Food and drink · Small-town market · Michigan
Restaurants and cafes in the Owosso, MI area
The restaurants and cafes in the Owosso, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #42 of 538 scored small-town markets
#4 of 18 scored small-town markets based in Michigan
- Listings
- 185
- 66 chain locations (36%)
- Official establishments
- 96
- +5.5% since 2019
- Household spending a year
- $101M
- On food away from home · $3,590 a household
- Spending per listing
- $546K
- 47% above the U.S.
- Listings per 10k households
- 65.8
- 40% below the U.S.
- Population, 2025
- 67,681
- −0.4% since 2020
See the restaurants and cafes around any address in the Owosso area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for restaurants and cafes in the Owosso area is 76 (high), #42 of 538 scored small-town markets and #4 of 18 scored small-town markets based in Michigan. That puts it in the top 10% of small-town markets for restaurants and cafes.
As of September 2026, map listings count 185 restaurants and cafes in the Owosso area. 66 of them (36%) are chain locations, against 34% across the U.S. Per 10,000 households, that is 65.8, 40% below the U.S. rate of 109.8.
Household spending on food away from home in the Owosso area comes to about $101M a year: $3,590 per household, 12% below the U.S. average. That works out to $546K per restaurant, 47% above the U.S. figure of $371K.
The official count of businesses with payroll classed as restaurants and other eating places in the Owosso area was 96 in 2023, up 5.5% from 2019. That is one for every 293 households, against one for every 209 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $2.2M have gone to businesses classed as restaurants and other eating places in the Owosso area. Population estimates show the Owosso area declined 0.4% from 2020 to 2025, against +3.1% for the U.S.
How the Owosso area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owosso area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 65.8 | 91.9 | 109.8 |
| Spending per listing | $546K | $422K | $371K |
| Households per official establishment | 293 | 241 | 209 |
| Official establishment growth, 2019–2023 | +5.5% | +4.4% | +6.0% |
| Population growth, 2020–2025 | −0.4% | +0.6% | +3.1% |
| Spending per household on food away from home | $3,590 | $3,875 | $4,070 |
| Median household income | $67,404 | $72,875 | $80,734 |
| Groundwork market score | 76 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 96+5.5% over the period
- Employees, 2023
- 1,699
- Annual payroll, 2023
- $30.7M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 18566 chain locations
- Listings at the U.S. rate for this spending
- 272The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $2.2M
SBA-backed loans to businesses classed as restaurants and other eating places in the Owosso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owosso area
- Population, 2025 estimate
- 67,681−0.4% since 2020
- Households
- 28,126
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 531 sq. mi.
- People per square mile
- 128
- Median household income
- $67,404
- Average household income
- $84,758
- Median home value
- $171,600
- Jobs located here
- 14,880
- Daytime population
- 55,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owosso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for restaurants and cafes, numbered among those based in Michigan, with the Owosso area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 86 | 367 | 80.6 | $501K | +2.1% | #8 of 538 |
| 2Hillsdale, MI | 78 | 114 | 63.8 | $549K | 0.0% | #35 of 538 |
| 3Coldwater, MI | 77 | 122 | 72.2 | $477K | +2.5% | #41 of 538 |
| 4Owosso, MI | 76 | 185 | 65.8 | $546K | −0.4% | #42 of 538 |
| 5Alma, MI | 71 | 99 | 67.0 | $517K | −1.1% | #72 of 538 |
| 6Sturgis, MI | 70 | 172 | 72.8 | $480K | +0.1% | #80 of 538 |
| 7Big Rapids, MI | 69 | 128 | 76.6 | $435K | +4.7% | #84 of 538 |
| 8Adrian, MI | 65 | 327 | 84.1 | $436K | −1.6% | #120 of 538 |
| 9Escanaba, MI | 54 | 145 | 90.8 | $372K | −0.8% | #223 of 538 |
| 10Marquette, MI | 54 | 276 | 97.7 | $359K | +2.3% | #225 of 538 |
Other business types in the Owosso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes76
- Sit-down restaurants79
- Fast food and sandwich shops55
- Pizza54
- Coffee shops and cafes63
- Bakeries and dessert shops60
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Owosso, MI area?
The Owosso area has 185 restaurants and cafes on map listings as of September 2026. 66 of them (36%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 96 businesses with payroll classed as restaurants and other eating places in 2023, up 5.5% from 2019. Official counts list 11 one-person businesses without payroll.
How much do households in the Owosso, MI area spend on food away from home?
About $101M a year, or $3,590 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 185 restaurants and cafes on map listings, it comes to $546K per restaurant. It is estimated from the incomes of the 28,126 households in the Owosso area and national spending patterns by income.
How does the Owosso, MI area compare with the U.S. for restaurants and cafes?
The Owosso area has 65.8 restaurants and cafes per 10,000 households, 40% below the U.S. rate of 109.8. Spending per restaurant is $546K, 47% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Owosso area would have about 272, against 185 on map listings. There is one business with payroll in the industry for every 293 households, against one for every 209 across the U.S. The official count rose 5.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Owosso, MI area growing?
Population estimates put the Owosso area at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. The median household income in the Owosso area is $67,404 a year, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owosso area scores 76 for restaurants and cafes (high), #42 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owosso area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Owosso area
Screening a site or an acquisition in the Owosso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.