Groundwork

Real estate · Small-town market · Michigan

Property management companies in the Owosso, MI area

The property management companies in the Owosso, MI area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$372.4M
On rent and homeowner costs · $13,240 a household
Housing spending per listing (U.S. = 100)
335
Too few listings to compare
Listings per 10k households
0.7
Too few listings to compare
Population, 2025
67,681
−0.4% since 2020

See the property management companies around any address in the Owosso area

The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2 property management companies in the Owosso area. That is 0.7 per 10,000 households.

Households in the Owosso area spend about $372.4M a year on rent and homeowner costs, or $13,240 per household, 21% below the U.S. average. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in.

The official count of businesses with payroll classed as residential and commercial property managers in the Owosso area was 3 in 2023. That is one for every 9,375 households, against one for every 1,638 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $48K has gone to businesses classed as residential and commercial property managers in the Owosso area.

Between 2020 and 2025, the population of the Owosso area declined 0.4%, against +3.1% for the U.S. With 2 property management companies on map listings, the Owosso area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Owosso area compares

The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Property management in Owosso, MI area compared with Michigan and the U.S.
MeasureOwosso areaMichiganU.S.
Listings per 10k households0.72.63.0
Housing spending per listing (U.S. = 100)33597100
Households per official establishment9,3752,9471,638
Official establishment growth, 2019–2023n/a+11.4%+11.4%
Population growth, 2020–2025−0.4%+0.6%+3.1%
Spending per household on rent and homeowner costs$13,240$13,996$16,661
Median household income$67,404$72,875$80,734
Groundwork market scoreNot scored44

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
7
Annual payroll, 2023
$386K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$48K

SBA-backed loans to businesses classed as residential and commercial property managers in the Owosso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Owosso area

Population, 2025 estimate
67,681−0.4% since 2020
Households
28,126
Median age
43.7
Homes lived in by their owners
80%
Vehicles per household
2.0
Land area
531 sq. mi.
People per square mile
128
Median household income
$67,404
Average household income
$84,758
Median home value
$171,600
Jobs located here
14,880
Daytime population
55,429Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Owosso area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.

Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.

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Property management across Michigan

Every Michigan market ranked →

The highest-scoring small-town markets in Michigan for property management companies, numbered among those based in Michigan, with the Owosso area marked.

Top small-town markets in Michigan

Small-town markets in Michigan ranked for property management companies by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Adrian, MI6661.5157−1.6%#34 of 180
2Holland, MI65122.699+2.1%#39 of 180
3Big Rapids, MI4253.076+4.7%#118 of 180
4Marquette, MI41145.048+2.3%#126 of 180
5Alma, MI3374.749−1.1%#150 of 180
6Mount Pleasant, MI2993.662+0.3%#159 of 180
7Petoskey, MI24106.640−1.0%#172 of 180
8Alpena, MI2053.858−0.1%#177 of 180
Owosso, MINot scored20.7335−0.4%

Other business types in the Owosso area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many property management companies are in the Owosso, MI area?

The Owosso area has 2 property management companies on map listings as of September 2026. The listings count property management companies. Official counts show 3 businesses with payroll classed as residential and commercial property managers in 2023.

How much do households in the Owosso, MI area spend on rent and homeowner costs?

About $372.4M a year, or $13,240 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in. It is estimated from the incomes of the 28,126 households in the Owosso area and national spending patterns by income.

How does the Owosso, MI area compare with the U.S. for property management companies?

The Owosso area has 2 property management companies on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of property management companies to household spending, the Owosso area would have about 7, against 2 on map listings. There is one business with payroll in the industry for every 9,375 households, against one for every 1,638 across the U.S.

How fast is the Owosso, MI area growing?

Population estimates put the Owosso area at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. The median household income in the Owosso area is $67,404 a year, 17% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owosso area has no market score for property management companies: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Owosso area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for property management companies · All 56 business types in the Owosso area

Screening a site or an acquisition in the Owosso area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.