
| Groceries | $74.9M | $5,619 | 89 |
| Personal care products and services | $11.8M | $886 | 88 |
| Child care and other personal services | $4.3M | $324 | 56 |
| Memberships, classes and admissions | $9.6M | $719 | 73 |
| Medical and dental services | $17.1M | $1,282 | 100 |
| Pets | $9.8M | $734 | 81 |
| Clothing, shoes and related services | $23.7M | $1,775 | 86 |
| Vehicle insurance | $25.6M | $1,920 | 98 |
| Home repairs, maintenance and insurance | $32.8M | $2,458 | 81 |
| Lawn care, cleaning and other household services | $15M | $1,122 | 79 |
| Rent and homeowner costs | $171.5M | $12,862 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Barry County
- Population, 2025 estimate
- 36,200+4.8% since 2020
- Households
- 13,336
- Median age
- 42.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 778 sq. mi.
- People per square mile
- 45
- Median household income
- $58,346+31.4% vs. 2015–2019, before inflation
- Average household income
- $80,612
- Median home value
- $187,800
- Jobs located here
- 14,929
- Daytime population
- 37,735Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Barry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Lawrence County, MO38,593 people
- Stone County, MO32,048 people
- McDonald County, MO23,701 people
- Newton County, MO60,118 people
- Taney County, MO56,529 people
- Christian County, MO92,915 people
- Jasper County, MO124,357 people
- Greene County, MO303,375 people
Questions
How fast is Barry County, MO growing?
Population estimates put Barry County at 36,200 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 13,336 households. Median household income rose 31.4% from the 2015–2019 survey, before inflation.
How much do households in Barry County, MO spend?
Households in Barry County spend about $171.5M a year on rent and homeowner costs, $74.9M on groceries and $45.6M on food away from home. Set against the U.S., households in Barry County spend the most on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and the least on child care and other personal services (56).
Which business types have the highest market scores in Barry County, MO?
The highest Groundwork market scores in Barry County are for dentists and orthodontists (83), coffee shops and cafes (70) and car washes and detailers (69). Barry County ranks #38 of 1,886 scored counties for dentists and orthodontists.
How does Barry County, MO compare with the U.S.?
The median household income in Barry County is $58,346 a year, 28% below the U.S. median of $80,734. The population rose 4.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $187,800, against $332,700 for the U.S. For its number of households, Barry County has the most map listings, relative to the U.S., for tire shops (3.2 times the U.S. rate) and the fewest for medical and dental practices (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Barry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Barry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.