Child care · Small-town market · Michigan
Child care centers and preschools in the Owosso, MI area
How the Owosso, MI area compares with other small-town markets and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #292 of 454 scored small-town markets
#3 of 14 scored small-town markets based in Michigan
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $9.7M
- On child care and other personal services · $345 a household
- Spending per listing
- $693K
- 31% below the U.S.
- Listings per 10k households
- 5.0
- 14% below the U.S.
- Population, 2025
- 67,681
- −0.4% since 2020
See the child care centers and preschools around any address in the Owosso area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 child care centers and preschools in the Owosso area. One of them (7%) is a chain location, against 12% across the U.S. Per 10,000 households, that is 5.0, 14% below the U.S. rate of 5.8.
At $345 per household (41% below the U.S. average), households in the Owosso area spend about $9.7M a year on child care and other personal services. That is about $693K of household spending for each center on map listings, 31% below the U.S. figure of $1M.
In 2023, official counts showed 14 businesses with payroll in the Owosso area classed as child care services. That is one for every 2,009 households, against one for every 1,573 across the U.S. Official counts list 71 one-person businesses without payroll.
Between 2020 and 2025, the population of the Owosso area declined 0.4%, against +3.1% for the U.S. For child care centers and preschools, the Owosso area has a Groundwork market score of 43 (lower middle): #292 of 454 scored small-town markets and #3 of 14 scored small-town markets based in Michigan.
How the Owosso area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owosso area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 4.7 | 5.8 |
| Spending per listing | $693K | $888K | $1M |
| Households per official establishment | 2,009 | 1,950 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +14.5% | +5.7% |
| Population growth, 2020–2025 | −0.4% | +0.6% | +3.1% |
| Spending per household on child care and other personal services | $345 | $416 | $581 |
| Median household income | $67,404 | $72,875 | $80,734 |
| Groundwork market score | 43 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 113
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- 71Businesses with no payroll
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Owosso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owosso area
- Population, 2025 estimate
- 67,681−0.4% since 2020
- Households
- 28,126
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 531 sq. mi.
- People per square mile
- 128
- Median household income
- $67,404
- Average household income
- $84,758
- Median home value
- $171,600
- Jobs located here
- 14,880
- Daytime population
- 55,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owosso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for child care centers and preschools, numbered among those based in Michigan (a market based in another state is listed without a number), with the Owosso area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 76 | 17 | 3.7 | $1.1M | +2.1% | #35 of 454 |
| 2Petoskey, MI | 54 | 7 | 4.6 | $968K | −1.0% | #196 of 454 |
| Marinette, WI-MI | 53 | 10 | 3.4 | $917K | +0.3% | #205 of 454 |
| 3Owosso, MI | 43 | 14 | 5.0 | $693K | −0.4% | #292 of 454 |
| 4Coldwater, MI | 41 | 9 | 5.3 | $602K | +2.5% | #311 of 454 |
| 5Marquette, MI | 39 | 16 | 5.7 | $596K | +2.3% | #320 of 454 |
| 6Houghton, MI | 38 | 8 | 5.2 | $666K | +1.8% | #326 of 454 |
| 7Mount Pleasant, MI | 37 | 11 | 4.4 | $713K | +0.3% | #334 of 454 |
| 8Big Rapids, MI | 37 | 10 | 6.0 | $508K | +4.7% | #340 of 454 |
| 9Iron Mountain, MI-WI | 37 | 10 | 7.1 | $458K | +0.4% | #343 of 454 |
Other business types in the Owosso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools43
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Owosso, MI area?
There are 14 child care centers and preschools on map listings in the Owosso area as of September 2026. One of them (7%) is a chain location. The listings count day care centers and preschools. Official counts show 14 businesses with payroll classed as child care services in 2023. Official counts also show 71 one-person businesses without payroll.
How much do households in the Owosso, MI area spend on child care and other personal services?
About $9.7M a year, or $345 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 14 child care centers and preschools on map listings, it comes to $693K per center. It is estimated from the incomes of the 28,126 households in the Owosso area and national spending patterns by income.
How does the Owosso, MI area compare with the U.S. for child care centers and preschools?
The Owosso area has 5.0 child care centers and preschools per 10,000 households, 14% below the U.S. rate of 5.8. Spending per center is $693K, 31% below the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Owosso area would have about 10, against 14 on map listings. There is one business with payroll in the industry for every 2,009 households, against one for every 1,573 across the U.S.
How fast is the Owosso, MI area growing?
Population estimates put the Owosso area at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. The median household income in the Owosso area is $67,404 a year, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owosso area scores 43 for child care centers and preschools (lower middle), #292 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owosso area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Owosso area
Screening a site or an acquisition in the Owosso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.