Health care · Small-town market · Michigan
Primary care and pediatric clinics in the Owosso, MI area
The primary care and pediatric clinics in the Owosso, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #141 of 458 scored small-town markets
#10 of 17 scored small-town markets based in Michigan
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- 39
- +5.4% since 2019
- Household spending a year
- $37.1M
- On medical and dental services · $1,319 a household
- Spending per listing
- $2.9M
- 60% above the U.S.
- Listings per 10k households
- 4.6
- 36% below the U.S.
- Population, 2025
- 67,681
- −0.4% since 2020
See the primary care and pediatric clinics around any address in the Owosso area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 13 primary care and pediatric clinics in the Owosso area. None of them are chain locations, against 9% across the U.S. That comes to 4.6 for every 10,000 households, 36% below the U.S. rate of 7.2.
Household spending on medical and dental services in the Owosso area comes to about $37.1M a year: $1,319 per household, 2% above the U.S. average. That is about $2.9M of household spending for each clinic on map listings, 60% above the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
The official count of businesses with payroll classed as offices of physicians in the Owosso area was 39 in 2023, up 5.4% from 2019. That is one for every 721 households, against one for every 593 across the U.S. Official counts list 19 one-person businesses without payroll.
Between 2020 and 2025, the population of the Owosso area declined 0.4%, against +3.1% for the U.S. The Owosso area scores 61 (upper middle) on the Groundwork market score for primary care and pediatric clinics, ranking #141 of 458 scored small-town markets and #10 of 17 scored small-town markets based in Michigan.
How the Owosso area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owosso area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 6.4 | 7.2 |
| Spending per listing | $2.9M | $2.2M | $1.8M |
| Households per official establishment | 721 | 604 | 593 |
| Official establishment growth, 2019–2023 | +5.4% | −2.0% | −2.2% |
| Population growth, 2020–2025 | −0.4% | +0.6% | +3.1% |
| Spending per household on medical and dental services | $1,319 | $1,412 | $1,288 |
| Median household income | $67,404 | $72,875 | $80,734 |
| Groundwork market score | 61 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39+5.4% over the period
- Employees, 2023
- 377
- Annual payroll, 2023
- $40.9M
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Owosso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owosso area
- Population, 2025 estimate
- 67,681−0.4% since 2020
- Households
- 28,126
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 531 sq. mi.
- People per square mile
- 128
- Median household income
- $67,404
- Average household income
- $84,758
- Median home value
- $171,600
- Jobs located here
- 14,880
- Daytime population
- 55,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owosso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for primary care and pediatric clinics, numbered among those based in Michigan, with the Owosso area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 89 | 13 | 2.9 | $5.1M | +2.1% | #3 of 458 |
| 2Houghton, MI | 79 | 6 | 3.9 | $3.3M | +1.8% | #28 of 458 |
| 3Escanaba, MI | 77 | 5 | 3.1 | $4M | −0.8% | #34 of 458 |
| 4Hillsdale, MI | 77 | 6 | 3.4 | $3.9M | 0.0% | #36 of 458 |
| 5Coldwater, MI | 77 | 6 | 3.5 | $3.6M | +2.5% | #39 of 458 |
| 6Cadillac, MI | 72 | 12 | 6.1 | $2.1M | +2.0% | #65 of 458 |
| 7Marquette, MI | 70 | 16 | 5.7 | $2.3M | +2.3% | #81 of 458 |
| 8Big Rapids, MI | 69 | 11 | 6.6 | $1.9M | +4.7% | #89 of 458 |
| 9Adrian, MI | 65 | 17 | 4.4 | $3.1M | −1.6% | #113 of 458 |
| 10Owosso, MI | 61 | 13 | 4.6 | $2.9M | −0.4% | #141 of 458 |
Other business types in the Owosso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics60
- Dentists and orthodontists62
- Primary care and pediatrics61
- Urgent care and walk-in clinics
- Chiropractors70
- Physical therapy78
- Optometrists and eye care50
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Owosso, MI area?
There are 13 primary care and pediatric clinics on map listings in the Owosso area as of September 2026. None of them are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 39 businesses with payroll classed as offices of physicians in 2023, up 5.4% from 2019. Official counts also show 19 one-person businesses without payroll.
How much do households in the Owosso, MI area spend on medical and dental services?
About $37.1M a year, or $1,319 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 13 primary care and pediatric clinics on map listings, it comes to $2.9M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 28,126 households in the Owosso area and national spending patterns by income.
How does the Owosso, MI area compare with the U.S. for primary care and pediatric clinics?
The Owosso area has 4.6 primary care and pediatric clinics per 10,000 households, 36% below the U.S. rate of 7.2. Spending per clinic is $2.9M, 60% above the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Owosso area would have about 21, against 13 on map listings. There is one business with payroll in the industry for every 721 households, against one for every 593 across the U.S. The official count rose 5.4% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Owosso, MI area growing?
Population estimates put the Owosso area at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. The median household income in the Owosso area is $67,404 a year, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owosso area scores 61 for primary care and pediatric clinics (upper middle), #141 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owosso area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Owosso area
Screening a site or an acquisition in the Owosso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.