Health care · Small-town market · Michigan
Medical and dental practices in the Owosso, MI area
Competitor counts, household spending and official business counts for medical and dental practices in the Owosso, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #167 of 538 scored small-town markets
#8 of 18 scored small-town markets based in Michigan
- Listings
- 153
- 8 chain locations (5%)
- Official establishments
- 77
- −1.3% since 2019
- Household spending a year
- $37.1M
- On medical and dental services · $1,319 a household
- Spending per listing
- $242K
- 59% above the U.S.
- Listings per 10k households
- 54.4
- 36% below the U.S.
- Population, 2025
- 67,681
- −0.4% since 2020
See the medical and dental practices around any address in the Owosso area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,319 per household (2% above the U.S. average), households in the Owosso area spend about $37.1M a year on medical and dental services. That works out to $242K per practice, 59% above the U.S. figure of $152K.
The Owosso area has 153 medical and dental practices on map listings as of September 2026. 8 of them (5%) are chain locations, against 11% across the U.S. That comes to 54.4 for every 10,000 households, 36% below the U.S. rate of 84.5.
Official counts show 77 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Owosso area in 2023, down 1.3% from 2019. That is one for every 365 households, against one for every 270 across the U.S. Another 25 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $1.3M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Owosso area.
Population estimates show the Owosso area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for medical and dental practices in the Owosso area is 60 (upper middle), #167 of 538 scored small-town markets and #8 of 18 scored small-town markets based in Michigan.
How the Owosso area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owosso area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 54.4 | 80.4 | 84.5 |
| Spending per listing | $242K | $176K | $152K |
| Households per official establishment | 365 | 285 | 270 |
| Official establishment growth, 2019–2023 | −1.3% | +0.1% | +1.5% |
| Population growth, 2020–2025 | −0.4% | +0.6% | +3.1% |
| Spending per household on medical and dental services | $1,319 | $1,412 | $1,288 |
| Median household income | $67,404 | $72,875 | $80,734 |
| Groundwork market score | 60 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 77−1.3% over the period
- Employees, 2023
- 646
- Annual payroll, 2023
- $54.2M
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 1538 chain locations
- Listings at the U.S. rate for this spending
- 243The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.3M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Owosso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owosso area
- Population, 2025 estimate
- 67,681−0.4% since 2020
- Households
- 28,126
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 531 sq. mi.
- People per square mile
- 128
- Median household income
- $67,404
- Average household income
- $84,758
- Median home value
- $171,600
- Jobs located here
- 14,880
- Daytime population
- 55,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owosso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for medical and dental practices, numbered among those based in Michigan, with the Owosso area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 85 | 223 | 49.0 | $298K | +2.1% | #12 of 538 |
| 2Houghton, MI | 72 | 83 | 53.8 | $242K | +1.8% | #72 of 538 |
| 3Hillsdale, MI | 70 | 93 | 52.1 | $250K | 0.0% | #86 of 538 |
| 4Cadillac, MI | 70 | 113 | 57.6 | $222K | +2.0% | #89 of 538 |
| 5Coldwater, MI | 67 | 96 | 56.8 | $225K | +2.5% | #114 of 538 |
| 6Sturgis, MI | 66 | 130 | 55.0 | $235K | +0.1% | #125 of 538 |
| 7Sault Ste. Marie, MI | 62 | 78 | 55.4 | $225K | −1.9% | #147 of 538 |
| 8Owosso, MI | 60 | 153 | 54.4 | $242K | −0.4% | #167 of 538 |
| 9Big Rapids, MI | 60 | 118 | 70.6 | $177K | +4.7% | #175 of 538 |
| 10Marquette, MI | 56 | 194 | 68.7 | $189K | +2.3% | #215 of 538 |
Other business types in the Owosso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics60
- Dentists and orthodontists62
- Primary care and pediatrics61
- Urgent care and walk-in clinics
- Chiropractors70
- Physical therapy78
- Optometrists and eye care50
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Owosso, MI area?
Map listings as of September 2026 show 153 medical and dental practices in the Owosso area. 8 of them (5%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 77 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, down 1.3% from 2019. Official counts list 25 one-person businesses without payroll.
How much do households in the Owosso, MI area spend on medical and dental services?
About $37.1M a year, or $1,319 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 153 medical and dental practices on map listings, it comes to $242K per practice. It is estimated from the incomes of the 28,126 households in the Owosso area and national spending patterns by income.
How does the Owosso, MI area compare with the U.S. for medical and dental practices?
The Owosso area has 54.4 medical and dental practices per 10,000 households, 36% below the U.S. rate of 84.5. Spending per practice is $242K, 59% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Owosso area would have about 243, against 153 on map listings. There is one business with payroll in the industry for every 365 households, against one for every 270 across the U.S. The official count fell 1.3% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Owosso, MI area growing?
Population estimates put the Owosso area at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. The median household income in the Owosso area is $67,404 a year, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owosso area scores 60 for medical and dental practices (upper middle), #167 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owosso area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Owosso area
Screening a site or an acquisition in the Owosso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.