Groundwork

Pets · County · Michigan

Pet stores in Emmet County, MI

Competitor counts, household spending and official business counts for pet stores in Emmet County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 20 out of 100: Low

Ranked #900 of 974 scored counties
#30 of 34 scored counties in Michigan

Listings
6
1 chain location (17%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$13.4M
On pets · $885 a household
Spending per listing
$2.2M
51% below the U.S.
Listings per 10k households
3.9
95% above the U.S.
Population, 2025
33,775
−1.0% since 2020

See the pet stores around any address in Emmet County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pet stores, Emmet County has a Groundwork market score of 20 (low): #900 of 974 scored counties and #30 of 34 scored counties in Michigan. That puts it in the bottom quarter of counties.

Household spending on pets in Emmet County comes to about $13.4M a year: $885 per household, 3% below the U.S. average. That is about $2.2M of household spending for each store on map listings, 51% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

There are 6 pet stores on map listings in Emmet County as of September 2026. One of them (17%) is a chain location, against 38% across the U.S. That is 3.9 per 10,000 households, 95% above the U.S. rate of 2.0.

In 2023, official counts showed 3 businesses with payroll in Emmet County classed as pet and pet supplies stores. That is one for every 5,063 households, against one for every 13,024 across the U.S. Population estimates put the population change in Emmet County from 2020 to 2025 at −1.0%, against +3.1% for the U.S.

How Emmet County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Emmet County, MI compared with Michigan and the U.S.
MeasureEmmet CountyMichiganU.S.
Listings per 10k households3.91.82.0
Spending per listing$2.2M$4.6M$4.5M
Households per official establishment5,06313,96013,024
Official establishment growth, 2019–2023n/a−3.6%−1.6%
Population growth, 2020–2025−1.0%+0.6%+3.1%
Spending per household on pets$885$843$909
Median household income$78,112$72,875$80,734
Groundwork market score2046

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3
Employees, 2023
27
Annual payroll, 2023
$653K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
61 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in Emmet County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Emmet County

Population, 2025 estimate
33,775−1.0% since 2020
Households
15,190
Median age
46.1
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
468 sq. mi.
People per square mile
73
Median household income
$78,112+39.9% vs. 2015–2019, before inflation
Average household income
$109,768
Median home value
$315,700
Jobs located here
15,430
Daytime population
36,226Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Emmet County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet stores, numbered among those based in Michigan, with Emmet County marked.

Top counties in Michigan

Counties in Michigan ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Muskegon County, MI7071.0$7.2M+1.8%#162 of 974
2Clinton County, MI7051.6$5.9M+1.6%#164 of 974
3Ottawa County, MI70222.0$4.8M+3.9%#173 of 974
4Oakland County, MI631021.9$5.3M+1.2%#265 of 974
5Wayne County, MI60891.3$6.1M−1.1%#309 of 974
6Eaton County, MI6081.8$4.8M+0.4%#317 of 974
7Berrien County, MI57111.7$4.6M−1.3%#366 of 974
8St. Clair County, MI57131.9$4.2M+0.1%#367 of 974
9Ingham County, MI56181.5$5.1M+1.7%#377 of 974
10Kent County, MI55501.9$4.6M+2.5%#397 of 974
30Emmet County, MI2063.9$2.2M−1.0%#900 of 974

Other business types in Emmet County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in Emmet County, MI?

As of September 2026, map listings count 6 pet stores in Emmet County. One of them (17%) is a chain location. The listings count pet stores. Official counts show 3 businesses with payroll classed as pet and pet supplies stores in 2023.

How much do households in Emmet County, MI spend on pets?

About $13.4M a year, or $885 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 6 pet stores on map listings, it comes to $2.2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 15,190 households in Emmet County and national spending patterns by income.

How does Emmet County, MI compare with the U.S. for pet stores?

Emmet County has 3.9 pet stores per 10,000 households, 95% above the U.S. rate of 2.0. Spending per store is $2.2M, 51% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Emmet County would have about 3, against 6 on map listings. There is one business with payroll in the industry for every 5,063 households, against one for every 13,024 across the U.S.

How fast is Emmet County, MI growing?

Population estimates put Emmet County at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in Emmet County is $78,112 a year, 3% below the U.S. median of $80,734. That rose 39.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Emmet County scores 20 for pet stores (low), #900 of 974 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Emmet County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Emmet County

Screening a site or an acquisition in Emmet County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.