Groundwork

Pets · County · Massachusetts

Pet businesses in Hampshire County, MA

How Hampshire County, MA compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #1,877 of 2,200 scored counties
#11 of 14 scored counties in Massachusetts

Listings
96
7 chain locations (7%)
Official establishments
44
−17.0% since 2019
Household spending a year
$42.9M
On pets · $690 a household
Spending per listing
$447K
49% below the U.S.
Listings per 10k households
15.5
49% above the U.S.
Population, 2025
164,065
+10.4% since 2020

See the pet businesses around any address in Hampshire County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pet businesses, Hampshire County has a Groundwork market score of 30 (lower middle): #1,877 of 2,200 scored counties and #11 of 14 scored counties in Massachusetts. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 96 pet businesses in Hampshire County. Of those, 7 are chain locations, or 7%, against 17% across the U.S. That is 15.5 per 10,000 households, 49% above the U.S. rate of 10.4.

Household spending on pets in Hampshire County comes to about $42.9M a year: $690 per household, 24% below the U.S. average. Spread across 96 pet businesses, that is $447K per business, 49% below the U.S. figure of $878K.

In 2023, official counts showed 44 businesses with payroll in Hampshire County classed as pet care, veterinarians and pet stores, down 17.0% from 2019. That is one for every 1,412 households, against one for every 1,852 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $731K have gone to businesses classed as pet care, veterinarians and pet stores in Hampshire County. Between 2020 and 2025, the population of Hampshire County grew 10.4%, faster than the U.S. (+3.1%).

How Hampshire County compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Hampshire County, MA compared with Massachusetts and the U.S.
MeasureHampshire CountyMassachusettsU.S.
Listings per 10k households15.510.210.4
Spending per listing$447K$759K$878K
Households per official establishment1,4121,7981,852
Official establishment growth, 2019–2023−17.0%+8.3%+11.4%
Population growth, 2020–2025+10.4%+2.4%+3.1%
Spending per household on pets$690$776$909
Median household income$87,001$103,960$80,734
Groundwork market score3036

Official counts and lending

Businesses

Official establishments, 2019 to 2023
53 → 44−17.0% over the period
Employees, 2023
494
Annual payroll, 2023
$17.8M
One-person businesses, 2023
128Businesses with no payroll
Map listings, September 2026
967 chain locations
Listings at the U.S. rate for this spending
49The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$731K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Hampshire County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hampshire County

Population, 2025 estimate
164,065+10.4% since 2020
Households
62,114
Median age
40.8
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
527 sq. mi.
People per square mile
307
Median household income
$87,001+22.8% vs. 2015–2019, before inflation
Average household income
$117,338
Median home value
$390,300
Jobs located here
70,980
Daytime population
165,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hampshire County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Massachusetts

Every Massachusetts market ranked →

The highest-scoring counties in Massachusetts for pet businesses, numbered among those based in Massachusetts, with Hampshire County marked.

Top counties in Massachusetts

Counties in Massachusetts ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Suffolk County, MA681625.0$1.5M+0.1%#336 of 2,200
2Middlesex County, MA666149.7$908K+2.8%#430 of 2,200
3Norfolk County, MA5631311.0$798K+2.2%#818 of 2,200
4Hampden County, MA501478.0$767K+0.2%#1,088 of 2,200
5Essex County, MA4632310.3$742K+2.3%#1,268 of 2,200
6Worcester County, MA4437911.3$648K+3.7%#1,360 of 2,200
7Plymouth County, MA4127913.7$590K+3.5%#1,479 of 2,200
8Bristol County, MA4025911.1$616K+2.9%#1,524 of 2,200
9Nantucket County, MA371019.0$490K+3.6%#1,653 of 2,200
10Dukes County, MA301418.5$454K+3.1%#1,876 of 2,200
11Hampshire County, MA309615.5$447K+10.4%#1,877 of 2,200

Other business types in Hampshire County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Hampshire County, MA?

There are 96 pet businesses on map listings in Hampshire County as of September 2026. 7 of them (7%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 44 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 17.0% from 2019. Official counts also show 128 one-person businesses without payroll.

How much do households in Hampshire County, MA spend on pets?

About $42.9M a year, or $690 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 96 pet businesses on map listings, it comes to $447K per business. It is estimated from the incomes of the 62,114 households in Hampshire County and national spending patterns by income.

How does Hampshire County, MA compare with the U.S. for pet businesses?

Hampshire County has 15.5 pet businesses per 10,000 households, 49% above the U.S. rate of 10.4. Spending per business is $447K, 49% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Hampshire County would have about 49, against 96 on map listings. There is one business with payroll in the industry for every 1,412 households, against one for every 1,852 across the U.S. The official count fell 17.0% from 2019 to 2023, against +11.4% for the U.S.

How fast is Hampshire County, MA growing?

Population estimates put Hampshire County at 164,065 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 62,114 households. The median household income in Hampshire County is $87,001 a year, 8% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hampshire County scores 30 for pet businesses (lower middle), #1,877 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hampshire County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Hampshire County

Screening a site or an acquisition in Hampshire County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.