Auto · Small-town market · Michigan
Collision repair and body shops in the Owosso, MI area
The collision repair and body shops in the Owosso, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #54 of 387 scored small-town markets
#1 of 15 scored small-town markets based in Michigan
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $31M
- On vehicle maintenance and repairs · $1,101 a household
- Spending per listing
- $3.9M
- 26% above the U.S.
- Listings per 10k households
- 2.8
- 10% below the U.S.
- Population, 2025
- 67,681
- −0.4% since 2020
See the collision repair and body shops around any address in the Owosso area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 collision repair and body shops in the Owosso area. One of them (13%) is a chain location, against 14% across the U.S. That comes to 2.8 for every 10,000 households, 10% below the U.S. rate of 3.1.
At $1,101 per household (15% above the U.S. average), households in the Owosso area spend about $31M a year on vehicle maintenance and repairs. That works out to $3.9M per shop, 26% above the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as automotive body, paint and interior repair in the Owosso area in 2023. That is one for every 4,688 households, against one for every 3,689 across the U.S.
Population estimates show the Owosso area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Owosso area scores 71 (upper middle) on the Groundwork market score for collision repair and body shops, ranking #54 of 387 scored small-town markets and #1 of 15 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Owosso area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owosso area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.9 | 3.1 |
| Spending per listing | $3.9M | $3.5M | $3.1M |
| Households per official establishment | 4,688 | 3,669 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −4.1% | −0.8% |
| Population growth, 2020–2025 | −0.4% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,101 | $1,022 | $958 |
| Median household income | $67,404 | $72,875 | $80,734 |
| Groundwork market score | 71 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 29
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Owosso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owosso area
- Population, 2025 estimate
- 67,681−0.4% since 2020
- Households
- 28,126
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 531 sq. mi.
- People per square mile
- 128
- Median household income
- $67,404
- Average household income
- $84,758
- Median home value
- $171,600
- Jobs located here
- 14,880
- Daytime population
- 55,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owosso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for collision repair and body shops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Owosso area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Owosso, MI | 71 | 8 | 2.8 | $3.9M | −0.4% | #54 of 387 |
| 2Holland, MI | 64 | 15 | 3.3 | $3.6M | +2.1% | #93 of 387 |
| 3Marquette, MI | 63 | 8 | 2.8 | $3.6M | +2.3% | #98 of 387 |
| 4Sturgis, MI | 58 | 6 | 2.5 | $4.2M | +0.1% | #121 of 387 |
| 5Cadillac, MI | 53 | 8 | 4.1 | $2.5M | +2.0% | #163 of 387 |
| 6Adrian, MI | 49 | 15 | 3.9 | $2.8M | −1.6% | #195 of 387 |
| 7Big Rapids, MI | 48 | 8 | 4.8 | $2.2M | +4.7% | #211 of 387 |
| Marinette, WI-MI | 47 | 12 | 4.1 | $2.6M | +0.3% | #214 of 387 |
| 8Coldwater, MI | 46 | 7 | 4.1 | $2.5M | +2.5% | #226 of 387 |
| 9Alma, MI | 44 | 6 | 4.1 | $2.7M | −1.1% | #242 of 387 |
Other business types in the Owosso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care64
- Auto repair shops67
- Collision repair and body shops71
- Car washes and detailing73
- Tire shops75
- Oil change and quick lube
- Gas stations60
- Insurance agencies39
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Owosso, MI area?
There are 8 collision repair and body shops on map listings in the Owosso area as of September 2026. One of them (13%) is a chain location. The listings count collision repair and auto body shops. Official counts show 6 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in the Owosso, MI area spend on vehicle maintenance and repairs?
About $31M a year, or $1,101 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 8 collision repair and body shops on map listings, it comes to $3.9M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 28,126 households in the Owosso area and national spending patterns by income.
How does the Owosso, MI area compare with the U.S. for collision repair and body shops?
The Owosso area has 2.8 collision repair and body shops per 10,000 households, 10% below the U.S. rate of 3.1. Spending per shop is $3.9M, 26% above the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Owosso area would have about 10, against 8 on map listings. There is one business with payroll in the industry for every 4,688 households, against one for every 3,689 across the U.S.
How fast is the Owosso, MI area growing?
Population estimates put the Owosso area at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. The median household income in the Owosso area is $67,404 a year, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owosso area scores 71 for collision repair and body shops (upper middle), #54 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owosso area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Owosso area
Screening a site or an acquisition in the Owosso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.