Real estate · Small-town market · Michigan
Real estate businesses in the Owosso, MI area
Competitor counts, household spending and official business counts for real estate businesses in the Owosso, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #142 of 536 scored small-town markets
#3 of 18 scored small-town markets based in Michigan
- Listings
- 44
- 4 chain locations (9%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $372.4M
- On rent and homeowner costs · $13,240 a household
- Housing spending per listing (U.S. = 100)
- 195
- 95% above the U.S.
- Listings per 10k households
- 15.6
- 59% below the U.S.
- Population, 2025
- 67,681
- −0.4% since 2020
See the real estate businesses around any address in the Owosso area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 44 real estate businesses in the Owosso area. 4 of them (9%) are chain locations, against 6% across the U.S. That is 15.6 per 10,000 households, 59% below the U.S. rate of 38.5.
At $13,240 per household (21% below the U.S. average), households in the Owosso area spend about $372.4M a year on rent and homeowner costs. Housing spending per office is 95% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 16 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Owosso area in 2023. That is one for every 1,758 households, against one for every 414 across the U.S. Official counts list 181 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $48K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Owosso area.
Population estimates show the Owosso area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Owosso area scores 59 (upper middle) on the Groundwork market score for real estate businesses, ranking #142 of 536 scored small-town markets and #3 of 18 scored small-town markets based in Michigan.
How the Owosso area compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Owosso area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.6 | 31.2 | 38.5 |
| Housing spending per listing (U.S. = 100) | 195 | 104 | 100 |
| Households per official establishment | 1,758 | 728 | 414 |
| Official establishment growth, 2019–2023 | n/a | +11.2% | +15.8% |
| Population growth, 2020–2025 | −0.4% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $13,240 | $13,996 | $16,661 |
| Median household income | $67,404 | $72,875 | $80,734 |
| Groundwork market score | 59 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 52
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 181Businesses with no payroll
- Map listings, September 2026
- 444 chain locations
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $48K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Owosso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owosso area
- Population, 2025 estimate
- 67,681−0.4% since 2020
- Households
- 28,126
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 531 sq. mi.
- People per square mile
- 128
- Median household income
- $67,404
- Average household income
- $84,758
- Median home value
- $171,600
- Jobs located here
- 14,880
- Daytime population
- 55,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owosso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for real estate businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Owosso area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 60 | 92 | 20.2 | 165 | +2.1% | #137 of 536 |
| 2Houghton, MI | 59 | 22 | 14.2 | 211 | +1.8% | #141 of 536 |
| 3Owosso, MI | 59 | 44 | 15.6 | 195 | −0.4% | #142 of 536 |
| 4Iron Mountain, MI-WI | 57 | 20 | 14.2 | 212 | +0.4% | #163 of 536 |
| Marinette, WI-MI | 56 | 47 | 16.0 | 185 | +0.3% | #178 of 536 |
| 5Sturgis, MI | 55 | 40 | 16.9 | 178 | +0.1% | #195 of 536 |
| 6Hillsdale, MI | 51 | 32 | 17.9 | 168 | 0.0% | #251 of 536 |
| 7Alpena, MI | 49 | 25 | 19.2 | 149 | −0.1% | #282 of 536 |
| 8Alma, MI | 48 | 27 | 18.3 | 164 | −1.1% | #291 of 536 |
| 9Sault Ste. Marie, MI | 42 | 26 | 18.5 | 159 | −1.9% | #359 of 536 |
Other business types in the Owosso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Owosso, MI area?
There are 44 real estate businesses on map listings in the Owosso area as of September 2026. 4 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 16 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 181 one-person businesses without payroll.
How much do households in the Owosso, MI area spend on rent and homeowner costs?
About $372.4M a year, or $13,240 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 44 real estate businesses on map listings, housing spending per office is 95% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 28,126 households in the Owosso area and national spending patterns by income.
How does the Owosso, MI area compare with the U.S. for real estate businesses?
The Owosso area has 15.6 real estate businesses per 10,000 households, 59% below the U.S. rate of 38.5. The index of housing spending per office is 195, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Owosso area would have about 86, against 44 on map listings. There is one business with payroll in the industry for every 1,758 households, against one for every 414 across the U.S.
How fast is the Owosso, MI area growing?
Population estimates put the Owosso area at 67,681 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 28,126 households. The median household income in the Owosso area is $67,404 a year, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owosso area scores 59 for real estate businesses (upper middle), #142 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owosso area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Owosso area
Screening a site or an acquisition in the Owosso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owosso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.