Groundwork

Clothing and laundry · Small-town market · Minnesota

Clothing and shoe stores in the Fairmont, MN area

How the Fairmont, MN area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #323 of 536 scored small-town markets
#16 of 18 scored small-town markets based in Minnesota

Listings
15
7 chain locations (47%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$15.8M
On clothing, shoes and related services · $1,791 a household
Spending per listing
$1.1M
17% below the U.S.
Listings per 10k households
17.0
5% above the U.S.
Population, 2025
19,440
−2.8% since 2020

See the clothing and shoe stores around any address in the Fairmont area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fairmont area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Fairmont area spend about $15.8M a year on clothing, shoes and related services, or $1,791 per household, 13% below the U.S. average. Spread across 15 clothing and shoe stores, that is $1.1M per store, 17% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Fairmont area has 15 clothing and shoe stores on map listings as of September 2026. Chain locations make up 47% of them, against 44% across the U.S. Per 10,000 households, that is 17.0, 5% above the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in the Fairmont area was 4 in 2023. That is one for every 2,210 households, against one for every 1,273 across the U.S. Official counts also show 15 one-person businesses without payroll.

Population estimates put the population change in the Fairmont area from 2020 to 2025 at −2.8%, against +3.1% for the U.S. The Fairmont area scores 44 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #323 of 536 scored small-town markets and #16 of 18 scored small-town markets based in Minnesota.

How the Fairmont area compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Fairmont, MN area compared with Minnesota and the U.S.
MeasureFairmont areaMinnesotaU.S.
Listings per 10k households17.014.016.2
Spending per listing$1.1M$1.6M$1.3M
Households per official establishment2,2101,4951,273
Official establishment growth, 2019–2023n/a−13.8%−12.2%
Population growth, 2020–2025−2.8%+2.1%+3.1%
Spending per household on clothing, shoes and related services$1,791$2,183$2,055
Median household income$59,507$89,062$80,734
Groundwork market score4467

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
19
Annual payroll, 2023
$261K
One-person businesses, 2023
15Businesses with no payroll
Map listings, September 2026
157 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Fairmont area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Fairmont area

Population, 2025 estimate
19,440−2.8% since 2020
Households
8,839
Median age
44.1
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
712 sq. mi.
People per square mile
28
Median household income
$59,507+12.7% vs. 2015–2019, before inflation
Average household income
$82,458
Median home value
$163,500
Jobs located here
8,052
Daytime population
18,159Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Fairmont area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Fairmont area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Minnesota

Every Minnesota market ranked →

The highest-scoring small-town markets in Minnesota for clothing and shoe stores, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Fairmont area marked.

Top small-town markets in Minnesota

Small-town markets in Minnesota ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Austin, MN84127.6$2.5M+2.3%#15 of 536
2Faribault-Northfield, MN822912.3$1.7M+4.2%#22 of 536
3Winona, MN772210.9$1.8M+1.8%#44 of 536
Wahpeton, ND-MN7488.4$2.3M0.0%#66 of 536
4Hutchinson, MN721811.8$1.7M−0.3%#89 of 536
5Grand Rapids, MN701910.2$1.8M+0.9%#98 of 536
6Fergus Falls, MN653714.7$1.3M+1.6%#144 of 536
7Brainerd, MN617016.6$1.2M+4.3%#177 of 536
8Red Wing, MN583316.7$1.2M+1.3%#204 of 536
9Marshall, MN571817.8$1.1M+1.0%#217 of 536
16Fairmont, MN441517.0$1.1M−2.8%#323 of 536

Other business types in the Fairmont area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Fairmont, MN area?

Map listings as of September 2026 show 15 clothing and shoe stores in the Fairmont area. 7 of them (47%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 4 businesses with payroll classed as clothing and shoe stores in 2023. Another 15 one-person businesses have no payroll, by official counts.

How much do households in the Fairmont, MN area spend on clothing, shoes and related services?

About $15.8M a year, or $1,791 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 15 clothing and shoe stores on map listings, it comes to $1.1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 8,839 households in the Fairmont area and national spending patterns by income.

How does the Fairmont, MN area compare with the U.S. for clothing and shoe stores?

The Fairmont area has 17.0 clothing and shoe stores per 10,000 households, 5% above the U.S. rate of 16.2. Spending per store is $1.1M, 17% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Fairmont area would have about 13, against 15 on map listings. There is one business with payroll in the industry for every 2,210 households, against one for every 1,273 across the U.S.

How fast is the Fairmont, MN area growing?

Population estimates put the Fairmont area at 19,440 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 8,839 households. Median household income in the Fairmont area is $59,507, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fairmont area scores 44 for clothing and shoe stores (lower middle), #323 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Fairmont area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Fairmont area

Screening a site or an acquisition in the Fairmont area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Fairmont area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.