Groundwork

Food and drink · County · Michigan

Pizza places in Emmet County, MI

The pizza places in Emmet County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,411 of 2,090 scored counties
#55 of 68 scored counties in Michigan

Listings
20
9 chain locations (45%)
Official establishments
28
All limited-service restaurants · −9.7% since 2019
Household spending a year
$61.6M
On food away from home · $4,054 a household
Spending per listing
$3.1M
39% below the U.S.
Listings per 10k households
13.2
65% above the U.S.
Population, 2025
33,775
−1.0% since 2020

See the pizza places around any address in Emmet County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 20 pizza places in Emmet County. 9 of them (45%) are chain locations, against 58% across the U.S. That comes to 13.2 for every 10,000 households, 65% above the U.S. rate of 8.0.

At $4,054 per household (in line with the U.S. average), households in Emmet County spend about $61.6M a year on food away from home. That is about $3.1M of household spending for each pizza place on map listings, 39% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 28 businesses with payroll classed as limited-service restaurants in Emmet County in 2023, down 9.7% from 2019. That is one for every 543 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 7 SBA-backed loans worth $1.1M have gone to businesses classed as limited-service restaurants in Emmet County.

Between 2020 and 2025, the population of Emmet County declined 1.0%, against +3.1% for the U.S. Emmet County scores 41 (lower middle) on the Groundwork market score for pizza places, ranking #1,411 of 2,090 scored counties and #55 of 68 scored counties in Michigan.

How Emmet County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Emmet County, MI compared with Michigan and the U.S.
MeasureEmmet CountyMichiganU.S.
Listings per 10k households13.28.38.0
Spending per listing$3.1M$4.7M$5.1M
Households per official establishment (all limited-service restaurants)543514478
Official establishment growth, 2019–2023−9.7%+7.8%+6.1%
Population growth, 2020–2025−1.0%+0.6%+3.1%
Spending per household on food away from home$4,054$3,875$4,070
Median household income$78,112$72,875$80,734
Groundwork market score4139

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31 → 28All limited-service restaurants · −9.7% over the period
Employees, 2023
405
Annual payroll, 2023
$10.4M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
209 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
7
Amount
$1.1M

SBA-backed loans to businesses classed as limited-service restaurants in Emmet County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Emmet County

Population, 2025 estimate
33,775−1.0% since 2020
Households
15,190
Median age
46.1
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
468 sq. mi.
People per square mile
73
Median household income
$78,112+39.9% vs. 2015–2019, before inflation
Average household income
$109,768
Median home value
$315,700
Jobs located here
15,430
Daytime population
36,226Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Emmet County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Michigan for pizza places, numbered among those based in Michigan, with Emmet County marked.

Top counties in Michigan

Counties in Michigan ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI8077.3$6.3M+3.0%#87 of 2,090
2Cass County, MI78104.7$8.1M+0.2%#115 of 2,090
3Clinton County, MI78206.3$6.7M+1.6%#119 of 2,090
4Ottawa County, MI73877.8$5.5M+3.9%#227 of 2,090
5Barry County, MI73197.8$5M+2.2%#229 of 2,090
6Livingston County, MI72628.1$5.8M+1.7%#254 of 2,090
7Allegan County, MI71347.5$5.4M+2.1%#280 of 2,090
8Cheboygan County, MI7054.5$7.8M+0.9%#297 of 2,090
9Newaygo County, MI70126.1$5.7M+3.1%#312 of 2,090
10Osceola County, MI6855.3$6.2M+2.7%#366 of 2,090
55Emmet County, MI412013.2$3.1M−1.0%#1,411 of 2,090

Other business types in Emmet County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Emmet County, MI?

There are 20 pizza places on map listings in Emmet County as of September 2026. 9 of them (45%) are chain locations. The listings count pizza restaurants. Official counts show 28 businesses with payroll classed as limited-service restaurants in 2023, down 9.7% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.

How much do households in Emmet County, MI spend on food away from home?

About $61.6M a year, or $4,054 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 20 pizza places on map listings, it comes to $3.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 15,190 households in Emmet County and national spending patterns by income.

How does Emmet County, MI compare with the U.S. for pizza places?

Emmet County has 13.2 pizza places per 10,000 households, 65% above the U.S. rate of 8.0. Spending per pizza place is $3.1M, 39% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Emmet County would have about 12, against 20 on map listings. There is one business with payroll in the industry for every 543 households, against one for every 478 across the U.S. The official count fell 9.7% from 2019 to 2023, against +6.1% for the U.S.

How fast is Emmet County, MI growing?

Population estimates put Emmet County at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in Emmet County is $78,112 a year, 3% below the U.S. median of $80,734. That rose 39.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Emmet County scores 41 for pizza places (lower middle), #1,411 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Emmet County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Emmet County

Screening a site or an acquisition in Emmet County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.