County profile · Missouri
Barton County, MO market data
Population, household spending and competition for 56 business types in Barton County, each scored against other counties.
- Population, 2025
- 11,795
- +1.5% since 2020
- Households
- 4,454
- Median household income
- $51,635
- +17.0% vs. 2015–2019, before inflation
- Median home value
- $136,500
- Jobs located here
- 3,343
- Highest market score
- 63
- Hair salons, #519 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Barton County by name and distance, and the households and spending within reach. Or open the report at the center of Barton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 11,795 people live in Barton County, in 4,454 households. Population estimates show Barton County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Barton County is $51,635 a year, 36% below the U.S. median of $80,734. That rose 17.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Barton County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (47).
The highest Groundwork market scores in Barton County are for hair salons (63), auto repair and car care businesses (58) and medical and dental practices (55). Barton County ranks #519 of 2,339 scored counties for hair salons.
For its number of households, Barton County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for sit-down restaurants (30% below the U.S. rate).
All 56 business types in Barton County
Highest Groundwork market score first. Each score compares Barton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 63 | #519 of 2,339 | 5 | 11.2 | $720K | 167 | Under 3 |
| Auto repair and car care | 58 | #861 of 2,401 | 21 | 47.1 | $240K | 89 | 5 |
| Doctors, dentists and clinics | 55 | #979 of 2,394 | 28 | 62.9 | $185K | 121 | 5 |
| Auto repair shops | 52 | #1,126 of 2,378 | 15 | 33.7 | $336K | 76 | 3 |
| Sit-down restaurants | 51 | #1,136 of 2,405 | 19 | 42.7 | $727K | 109 | 5 |
| Grocery and convenience stores | 44 | #1,427 of 2,402 | 8 | 18.0 | $3M | 87 | Under 3 |
| Clothing and shoe stores | 42 | #1,324 of 2,087 | 5 | 11.2 | $1.5M | 115 | Under 3 |
| Clothing, shoes and laundry | 41 | #1,443 of 2,210 | 7 | 15.7 | $1M | 118 | Under 3 |
| Restaurants and cafes | 40 | #1,621 of 2,405 | 40 | 89.8 | $345K | 93 | 16 |
| Real estate | 37 | #1,774 of 2,229 | 8 | 18.0 | Index only | 154 | Under 3 |
| Salons, barbers and spas | 37 | #1,850 of 2,385 | 16 | 35.9 | $225K | 106 | Under 3 |
| Insurance agencies | 36 | #1,629 of 2,272 | 14 | 31.4 | $578K | 46 | 3 |
| Home repair trades | 34 | #1,723 of 2,057 | 5 | 11.2 | $2M | 82 | 7 |
| Fast food and sandwich shops | 31 | #1,816 of 2,222 | 7 | 15.7 | $2M | 65 | 8 |
| Real estate agents and brokers | 30 | #2,014 of 2,176 | 8 | 18.0 | Index only | 123 | Under 3 |
| Pizza | 27 | #1,875 of 2,090 | 6 | 13.5 | $2.3M | 45 | 8 |
| Gas stations | 27 | #2,059 of 2,358 | 11 | 24.7 | $1.2M | 50 | 10 |
| Coffee shops and cafes | 26 | #1,852 of 2,063 | 5 | 11.2 | $2.8M | 75 | 3 |
| Barbershops | 18 | #1,242 of 1,356 | 5 | 11.2 | $720K | 38 | Under 3 |
| Pet businesses | 16 | #2,161 of 2,200 | 8 | 18.0 | $370K | 42 | Under 3 |
| Veterinarians | 13 | #1,453 of 1,485 | 5 | 11.2 | $592K | 22 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 9.0 | $663K | 51 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 9.0 | $663K | 100 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 9.0 | $1.3M | 73 | 5 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 6.7 | $4.6M | 111 | 3 |
| Convenience stores | Not scored | Not scored | 3 | 6.7 | $7.9M | 100 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 6.7 | $1.2M | 137 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.5 | $2.5M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.5 | $2.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 4.5 | $397K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 4.5 | $11.9M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.5 | $5M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 4.5 | $3.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 4.5 | $1.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 4.5 | $2.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.5 | $5M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.2 | $5M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.2 | $5.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.2 | $9.9M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.2 | $4.6M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 2.2 | $4.6M | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.2 | $5.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.2 | $3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.2 | $5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 2.2 | $5.2M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Barton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5M | $1,132 | 118 |
| Gasoline and other fuels | $13.2M | $2,970 | 114 |
| Food away from home | $13.8M | $3,099 | 76 |
| Groceries | $23.7M | $5,324 | 84 |
| Personal care products and services | $3.6M | $808 | 80 |
| Child care and other personal services | $1.2M | $271 | 47 |
| Memberships, classes and admissions | $2.7M | $595 | 61 |
| Medical and dental services | $5.2M | $1,162 | 90 |
| Pets | $3M | $664 | 73 |
| Clothing, shoes and related services | $7.3M | $1,635 | 80 |
| Vehicle insurance | $8.1M | $1,816 | 93 |
| Home repairs, maintenance and insurance | $9.9M | $2,230 | 74 |
| Lawn care, cleaning and other household services | $4.6M | $1,030 | 73 |
| Rent and homeowner costs | $53.5M | $12,006 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Barton County
- Population, 2025 estimate
- 11,795+1.5% since 2020
- Households
- 4,454
- Median age
- 42.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 592 sq. mi.
- People per square mile
- 20
- Median household income
- $51,635+17.0% vs. 2015–2019, before inflation
- Average household income
- $66,871
- Median home value
- $136,500
- Jobs located here
- 3,343
- Daytime population
- 9,923Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Barton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Vernon County, MO19,687 people
- Jasper County, MO124,357 people
- Dade County, MO7,641 people
- Cedar County, MO14,615 people
- Newton County, MO60,118 people
- Lawrence County, MO38,593 people
- St. Clair County, MO9,587 people
- Polk County, MO32,444 people
Questions
How fast is Barton County, MO growing?
Population estimates put Barton County at 11,795 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 4,454 households. Against the 2015–2019 survey, median household income rose 17.0%, before inflation.
How much do households in Barton County, MO spend?
Households in Barton County spend about $53.5M a year on rent and homeowner costs, $23.7M on groceries and $13.8M on food away from home. Relative to the U.S., household spending in Barton County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (47).
Which business types have the highest market scores in Barton County, MO?
Of the business types scored in Barton County, hair salons (63), auto repair and car care businesses (58) and medical and dental practices (55) have the highest Groundwork market scores. For hair salons, that ranks #519 of 2,339 scored counties.
How does Barton County, MO compare with the U.S.?
Median household income in Barton County is $51,635, 36% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $136,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for sit-down restaurants (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Barton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Barton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.